Mintera's new eCommerce platform was expertly designed and developed by Digital Silk, a premier full-service digital agency specializing in website design, app development, digital marketing, branding, and more.

MIAMI, July 11, 2024 /PRNewswire-PRWeb/ -- Digital Silk partnered with the Masco Corporation to create Mintera, a new eCommerce brand offering certified refurbished home improvement products to B2C audiences through a custom Shopify website.

The work didn't start with website design and development, though. First, Digital Silk collaborated with the new brand to draft a comprehensive brand strategy. The agency then segued into naming efforts, helping to build Mintera from the ground up.

These elements were the foundation of the eCommerce website Digital Silk created, which recently launched at a pivotal time in the home improvement industry.

Due to the coronavirus pandemic, home improvement projects have drastically increased in recent years.

According to the Harvard Joint Center for Housing Studies (JCHS), the home improvement market grew by 23.8% in 2020 and 2021 – nearly double what was expected.

Rising housing costs, high and unpredictable mortgage rates, and increasing costs of labor are expected to impact the industry. This makes do-it-yourself (DIY) home improvement projects attractive to people looking to boost personal satisfaction and increase overall house value in an otherwise unstable housing market.

Mintera's new Shopify website supports DIY home improvement growth, providing easy access to mint-condition, recertified bathroom and kitchen products from top brands like Delta, whether users are hiring a contractor or doing the work themselves.

"With over 267 million online shoppers in the U.S. alone, Digital Silk created a user-friendly site for Mintera that addresses consumer pain points and drives conversions by combining online shopping demand with home improvement needs," said Stephanie Sharlow, VP and Client Partner at Digital Silk.

Brands looking to grow their brand online can request a quote for their project in:

• Digital branding
  
  
• Custom website design
  
  
• eCommerce website design

About Digital Silk

Digital Silk is a web design agency focused on growing brands online. Their team of experts specializes in building industry-leading digital experiences through strategically delivered branding, web design and development, and digital marketing services. 

Explore Digital Silk's services and view the agency's work at https://digitalsilk.com/.

Media Contact
Jacqueline Siljkovic, Digital Silk, (800) 206-9413, info@digitalsilk.com, https://www.digitalsilk.com/

View original content to download multimedia:https://www.prweb.com/releases/digital-silk-redefines-home-improvement-shopping-with-minteras-custom-shopify-website-302195016.html

SOURCE Digital Silk