Steadying Year-Over-Year Retail Sales Results Continue into Summer, Reports Circana
2024年7月19日 - 2:00AM
CHICAGO, July 18, 2024 — U.S. retail sales delivered a repeat
performance of May results in June. During the four weeks ending
June 29, 2024, revenue across the combined view of discretionary
general merchandise and consumer packaged goods (CPG) once again
grew 1%, and unit demand remained level with the same time last
year. The steadying of unit sales, flattening average selling price
comparisons, increased value options and promotional engagement are
signals of continued movement toward consumer spending
stabilization, according to Circana™, the leading advisor on the
complexity of consumer behavior.
“A growing group of consumers are living with a budget and
assessing the need with an eye on value,” said Marshal Cohen, chief
retail industry advisor for Circana. “They are also figuring out
how to save money without giving up what they really want — cutting
back in one area of their budget to free up money to spend on the
occasional splurge purchase.”
Amid the stabilization occurring across discretionary and
non-discretionary retail spending, there are stories of growth.
Top-performing products show consumers' willingness to spend lives
on. The desire for little luxuries and social media's influence
continue to break through budgetary boundaries. Through the first
half of 2024, the hottest sellers ranged from categories like lip
makeup and hair styling to portable beverageware and specialty
kitchen appliances. Cutting back in one area of spending helps to
fuel needs-based spending like auto maintenance, as well as splurge
purchases like sprucing up a wardrobe, powered vehicles for the
kids and taking up pickleball as a new hobby. The appeal of
innovative products remains paramount. Circana’s New Product
Pacesetters 2024 report reveals consumers are most eager to try new
food and beverage products like carbonated sports and energy drinks
and meal solutions.
“Consumers simply need to be given a reason to buy — a reason
that resonates enough to warrant allocating part of their limited
budget,” added Cohen. “Growth in the current retail climate depends
on not only taking advantage of spontaneous event-based spending,
but also identifying and activating on the reasons that will
stimulate spending and create new sales peaks.”
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About Circana Circana is a leading advisor on the
complexity of consumer behavior. Through superior technology,
advanced analytics, cross-industry data and deep expertise, we
provide clarity that helps almost 7,000 of the world’s leading
brands and retailers take action and unlock business growth. We
understand more about the complete consumer, the complete store and
the complete wallet, so our clients can go beyond the data to apply
insights, ignite innovation, meet consumer demand and outpace the
competition. Learn more at www.circana.com.
Janine Marshall
Circana
516-625-2356
janine.marshall@circana.com