Ivee joins TikTok’s Out of Phone initiative to help brands reach new audiences
2024年7月25日 - 10:01PM
Ivee, the mobility software provider creating premium passenger
experiences in ride-hailing companies like Uber and Lyft, today
announced a partnership with TikTok as part of the entertainment
giant’s Out of Phone initiative. The out-of-home solution allows
brands to amplify on-platform content beyond the mobile screen and
into everyday life.
Riders in Ivee-enabled vehicles will have access to TikTok’s
premium short-form content, giving TikTok advertisers the
opportunity to reach new audiences within Ivee’s highly measurable
and interactive DOOH experience.
“Ivee combines the high impact experience of Connected TV with
conversion opportunities of mobile, plus the measurement
capabilities that only come when you own the hardware,” said Alex
Giannikoulis, CEO of Ivee. “We’re thrilled to partner with TikTok.
Delivering high-quality short-form content is ideal for Ivee’s
shorter trips and having TikTok’s world-class sales team sell Ivee
Ads is a strategic win-win”
The partnership will empower TikTok to offer the Ivee Ads
product as an “add-on” for advertising buyers, allowing brands to
reach broad audiences beyond the platform. With Ivee’s Ad Platform,
TikTok’s advertisers can now target passengers in transit via
Ivee’s personalized experience that allows passengers to watch
their favorite TV show, catch up on the news, or get
recommendations based on their destination.
"With Out of Phone, we're taking TikTok beyond the palm of our
hands and incorporating our community of creators into everyday
life,” said Dan Page, Global Head of Distribution, New Screens,
TikTok. “With Ivee, we found a partner that thoughtfully curates
content and aligns it with a passenger’s interest &
mindset.”
The partnership comes on the heels of Ivee’s successful rollout
in markets such as NYC, LA, Miami, & Chicago on the Uber, Lyft,
Via, and Blacklane networks. The company’s unique approach to the
passenger experience creates perfect opportunities to reach
consumers. Ivee’s deep user engagement drives outcomes for brands
that exceed traditional performance marketing channels such as
Google and Facebook.
For brands, Ivee Ads offers:
- Higher CTRs than Traditional Methods: Ivee Ads
offers 6x higher CTRs than Google, YouTube, and Facebook, and 2x
more Completed Video Views than YouTube and Facebook, making it a
better choice for advertisers who want to achieve better
results.
- Intelligent Targeting: Ivee Ads' targeting
capabilities allow advertisers to reach the right audience by
geo-location, trip destination, day-part, content type, and user
sentiment, making their campaigns more effective.
- Impactful Analytics: Ivee Ads offers rich
analytics, allowing advertisers to track the performance of their
campaigns and make data-driven decisions.
For more information about Ivee, please contact
hello@goivee.com.
About IveeIvee creates in-vehicle experiences that help people
make the most of their time in transit. Our personalized
infotainment software has something for every passenger, whether
they want to read the news, catch up on work, or even get
recommendations for where to eat at their destination. Ivee has
been recognized for innovation by the Plug & Play accelerator,
MediaPost, and the National Retail Foundation’s Innovation Lab. You
can find Ivee® at @rideivee on Facebook, Twitter, and Instagram.
http://www.goivee.com
About TikTokTikTok is the leading destination for short-form
mobile video. Our mission is to inspire creativity and bring joy.
TikTok's global headquarters are in Los Angeles and Singapore, and
its offices include New York, London, Dublin, Paris, Berlin, Dubai,
Jakarta, Seoul, and Tokyo.
Media ContactAndrea HollandDialedPRandrea@dialedpr.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/99c3bec4-4f51-4c30-b961-ffdb3adbbea4