NEW
YORK, July 8, 2024 /PRNewswire/ -- The global
water enhancer market size is estimated to grow by USD 1.68 billion from 2024-2028, according to
Technavio. The market is estimated to grow at a CAGR of 10.03%
during the forecast period. Increasing focus on health and wellness
by consumers is driving market growth, with a trend towards
introduction of new flavors and product ranges. However, concerns
about quality of ingredients and packaging poses a challenge. Key
market players include AriZona Beverages USA LLC, Beyond Water, H2WOW, Dyla Brands, GNC Holdings LLC, Heartland Food
Products Group LLC, Keurig Dr Pepper Inc., Nestle SA, Netrition
Inc., PepsiCo Inc., Primo Water Corp., RASNA PVT. LTD., Refresco
Group BV, sKoya, Sunkist Growers Inc., Target Corp., The Coca Cola
Co., The Jel Sert Co., The Kraft Heinz Co., and Wisdom Natural
Brands.
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Water Enhancer
Market Scope
|
Report
Coverage
|
Details
|
Base year
|
2023
|
Historic
period
|
2018 - 2022
|
Forecast
period
|
2024-2028
|
Growth momentum &
CAGR
|
Accelerate at a CAGR of
10.03%
|
Market growth
2024-2028
|
USD 1685.9
million
|
Market
structure
|
Fragmented
|
YoY growth 2022-2023
(%)
|
8.88
|
Regional
analysis
|
North America, Europe,
APAC, South America, and Middle East and Africa
|
Performing market
contribution
|
North America at
40%
|
Key
countries
|
US, UK, China, Canada,
and Germany
|
Key companies
profiled
|
AriZona Beverages USA
LLC, Beyond Water, H2WOW, Dyla Brands, GNC Holdings LLC, Heartland
Food Products Group LLC, Keurig Dr Pepper Inc., Nestle SA,
Netrition Inc., PepsiCo Inc., Primo Water Corp., RASNA PVT. LTD.,
Refresco Group BV, sKoya, Sunkist Growers Inc., Target Corp., The
Coca Cola Co., The Jel Sert Co., The Kraft Heinz Co., and Wisdom
Natural Brands
|
Market Driver
The water enhancer market is experiencing significant growth due
to increasing consumer preference for new and innovative flavors.
Market players are responding by introducing a variety of new
flavors, such as raspberry, strawberry, pineapple, cucumber,
watermelon, mango, peach, wild berry, and apple. Coca-Cola, for
instance, has entered the market with DASANI Drops and additional
offerings for sports and energy drinks, like vitamin water zero
drops and Minute Maid drops. Approximately 20% of households that
purchase bottled water also buy water enhancers, making this a
lucrative market segment. The introduction of new flavors and
product ranges will continue to drive growth in the global water
enhancer market during the forecast period.
The water enhancer market is experiencing significant growth,
particularly in the segment of flavored products. Consumers are
increasingly seeking out functional ingredients, such as vitamins,
minerals, and electrolytes, in their beverages. This trend is
driving demand for functional beverages like energy drinks, sports
drinks, and fortified waters. Flavor options abound, with popular
choices including Lemon Lime and Citrus Ginger. Vegan, dairy-free,
gluten-free, and non-GMO options are also gaining traction, as are
natural and organic alternatives to artificial colors, flavors, and
sweeteners. Variety is key, with both flavored and non-flavored
beverages available in concentrated form as drops or powders.
Leading brands like Robinsons and Britvic PLC are differentiating
themselves through product accessibility and innovation. Some
offerings include herbal additives, amino acids, and protein for
digestive health and healthy energy. As lifestyle changes continue
to prioritize health and wellness, the nutritional gap between what
we need and what we consume is driving demand for these convenient,
customizable beverage solutions.
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Market Challenges
- The water enhancer market faces several challenges that may
hinder its growth during the forecast period. Consumers' concerns
over the use of additives and low-quality ingredients in fitness
and energy products, including water enhancers, have increased.
Some manufacturers use propylene glycol as a preservative, which
can lead to acidosis and kidney failure when consumed in large
quantities. Additionally, the use of plastic packaging for water
enhancers has raised environmental concerns. Plastic emits harmful
greenhouse gases as it decomposes and occupies a significant amount
of landfill space. Regulatory bodies, such as the FDA, inspect
manufacturers to ensure compliance with quality and packaging
regulations. To obtain certifications like NSF, which assures
customers that products are free of harmful ingredients,
manufacturers must adhere to stringent regulations and increase
production costs due to eco-friendly bottle manufacturing. These
factors may negatively impact the growth of the water enhancer
market.
