Croissant Launches Industry-First “Shop Now, Sell Later” Resale Experience for iPhone
2024年7月23日 - 10:03PM
ビジネスワイヤ(英語)
Company Expects Launch to Increase Momentum by
More Than 10X
Today Croissant, the first fintech tool to empower users
with guaranteed resale pricing (called Guaranteed Buybacks™) while
they shop for apparel and accessories, announces the official
launch of its consumer app out of beta, offering
the industry’s first “shop now, sell later” resale experience for
iOS.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240723682582/en/
Croissant Launches Industry-First “Shop
Now, Sell Later” Resale Experience for iPhone (Graphic: Business
Wire)
Building on the success of Croissant’s existing shopping tools,
the app provides customers guaranteed resale prices while they
browse on their iPhones at over 100 leading brands & retailers
via the newly launched Safari mobile extension. Croissant’s
new app also allows customers to seamlessly sell past purchases
through an industry-first Gmail sync feature.
Whether shopping or syncing, Croissant users see the aggregated
resale value of their eligible items in one clean interface and can
sell items in a matter of taps, with no photos or resale listings
required. In a major advance for the industry, users are able to
ship for free and know the exact value they will be paid out
immediately upon Croissant’s receipt of their goods. After
Croissant receives the items, it leverages its listing technology
to find new buyers within the existing secondhand ecosystem.
The “shop now, sell later” model proposes less risk and more
financial empowerment to the customer than the “buy now, pay later”
model that has become popular in recent years. Importantly,
Croissant’s shopping tools and new iOS app are entirely free for
customers to use.
“Resale can be rewarding, but being a reseller is a lot of work
for an uncertain outcome. According to our research, 75% of U.S.
customers want an effortless, transparent way to participate in the
resale economy beyond the existing resale marketplaces and
consigning options. Croissant’s iOS app ties together all of the
pieces needed for a delightful and rewarding resale experience,”
said Croissant CEO and Co-Founder John Howard. “For the
first time, users can channel the power and convenience of
Guaranteed Buybacks™ on a single device - from the moment of
purchase, all the way to the point of payout. The way we shop and
resell will never be the same.”
The Croissant app makes resale dramatically more accessible. The
integration of guaranteed, AI-generated resale prices and
streamlined selling in one app is attracting a broader audience to
the resale economy, including those who previously found it
challenging to participate in secondhand transactions. 26,000
customers have already used Croissant, and the company
expects the launch of its mobile app to increase recent momentum by
more than 10x.
Shopper enthusiasm for Croissant’s services is also translating
into benefits for retailers. Since the company’s launch in July
2023, Croissant reports that both affiliate and direct partners
such as Neiman Marcus, Shopbop, and HATCH are seeing a
50% increase in average order value (AOV), and customers are
spending an average of $2,500 per year through Croissant.
“Globally there’s over $2 trillion dollars of resellable
inventory sitting in closets, representing a latent asset class the
same size as the entire cryptocurrency market. A major part of our
mission is helping people understand and unlock more of their
existing net worth, rather than taking on unnecessary consumer debt
while shopping. And with more spending power comes greater economic
activity, which is why our partner retailers are experiencing such
significant revenue gains. Croissant's iOS app is the next step in
channeling this generational opportunity to benefit customers,
retailers, and the resale ecosystem overall,” said Howard.
Download the Croissant iOS app here, and learn more at
www.croissant.com.
About Croissant
Launched in 2023, Croissant is on a mission to empower
intentional commerce by building financial technology for the
circular economy. Croissant offers customers Guaranteed Buybacks™
at over 100 retailers and brands via seamless e-commerce
integrations and shopping extensions for desktop and mobile
devices. Shoppers are inspired to buy what they love today while
locking in what it’ll be worth tomorrow, and retailers are afforded
a boost in full-price sales through higher average order values and
stronger customer loyalty. In 2024, Croissant was included in The
Leading 100 list of innovative tech startups driving the future of
B2C. Key investors include Portage, Third Prime, BoxGroup,
25madison, Twelve Below, XRC Ventures, and KKR Co-Founders George
Roberts and Henry Kravis. To learn more, visit www.croissant.com or
connect with us on Instagram and LinkedIn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240723682582/en/
Media: Amanda Bell XRC Ventures
Amanda@xrcventures.com