ListEngage expands Salesforce practice with
the acquisition of enterprise consulting firm 1to1.
BOSTON, May 14, 2024
/PRNewswire/ -- ListEngage has signed a definitive agreement to
acquire 1to1, a premiere Salesforce Personalization consulting
agency, providing enterprise solutions to organizations. 1to1 is
led by longtime Salesforce trailblazer, and former Personalization
Practice Lead at Salesforce, Pratik
Desai. Upon completion of the acquisition, 1to1 will join
the ListEngage team to enhance and expand services.
"The Salesforce ecosystem and MarTech landscape is undergoing
massive change. We see this disruption as an opportunity to help
hyper-personalize the customer experience to engage and delight the
customer in the moment. Companies need help and will adopt these
changes if we understand their unique needs better, present an
accurate cost of ownership and business value. The acquisition of
1to1 puts us in a great position to solve these unique challenges
faster than ever before," said Altaf
Shaikh, ListEngage Founder and Chief Executive Officer.
1to1 has been an innovative force in the industry, helping to
lead and shape the charge for personalized consumer marketing. "Two
years ago, we leveraged our first-mover advantage in data and AI,
allowing us to grow our partnerships significantly. Over this
period, we've collaborated with over 40 brands to hyper-personalize
their shopper experiences through AI solutions purpose-built on
Salesforce, markedly enhancing customer engagement and
satisfaction," said Pratik Desai,
1to1 Founder & CEO.
In addition to growing the Marketing Cloud Personalization
practice, the acquisition of 1to1 expands ListEngage's capacity for
integration and artificial intelligence-driven solutions for
customers.
"After thorough analysis, we concluded that joining forces with
the talented team at ListEngage provides the 1to1 team unparalleled
resources and expertise. This partnership allows us to further
enhance our offerings and expand our reach, continuing to deliver
exceptional value to our customers as Data and AI become ubiquitous
among Salesforce users. We are confident this new chapter will not
only bolster our capabilities but also strengthen our collective
market position in an increasingly competitive landscape," Desai
continued.
"The talent and experience Pratik and the 1to1 team bring to the
table will help organizations take customers from mere touchpoints
to personalized and pointed experiences. On behalf of our entire
team and ecosystem, I would like to welcome 1to1 to the ListEngage
team," said Shaikh.
ListEngage is thrilled to welcome 1to1 to its decades-long
legacy as a premier Salesforce exclusive consultancy. "We've been
working with 1to1 for years, and the quality of service has been
consistently exceptional, forging incredible results for our
customers and partners. This acquisition improves our ability to
service enterprise companies solving the biggest challenges in
delivering a hyper-personalized customer experience," said
Bryan da Frota, ListEngage Chief
Operating Officer.
For more information about ListEngage, visit
www.listengage.com
ListEngage is a full stack, full service,
Salesforce-Ventures-backed certified partner. Our experts guide
businesses to get the most out of Salesforce. We have successfully
delivered 5,000+ projects across 3,000+ customers over our 20-year
history.
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SOURCE ListEngage