- The water enhancer market encompasses various product
categories, including flavored, workout, powder, tablet, and liquid
forms. Sweeteners like Acesulfame potassium, Stevia, maple syrup,
and honey are commonly used. Distribution channels include
hypermarkets, supermarkets, convenience stores, specialty stores,
online platforms, and brand websites. Digitalization and social
media platforms are driving sales. The global beverage industry
faces challenges from conventional beverages and rising health
consciousness, leading to growth in non-alcoholic beverages.
Obesity is a concern, making low-calorie, vitamin-infused water
enhancers popular. Sustainable product development and
energy-boosting workout and fitness enhancers are trends.
Non-governmental organizations advocate for e-Commerce platforms to
meet global fitness standards.
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Segment Overview
This water enhancer market report extensively covers market
segmentation by
- Type
- 1.1 Flavored water enhancer
- 1.2 Energy water and fitness drops
- 1.3 Workout drops
- Geography
- 2.1 North America
- 2.2 Europe
- 2.3 APAC
- 2.4 South America
- 2.5 Middle East and
Africa
1.1 Flavored water enhancer- Flavored water is a
popular beverage choice for consumers seeking healthier
alternatives to soft drinks and juices. This beverage contains
natural and artificial flavors, vitamins, minerals, and sometimes
sugar. Flavored water is available in two types: still and
sparkling. With growing health concerns among children, the demand
for flavored water is increasing. Consumers prefer it for its
refreshing and hydrating properties. Manufacturers focus on
introducing new flavors and functional ingredients to cater to
evolving consumer preferences. The market for flavored water
enhancers in the flavored water segment is anticipated to expand
steadily due to the rising popularity of flavored beverages.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data
(2017-2021) - Download a Sample Report
Research Analysis
The global beverage industry is witnessing a significant shift
towards non-alcoholic beverages, with a growing demand for water
enhancer products. As global fitness standards continue to rise,
consumers are seeking healthier alternatives to conventional
beverages like carbonated soft drinks. Water enhancers, which are
concentrated flavored liquids, offer a solution by adding taste to
plain water without the added sugars and calories. Digitalization
and social media platforms have played a crucial role in
popularizing water enhancers. These products are often marketed as
functional beverages, containing vitamins, nutrients, and
functional ingredients. Flavored water enhancers are particularly
popular among workout and fitness enthusiasts, who use them to stay
hydrated and replenish lost nutrients. Vitamin sources and organic
fruit flavors are common ingredients in water enhancers. However,
health risks such as obesity and the high sugar content of some
energy drinks and sports drinks have led to increased scrutiny of
the beverage industry. As a result, many water enhancer companies
are focusing on natural, low-sugar, and low-calorie options. Flavor
enhancers are also used in tea, coffee, and other non-alcoholic
beverages to enhance taste and appeal to consumers. Overall, the
market for water enhancers is expected to grow as consumers
continue to seek healthier alternatives to conventional
beverages.
Market Research Overview
The global beverage industry is witnessing a significant shift
towards non-alcoholic beverages, with a focus on health and fitness
standards. One of the most popular categories within this segment
is water enhancers. These products offer consumers the ability to
add flavors, vitamins, and functional ingredients to their water,
making it more appealing and beneficial. Digitalization and social
media platforms have played a crucial role in the growth of the
water enhancer market. Consumers are increasingly turning to
e-Commerce platforms to purchase these products, which offer
convenience and a wider variety of flavor options. Sustainable
product development is also a key trend in the water enhancer
market. Non-governmental organizations are advocating for vegan,
dairy-free, gluten-free, Non-GMO, and artificial color, flavor, and
sweetener-free products. Energy, workout, and fitness are major
drivers for the market, with workout-related water enhancers
gaining popularity. These products contain essential nutrients like
vitamins, minerals, electrolytes, amino acids, and protein, which
help improve performance and support digestive health. The market
offers a wide range of flavors, from Lemon Lime and Citrus Ginger
to more exotic options like Raspberry Peach and Strawberry. Some
popular brands include Robinsons, Britvic PLC, and Benefit drops.
Product differentiation, accessibility, and concentrated flavor
enhancers are other factors contributing to the growth of the water
enhancer market. However, it is important to note that excessive
consumption of sugars, additives, and artificial ingredients in
flavored beverages can pose health risks. Therefore, consumers are
increasingly opting for natural, plant-based, and botanical
extracted beverages. The nutritional gap between conventional
beverages and water enhancers is a significant factor influencing
consumer preferences. In summary, the water enhancer market is a
dynamic and evolving industry that offers consumers a wide range of
flavored and functional beverage options. The market is driven by
health and fitness trends, digitalization, and consumer preferences
for sustainable and natural products. However, it is essential to
be aware of the potential health risks associated with certain
ingredients and to make informed choices.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Type
-
- Flavored Water Enhancer
- Energy Water And Fitness Drops
- Workout Drops
- Geography
-
- North America
- Europe
- APAC
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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