SimpleTire and Car Talk Promote Tire Safety Awareness During National Tire Safety Week
2024年6月24日 - 11:00PM
ビジネスワイヤ(英語)
SimpleTire, a top-ranked online tire retailer that is part of
the Dealer Tire Family of Companies, teams up with leading
automotive authority Car Talk to offer safety tips and expert
advice in promoting the U.S. Tire Manufacturers Association’s
(USTMA) National Tire Safety Week (NTSW) from June 24 to July 3,
2024. This year, SimpleTire encourages drivers to "Do Your P.A.R.T.
and get #RoadReady" by emphasizing the importance of checking your
tires’ pressure, getting your tires aligned, rotating your tires,
and checking your tire tread.
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SimpleTire and Car Talk Promote Tire
Safety Awareness During National Tire Safety Week (Graphic:
Business Wire)
This year, SimpleTire and Car Talk are also focused on helping
their audiences understand tire load and speed ratings amidst the
rising popularity of heavier SUVs and pickup trucks. With SUVs and
pickup trucks comprising over 80% of new vehicle sales in the U.S.,
ensuring proper tire load and speed ratings is more crucial than
ever. SimpleTire's campaign focuses on educating drivers about
these critical aspects of tire maintenance, which can significantly
impact vehicle performance and safety.
“SUVs and pickup trucks now account for more than four out of
every five new vehicles sold in the US today," said Julie Bausch
Lent, managing editor of Car Talk. “Bigger vehicles are heavier,
and if you plan on adding a lift kit to your new Ford Bronco Sport
or towing your motorboat to the beach, you’re adding more weight
and strain on your tires. Understanding your tires' load and speed
ratings is vital for maintaining safety on the road.”
Do Your P.A.R.T. and Get #RoadReady
SimpleTire and Car Talk support USTMA’s tire safety initiative
by reminding you to “Do Your P.A.R.T.” with these four simple yet
essential steps:
- Pressure: Check your tires' air pressure monthly and
before long trips. Proper tire pressure ensures optimal handling,
fuel efficiency, and prevents excessive wear.
- Alignment: Regularly check your vehicle's alignment to
avoid irregular tire wear, which can compromise safety.
- Rotate: Rotate your tires every 6,000 miles to promote
even wear and extend their lifespan.
- Tread: Check your tire tread depth to ensure adequate
traction. Use the penny test or visit a professional for an
accurate assessment.
“National Tire Safety Week is an excellent opportunity to remind
drivers of the crucial yet simple steps for proper tire care and
safety,” said Kim Kleine, Senior Vice President of Public Affairs
at the U.S. Tire Manufacturers Association. “Tires are the only
part of the car that touches the road and a key part of overall
road safety. By following P.A.R.T. guidelines and scheduling
regular inspections with tire service professionals, drivers can
keep their tires and vehicles in top condition.”
Understanding Load Rating and Speed Rating
In addition to the P.A.R.T. guidelines, SimpleTire emphasizes
the importance of understanding tire load and speed ratings:
- Load Rating: This indicates the maximum weight a tire
can safely carry. Drivers should ensure their tires can handle the
vehicle's weight plus any cargo. The load index can be found on the
tire sidewall.
- Speed Rating: This denotes the maximum safe speed for a
tire. Matching the speed rating to your vehicle's performance
capabilities is crucial for safe driving. The speed rating is
typically the last character in the tire size code on the
sidewall.
"At SimpleTire, our mission is to make tire replacement 'way
simple, way better,'" said Karthik Iyer, CEO at SimpleTire. "By
educating our customers about tire safety, we empower them to make
informed decisions that keep them safe on the road."
During National Tire Safety Week, SimpleTire and Car Talk will
provide valuable resources and tips on their websites and social
media channels to help drivers understand and implement these
essential safety measures. For more information, visit
www.simpletire.com.
About SimpleTire
Based in Philadelphia, SimpleTire is an online tire retailer
committed to relentlessly reinventing tire replacement to make it
"way simple, way better." The company's business model links
independent tire distributors and 25,000 installation partners
across the country into one seamless e-commerce network, providing
customers access to an unparalleled inventory of tires from
hundreds of brands and an all-in-one tire replacement experience.
SimpleTire sells tires in all categories, including Passenger,
Light truck, Commercial, Agriculture, OTR, Industrial, ATV,
Antique, and various specialties. For more information, visit
www.simpletire.com.
SimpleTire Awards & Accolades
- 2024 Newsweek Best Online Shops
- 2023 Newsweek Best Online Shops
- 2022 Philadelphia Inquirer Top Workplaces (Midsize
Companies)
- 2022 Tire Business Best Places to Work Finalist
- 2020 Tire Business Best Places to Work Winner
- 2020 Philadelphia Inquirer Top Workplaces (Small
Companies)
- 2019, 2018 Inc. Magazine Fastest-Growing Companies in
America
About Car Talk
Car Talk, the Peabody Award-winning automotive radio show on
NPR, was created by Ray Magliozzi and his late brother, Tom. Car
Talk remains a trusted voice in automotive and continues the
45-year tradition of providing entertaining, informative car
content and honest advice in the industry. Car Talk also produces
the nationally-syndicated Dear Car Talk series, the popular website
CarTalk.com, the Car Talk Podcast, associated social media
channels, and a thriving Vehicle Donation Program. Known for its
hilarious and brutally honest approach to automotive and car
repair, Car Talk has engendered tens of millions of loyal followers
who otherwise find car buying and repair a challenging experience.
For more information, visit www.cartalk.com.
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Brooke Vogelsang Brand Marketing Manager SimpleTire
brooke.vogelsang@simpletire.com (609) 526-8136