Inmar Intelligence Expands Digital Incentive Network into Convenience Stores through Partnership with Axonet
2024年7月25日 - 1:00AM
Inmar Intelligence, a leading data and technology company, today
announced the expansion of its digital incentive network into the
convenience store channel through its partnership with Axonet,
enabling brands to provide savings directly to the convenience
store shopper and enabling convenience store retailers access to a
network of digital offers. This partnership will also enable the
delivery of adult beverage incentives including cash back content
as required by state regulation.
Convenience stores are a traditionally underserved market for
incentive content - and through this partnership, Inmar and Axonet
will unlock the ability to deliver incentives to tens of thousands
of store locations, increasing consumers’ access to savings and
providing brands with the ability to drive consumer behavior in the
critical convenience store channel. Inmar will serve as the
exclusive content provider, processor, and clearinghouse for
Digital Incentives published and displayed within the Axonet
network.
Axonet, a member of the W Capra family of brands, brings deep
connections and relationships in the convenience store channel and
is a trusted partner of leading convenience store chains. By
aggregating first-party C-store shopper data and retail media
touchpoints into a single Retail Media Network, Axonet empowers
CPGs with an effective, measurable and valuable marketing channel.
Through its partnership with Inmar, Axonet is able to expand the
effectiveness of their retail media by integrating savings into
media, making media more relevant and providing a direct call to
action for consumers.
“We're thrilled to partner with Axonet to expand our reach into
the Convenience Store channel,” said Rob Weisberg, President of
MarTech Solutions at Inmar Intelligence. “This innovative
partnership will provide significant savings to shoppers at up to
100,000 convenience stores nationwide, while also driving sales and
fostering stronger relationships between retailers and CPGs. By
leveraging our digital incentive platform, we're making it easier
than ever for customers to be rewarded for their purchases, while
ensuring compliance with regulations, including those for adult
beverages."
Axonet’s integration with the Inmar Digital Incentives network
will launch in beta in late Q3 with a full rollout thereafter to
retailers on Axonet’s network.
"We're excited to welcome Inmar Intelligence as a key partner in
this groundbreaking initiative”, said Patrick Raycroft, CEO &
Co-Founder of Axonet. “This collaboration allows us to leverage
Inmar’s expertise to deliver a truly comprehensive incentive
program to our network of tens of thousands of convenience stores.
By providing shoppers with savings opportunities, we're confident
this program will drive customer loyalty and boost sales for both
retailers and CPG brands. This partnership is a win-win for
everyone involved, and we look forward to its continued
success."
Inmar enables Axonet and its retailers to provide brands more
media buying power, integrated insights, automated workflows and
greater access than ever before to their shoppers. To learn more
about Inmar Intelligence’s capabilities, visit inmar.com.
About Inmar IntelligenceThrough curiosity and
the intelligent use of data and technology, we make businesses
smarter to improve consumers’ lives. As a trusted partner to brands
and retailers for over 40 years, we design, build and operate
reliable, dynamic, personalized media and incentives solutions to
create greater efficiencies and enable connections that unlock the
potential of sophisticated marketplaces and help shoppers save
billions.
For more information about Inmar, please follow us on LinkedIn
and Facebook, or call (866) 440-6917.
About AxonetAxonet improves shopper experiences
and omnichannel marketing performance transparency (including
off-platform, on-premise, and in-app) by aggregating and
normalizing store, SKU, and loyalty purchase data at scale across a
nationwide network of C-store retailers. We facilitate an improved
value exchange between retailers, CPG brands, and the difficult to
reach audience of high frequency, impulse-driven, and immediate
consumption convenience guests.
Kris Beutel
Inmar Intelligence
+1 (206) 669-3641
kris.beutel@inmar.com