Harvard Business Review Analytic Services Study Reveals Organizations Are Failing To Nurture Creativity
2024年7月25日 - 1:00AM
ビジネスワイヤ(英語)
New survey shows nine in 10 respondents agree
that creativity is a key attribute for employees to possess, yet
many are falling short of fostering a culture that encourages
it.
Canva, the world’s only all-in-one visual communication
platform, today unveiled insights from a study of more than 500
business professionals on the challenges of fostering creativity
within the workplace.
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the full release here:
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Creativity is a business imperative
(Graphic: Business Wire)
Harvard Business Review Analytic Services conducted a global
study in association with Canva and revealed that 96% of survey
respondents agree creative ideas are essential to an organization’s
long-term success and performance. In addition, 94% agree that
organizations that invest in creative tools and technology will be
more successful in the future.
However, while many acknowledge the importance of creativity and
seek a creative edge, few are successfully converting innovative
ideas into business impact.
Three categories of organizations emerged from the survey
responses: leaders, followers, and laggards. These groupings were
based on the organizations’ success at identifying creative
solutions to business problems according to the respondents,
regardless of whether the idea was implemented. Leaders (22%) are
those organizations that are “very successful” at identifying and
implementing creative solutions to business problems, while
followers (56%) are “somewhat successful” and laggards (22%) are
“not very successful.”
Top findings include:
- Workplaces are failing to nurture the creativity of their
employees. Nine out of ten (91%) respondents agree that
creative thinking is a key attribute for employees to possess yet
more than half of laggards (58%) say their organizational culture
doesn’t reward creative pursuits. Only 19% of leaders say the
same.
Leaders (41%) are more likely than followers
(17%) and laggards (8%) to encourage greater creativity by
rewarding employees for taking creative risks and thinking outside
the box.
- Creativity must come from the top. Ninety-four percent
agree that having a creative leader increases the creativity of
their team. However, despite this widespread acknowledgment, nearly
three-quarters of laggards (72%) say the leadership at their
organization is not engaged enough in creative thinking to support
creativity among employees. Among leaders, only 23% of respondents
felt the same.
- Creativity needs the right tools to flourish.
Ninety-four percent of respondents agree that organizations that
invest in creative technology will be more successful in the
future. Eighty-seven percent expect their organization’s overall
financial investment in creativity-building tools and technologies
to increase or stay the same in the next year.
Currently, the most used technologies to
unlock creativity among leaders are collaboration platforms (65%),
visual communication (64%), and data visualization tools (56%).
Collaboration can enhance the creative process by tapping into new
ideas, perspectives, and approaches. Leaders are significantly more
likely than laggards to facilitate cross-functional collaboration
(53% vs. 14%) and encourage different ways of thinking (52%
vs.15%).
- Generative AI is helping organizations get ahead.
Forty-two percent of leaders think gen AI can enhance creativity at
their organization to a great extent. For example, according to
leaders, gen AI may fuel creativity by: automating repetitive
tasks, freeing employees up to focus on more creative endeavors
(62%), accelerating idea generation (60%), and creating content
with minimal human intervention (49%). While forty-seven percent of
leaders are using gen AI tools to foster creativity for the purpose
of strategic growth, only 30% of followers and 14% of laggards are
doing so.
“In a business world focused on the bottom line, it’s easy to
lose sight of the value of creativity. The findings highlight that
creativity isn’t just a complement to business growth, it’s
foundational to driving long-term success,” said Cameron Adams,
co-founder and chief product officer, Canva. “Ultimately,
innovation and creativity is what will differentiate the leaders
from the laggards; it’s what drives growth in a challenging
landscape.”
For a more extensive look at the survey findings, you can read
the report here.
About Canva
Launched in 2013, Canva is a free online visual communications
and collaboration platform with a mission to empower everyone in
the world to design. Featuring a simple drag-and-drop user
interface and a vast range of templates ranging from presentations,
documents, websites, social media graphics, posters, apparel to
videos, plus a huge library of fonts, stock photography,
illustrations, video footage, and audio clips, anyone can take an
idea and create something beautiful.
With a global community of more than 190 million monthly users,
Canva is unlocking entirely new levels of creativity. Most
recently, Canva introduced Canva Enterprise, a new offering to
empower large organizations to easily create high-impact visual
content and scale internal collaboration. This follows the release
of Magic Studio, Canva’s AI-powered platform that consolidates the
best AI design tools into a secure and easy-to-use platform.
Methodology
Harvard Business Review Analytic Services surveyed 542 members
of the Harvard Business Review audience via an online survey
fielded in November 2023. Respondents qualified to complete the
survey if they were familiar with their organization’s approach to
business strategy, problem solving, and innovation, and were
knowledgeable about their organization’s approach to embracing
creativity. Among the survey respondents 29% are in executive
management or are board members, 31% are in senior management, 23%
are in middle management, and 17% are in other grades.
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Canva canva@missionnorth.com