Infobip integrates Google Vertex AI into RCS to offer conversational AI
2024年6月19日 - 4:11PM
ビジネスワイヤ(英語)
Global communications platform Infobip now offers businesses and
brands access to conversational AI and AI-enabled chatbots on RCS
Business Messaging through a new integration with Google Vertex AI.
As pioneers in global omnichannel communications, Infobip is
leading the market with innovative solutions.
As consumers look for a deeper connection with the brands they
buy from, rich conversational messaging channels such as RCS
Business Messaging are growing quickly. However, businesses and
brands need to be able to offer advanced communications services
such as conversational AI and chatbots to deliver personal,
relevant, and conversational messaging experiences to their
customers.
Now with RCS Google Vertex AI, businesses can create
conversational experiences and chatbots for their customers that
enhance engagement and drive conversions. By leveraging AI
capabilities within RCS, Infobip empowers businesses to automate
processes, provide personalized, instant support, and deliver
tailored interactions, ultimately improving ROI, customer
satisfaction, and loyalty.
Ivan Ostojić, Chief Business Officer at Infobip, said:
“RCS is one of the key communication channels that businesses and
brands are increasingly using to communicate with their customers
given its ability to provide a rich experience natively available
on customer phones. As experts in omnichannel messaging and with an
unmatched portfolio of telecom partners across the globe, we can
ensure that RCS messages, and messages across any other channel,
are safely and securely delivered to customers everywhere. The
combination of our RCS expertise and partner network, the power of
Google’s Vertex AI, and client industry knowledge and customer
insights guarantee conversational RCS interactions that will help
set brands apart from their competition.”
Google Vertex AI is a machine learning (ML) platform developed
by Google Cloud. It helps software providers to easily build,
train, and manage ML models and AI applications by providing all
the tools and services required in a single platform.
Building an RCS chatbot with Vertex AI will enable businesses
and brands to create intelligent bots that can deal with a range of
queries, transactions, and customer support issues across the
entire customer lifecycle. Rather than building separate chatbots
for each use case, all can be serviced in a single messaging thread
on RCS Business Messaging.
About Infobip
Infobip is a global cloud communications platform that enables
businesses to build connected experiences across all stages of the
customer journey.
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version on businesswire.com: https://www.businesswire.com/news/home/20240619244090/en/
Andrej Mendaš Global Corporate PR Manager
Andrej.Mendas@infobip.com