PATTISON Modernizes its Out-of-Home Technology Stack with Broadsign
2024年4月25日 - 7:00PM
Out-of-home (OOH) ad tech leader Broadsign today announced that
PATTISON Outdoor Advertising, a leading Canadian OOH media owner,
has adopted the full Broadsign OOH technology stack. With Broadsign
already providing a centralized hub for its programmatic digital
OOH (DOOH) workflows, the expanded partnership now enables PATTISON
to dynamically manage and optimize its OOH inventory to unlock
previously untapped revenue opportunities. The partnership also
opens up new ways for brands to book campaigns on PATTISON
inventory with a more targeted, impression-based approach and
accelerates the rate at which PATTISON can display client ads
across its OOH inventory, spanning urban pathways, residential and
office buildings, transit hubs, airports, and other venues across
Canada.
Providing a near real-time ad scheduling workflow comprising
advanced optimization and prioritization tools, the Broadsign
platform is helping PATTISON reallocate time previously spent on
manual campaign pacing and adding daily plays to bump up the
delivery of low-pacing campaigns. Broadsign’s optimization engine
works on a play-by-play or impression level based on each
campaign’s goals, and enables PATTISON’s sales team to easily find
more available inventory, even in high sellout periods. With the
updated OOH platform, PATTISON can now easily customize campaigns
to align with client needs. Since beginning its rollout of the new
platform in early March, it has powered OOH campaigns for some of
PATTISON’s largest clients, including Holt Renfrew, Lotto Quebec,
McDonalds, and Tim Hortons.
“In evaluating our options, the Broadsign tech stack quickly
emerged as the best fit, especially for our ad-serving needs. It
lets us maximize yield and revenue potential while ensuring pDOOH
campaigns can be seamlessly executed based on client goals, with
little to no manual intervention,” shared PATTISON Director of
Digital Innovation Jessica Littlejohn. “Our digital product
offering has never been more robust than with Broadsign at its
core, and our team has more time to do what we do best – understand
and help our clients achieve their objectives.”
Echoing Littlejohn’s sentiments, PATTISON President Steve
McGregor, added, “The support the Broadsign team has provided along
the journey has been instrumental in helping us to achieve our
business goals and prepare for our next phase of growth.”
“PATTISON is an industry trailblazer with a reputation for
always being one step ahead of the curve. It was one of the first
media owners to offer full-scale programmatic DOOH and advanced
audience-based targeting options,” shared Maarten Dollevoet, Chief
Revenue Officer, Broadsign. “PATTISON’s commitment to evolving its
digital toolset to prepare for the next wave of OOH is inspiring,
and we’re excited to partner with them to help them reach their
goals.”
About BroadsignBroadsign empowers media owners,
agencies, and brands to harness the power and reach of out-of-home
to connect with audiences in ways unlike any other advertising
channel. More than 1.5 million static and digital signs along
roadways and in airports, shopping malls, retailers, health
clinics, transit systems, electric vehicle charging stations, and
more run on Broadsign, reaching audiences at multiple touchpoints
throughout the consumer journey. The Broadsign Platform helps media
owners such as Outfront, Pattison Outdoor, Global, and Intersection
streamline business operations and maximize revenue opportunities
while enabling marketers and agencies to more easily plan and
execute dynamic OOH campaigns that resonate with audiences. Brands
spanning AB InBev, Disney, FanDuel, H&M, Honda, HP, Johnson
& Johnson, KLM, Uber Eats, Sea-Doo, Samsonite, and many more
have run successful programmatic DOOH campaigns enabled by
Broadsign technology. https://broadsign.com
About PATTISON PATTISON Outdoor Advertising, a
division of The Jim Pattison Group is Canada’s largest Out-of-Home
advertising company. PATTISON Outdoor helps brands and businesses
harness the power of Out-of-Home advertising by providing the most
comprehensive range of products, markets, insights and customer
support services. With its roots reaching back to 1908, PATTISON
has been providing innovative solutions for Out-of-Home advertising
opportunities with products ranging from traditional billboards to
transit, digital, airport, residential, office, and street level
formats. PATTISON is headquartered in Toronto, Ontario with over 25
sales offices across the country, providing advertisers unmatched
reach and coverage with products available in over 200 markets
coast to coast.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/2b81673d-c17a-4bcd-a3f7-c74c93220bd7
Kiaan Sepehr
ksepehr@pattisonoutdoor.com