LoJack will join Zeigler Auto Group as a sponsor on Spire
Motorsports' No. 77 Chevrolet Camaro, driven by Carson Hocevar, at the upcoming NASCAR Cup
Series races at Michigan International Speedway on August 18, 2024, and Homestead on October 27, 2024. The two companies are also
scheduled to host Hocevar's meet and greet Friday, August 16, 2024 at Zeigler Motorsports
from 4:00p.m. to 5:00p.m.
KALAMAZOO, Mich, Aug. 9, 2024
/PRNewswire-PRWeb/ -- Zeigler Auto Group announced today that
leading connected-car solution, LoJack, will serve as an associate
sponsor aboard the Spire Motorsports' No. 77 Camaro at the
FireKeepers Casino 400 at Michigan International
Speedway on August 18, 2024. LoJack
will also be featured as a co-primary sponsor at Homestead on
October 27, 2024. The No.77 Chevrolet
Camaro, piloted by Carson Hocevar,
will include Zeigler.com's signature black and yellow paint scheme
with Zeigler Auto Group and LoJack featured. This is Lojack's third
year joining Zeigler Auto Group as a partnering sponsor.
LoJack enables us to provide our customers
with an exceptional experience throughout the entire vehicle
lifecycle. It begins with the reassurance that their vehicles can
be swiftly and effortlessly located and recovered in the event of
loss or theft
Zeigler and LoJack will also be hosting a meet and greet for
Hocevar on Friday, August 16, 2024
from 4:00 p.m. to 5:00p.m. at Zeigler
Motorsports - 5001 Park Circle Drive.
"Our collaboration with Zeigler has been incredibly successful,
providing them and their customers with industry-leading vehicle
protection and connected car technology," said Alberto Cairo, chief financial officer and
managing director, North America
at Solera, LoJack's parent company. "We are once again thrilled to
support Zeigler's racing investment. Just as high performance on
the NASCAR track is essential, LoJack embodies the same speed,
reliability, and performance in keeping drivers safe and
connected."
Zeigler's relationship with LoJack expanded three years ago to
include the leading connected car solution and stolen vehicle
recovery service on all of the dealership group's cars at its 41
locations in Michigan,
Illinois, Indiana, and Wisconsin.
"LoJack enables us to provide our customers with an exceptional
experience throughout the entire vehicle lifecycle. It begins with
the reassurance that their vehicles can be swiftly and effortlessly
located and recovered in the event of loss or theft," said
Aaron Zeigler, president and owner
of Zeigler Auto Group.
The suite of services provided by LoJack include nationwide GPS
coverage and its leading stolen vehicle recovery technology.
Customers also have access to the LoJack App with features to find
your car 24/7, driving alerts, trip history, geo fencing, service
reminders, low battery alerts and more.
In his NCS rookie season for 2024, Hocevar has notched two
top-10s and five top-15 finishes. Hocevar finished third in the
2023 NASCAR Craftsman Truck Series with four wins, 11 top-fives,
and 13 top-10s. Since his NCTS 2019 debut, he has amassed one pole,
21 top-fives, and 33 top-10s in the series. He also secured two
top-10 finishes in four Xfinity Series starts in 2023.
"I'm pumped to have LoJack with us for two races during the 2024
NASCAR season!" said Hocevar. "Just like the data and feedback I
rely on when I'm racing, LoJack gives drivers essential insights
with driver behavior tracking, low battery alerts, trip history,
and more. It's awesome to see how this tech not only keeps us safe
on the road but also provides top-notch theft protection."
The FireKeepers Casino 400 NASCAR Cup Series race
will be broadcast live at 2:30 p.m.
ET on August 18, 2024 on
USA.
About LoJack
LoJack, a Solera company, is a leading connected car solution.
Built for dealers and their customers, it features industry-leading
technology that provides efficient lot management, increases
aftermarket sales, boosts customer retention, and protects
vehicles. With real-time visibility and rich data insights that
enhance key facets of the dealership, LoJack provides more than
just theft protection. For consumers, LoJack keeps vehicles and
loved ones safe with 24/7 GPS monitoring technology and speeding
alerts, trip history, and theft assistance that recovers stolen
vehicles with a high recovery rate. In 2022, LoJack was acquired by
Solera, the global leader in vehicle lifecycle management.
About Spire Motorsports
Spire Motorsports is a NASCAR Cup Series and NASCAR CRAFTSMAN Truck
Series race team co-owned by long-time NASCAR industry executives
Jeff Dickerson and Thaddeus "T.J."
Puchyr. In 2024, Spire Motorsports campaigns the Nos. 7, 71 and 77
Chevrolet Camaro ZL1s in the NASCAR Cup Series with drivers
Corey LaJoie, Zane Smith and Carson
Hocevar, respectively. The team also fields the Nos. 7, 71
and 77 Chevrolet Silverados full time in the NASCAR CRAFTSMAN Truck
Series. An all-star driver lineup will rotate throughout the 2024
season in the No. 7 Chevy. Rajah Caruth drives the No. 71 entry and
Chase Purdy rounds out the team's
fleet of Silverados in the No. 77.
Spire Motorsports earned its inaugural NASCAR Cup Series victory
in its first full season of competition when Justin Haley took the checkered flag in the Coke
Zero Sugar 400 at Daytona International Speedway on July 7, 2019. Less than three years later,
William Byron drove Spire
Motorsports' No. 7 Chevrolet Silverado to its inaugural NASCAR
CRAFTSMAN Truck Series win on April 7,
2022, at Martinsville Speedway. The team's most recent win
came on April 12, 2024, when
Kyle Busch took the checkered flag
in the SpeedyCash.com 250 at Texas Motor Speedway.
About Zeigler Auto Group
Zeigler Automotive Group is one of the largest privately-owned
dealer groups in the U.S. with 84 franchises across 41 locations in
Wisconsin, Illinois, Indiana, and Michigan. Vehicle brands represented include
all of the domestic and the majority of the imported
manufacturers.
Besides its extensive automotive portfolio, the organization
owns and operates Zeigler Motorsports, an 85,000-square-foot
motorsports dealership and action park, offering 19 different
powersports brands, plus its own onsite restaurant: Trak Houz Bar
& Grill. Additionally, Zeigler Motorsports houses the Elevate
Leadership & Team Building Academy, an executive training
company.
The Kalamazoo-based dealer
group also owns and operates Zeigler Pre-Owned of Chicago, three Byrider franchises, three
finance companies, several insurance firms, and a leasing firm.
Founded in 1975, the organization employs over 2,500 people,
ranking among the top 1% of automotive dealers in the nation with
estimated annual sales of $2.2
billion for 2023.
The family-owned and operated company is well known for its
commitment to both customer service and employee satisfaction.
Zeigler is regularly recognized as one of the Best and Brightest
Companies to Work for in the Nation, also earning similar accolades
in Wisconsin, Chicago, and Michigan. Besides these prestigious accolades,
Zeigler is also one of Glassdoor's 100 Best Places to Work in the
U.S. for 2024, and among Glassdoor's top 10 U.S. companies for
work-life balance.
Media Contact
Francis Mariela, Zeigler Auto
Group/Zeigler Racing, 239-273-6976, letswork@francismariela.com,
zeigler.com
Twitter
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SOURCE Zeigler Auto Group/Zeigler Racing