Highwire Expands Leadership Team with Chuck Hemann as First Chief Integration Officer
2024年7月30日 - 8:30PM
Highwire, a high-impact marketing and communications partner for
global technology and healthcare companies, announced today that
Chuck Hemann has joined the company as Chief Integration Officer.
In this role, he will work to identify, implement, and integrate
new and existing strategic services across the agency, positioning
Highwire to drive impactful, integrated programs that produce
business results for clients. Chuck will be responsible for
establishing new, innovative and more diverse omni-channel
solutions designed for the evolving marketing and communications
landscape.
"In an era of complexity and constant change, we must bring a
deeply integrated, agile, and multi-disciplinary approach to
helping our clients solve business problems and add value," said
Kathleen Gratehouse, CEO of Highwire PR. “Chuck's experience
integrating acquired companies and building new service offerings
will strengthen Highwire's approach to delivering holistic
marketing and communications programs that drive business impact
for leading technology and healthcare companies.”
The business challenges that clients face today are far more
significant than any particular marketing or communication channel
can address on its own. Too often, the marketing communications
agency ecosystem tries to solve these challenges by pulling only
one lever. That approach leaves key client stakeholders with a
disconnected brand experience, a lack of connectivity internally,
and, importantly, unresolved business challenges. Hemann’s role
will be essential for developing the right solutions that are fully
integrated, technology-enabled, and address the critical business
needs of Highwire’s clients from the start.
“Joining Highwire is a great opportunity to lead, grow, and
further integrate a talented team across the firm,” said Hemann.
“The complexity of client challenges and the remit of marketing and
communications professionals is changing rapidly. What senior
leaders were responsible for 1-2 years ago is not what they’ll be
responsible for 1-2 years from now. There’s a growing need for the
marketing communications agency to step up and offer integrated
solutions that heavily leverage data and technology. Given
Highwire’s strong reputation with its clients, I think we’re
well-positioned to deliver those solutions and ultimately add value
to their businesses.”
Hemann brings extensive experience in integration to Highwire.
He most recently was responsible for leading the rapid growth of
Real Chemistry’s social and digital media activation department.
Before that, he co-led the firm’s analytics department, which was
at the heart of the firm's innovation and growth across the
company’s marketing and communications business units. He worked
closely with other firm leaders on integrating several
acquisitions, including 21Grams, starpower, and swoop. He also
brings client-side experience having built the digital analytics
department at Intel, co-developed the company’s first digital hub
in Singapore and served as the Chief of Staff to the Head of
Regional Marketing.
About HighwireHighwire is an inclusive
strategic communications and digital marketing partner designed for
category leaders across the technology and healthcare sectors. With
roots in journalism and Silicon Valley, Highwire sets the standard
for high-impact marketing and communications connecting reputation
to revenue. Highwire’s fully integrated programs leverage digital
and social media channels, media relations, and editorial and
creative services to drive businesses forward. The client portfolio
includes leaders in enterprise and B2B technology, AI,
cybersecurity, energy and financial services. In healthcare,
clients span MedTech, diagnostics, primary care, behavioral health,
remote care platforms and more. For more information, please visit
www.highwirepr.com or @highwirepr.
ContactGreta GustafsonGreta.Gustafson (at)
highwirepr.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/89bd1fae-bbe7-4d22-868a-99a8b284d28c