GGA+ Rebrands to Practice, Reflecting Commitment to Design-Forward Architecture for Social Change
2024年6月18日 - 7:11AM
ビジネスワイヤ(英語)
The Pasadena-based architecture studio renowned
for projects such as Culver City Civic Center and Los Angeles’
Robert F. Kennedy Community Schools embarks on a new chapter.
GGA+ (formerly Gonzalez Goodale Architects) is now
Practice. After over 40 years in business, this rebrand
signifies Practice’s dedication to advancing the firm’s legacy of
providing quality design and architectural services to projects of
public benefit, through a redefined mission to “co-create
environments that effect social change through design-forward
thinking. For everyone.” Alongside the new name and mission,
Practice refreshes the company’s logo, values, visual identity,
office, and website.
Practice deepens the studio’s commitment to innovative,
design-forward solutions that address the evolving needs of modern
public architecture in Southern California’s education, housing,
and civic sectors. “This rebrand expands the values that have led
us since Armando Gonzalez’s founding of the studio and provides a
more focused framework to carry forward our work and vision,” said
Managing Principal Ali Barar.
The transition to Practice from GGA+ further embraces the firm’s
horizontal culture and collective force. Partners Ali Barar, Staci
Nesbitt, Harry Drake, and Greg Kochanowski will continue to lead
the studio’s talented designers and staff, now over 40 members
strong. “The name Practice embraces our journey of intentional
learning, reflective solution-finding, and the tangible application
of our beliefs toward improving the world,” said Kochanowski.
The new brand represents the studio’s people-centered design
philosophy with a humanistic, design-forward visual identity. “Our
studio mirrors the vibrancy and diversity that is Southern
California, deeply rooting our projects in the communities we serve
and partner with,” Barar said. “I am proud of our studio’s positive
impact on quality public life in our region, and through this
rebrand, we double-down on our mission, continuing to provide
forward-thinking, sustainable architecture and innovative design
solutions that help our communities thrive.”
Practice operates from its newly redesigned office space in Old
Pasadena. The renewed studio space reflects the firm’s deep
commitment to sustainability, wellness, and collaboration,
illustrating Practice’s holistic approach to designing joyful and
inclusive spaces energized by human connection.
For more information, visit Practice’s new website at
www.practicela.com.
About Practice
Founded in 1979, Practice (formerly GGA+) provides quality
design and architectural services, deeply engaging diverse partners
to create education, housing, and civic environments. The studio
integrates sustainable, inclusive practices with design forward
thinking. Building on decades of experience to push architectural
innovation through real-world constraints, Practice aims to inspire
joy and drive social change for every client and community
served.
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version on businesswire.com: https://www.businesswire.com/news/home/20240617187925/en/
Matthew Hartman Principal 310.767.6789
matt@socialgoodcommunications.com