Indicate by check mark if the registrant
is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes
£
No
R
Indicate by check mark if the registrant
is not required to file reports pursuant to Section 13 or 15(d) of the Act. Yes
£
No
R
Indicate by check mark
whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or such shorter period that the registrant was required to file such reports), and (2) has
been subject to such filing requirements for the past 90 days. Yes
R
No
£
Indicate by check mark
whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File
required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding
12 months (or for such shorter period that the registrant was required to submit and post such files). Yes
R
No
£
Indicate by check mark
if disclosures of delinquent filers pursuant to Item 405 of Regulation S-K (Section 229.405 of this chapter) is not contained
herein, and will not be contained, to the best of the registrant’s knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.
£
Indicate by check mark
whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.
(See definition of “accelerated filer”, “large accelerated filer”, and “smaller reporting company”
in Rule 12b-2 of the Exchange Act). (check one): Large accelerated filer
£
Accelerated filer
£
Non-accelerated
filer
£
Smaller reporting company
R
Indicate by check mark
whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes
£
No
R
The aggregate market
value of the registrant’s outstanding voting and non-voting common equity held by non-affiliates computed by reference to
the closing sales price of such equity on June 28, 2013: $10,953,482
.
The number of shares
of the registrant’s common stock outstanding as of February 28, 2014: 12,559,976
Portions of the registrant’s
definitive proxy statement on Schedule 14A to be filed within 120 days of December 31, 2013 in connection with its 2014 annual
meeting of stockholders are incorporated by reference into Part III of this Annual Report on Form 10-K.
PART I
When used in this
Annual Report on Form 10-K (“Annual Report”), (i) the term “CBS” refers to Crumbs Bake Shop, Inc., (ii)
the term “Holdings” refers to Crumbs Holdings LLC, and (iii) the terms “Crumbs”, “the Company”,
“we”, “us” and “our” refer collectively to CBS, Holdings and their subsidiaries.
Forward-Looking Statements
This Annual Report
contains forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. These statements
include projections, predictions, expectations or statements as to beliefs or future events or results or refer to other matters
that are not historical facts. Forward-looking statements are subject to known and unknown risks, uncertainties and other factors
that could cause the actual results to differ materially from those contemplated by these statements. The forward-looking statements
contained in this Annual Report are based on various factors and were derived using numerous assumptions. In some cases, you can
identify these forward-looking statements by the words “anticipate”, “estimate”, “plan”, “project”,
“continuing”, “ongoing”, “target”, “aim”, “expect”, “believe”,
“intend”, “may”, “will”, “should”, “could”, or the negative of those
words and other comparable words. You should be aware that those statements reflect only Registrant’s predictions. If known
or unknown risks or uncertainties should materialize, or if underlying assumptions should prove inaccurate, actual results could
differ materially from past results and those anticipated, estimated or projected. You should bear this in mind when reading this
Annual Report and not place undue reliance on these forward-looking statements.
Factors that could
cause actual results to differ materially from historical results and/or cause forward-looking statements to be inaccurate include,
without limitation, the risks discussed in Item 1A of Part I of this Annual Report. You should consider carefully these risk factors,
as the realization of any of these risks could materially and adversely affect the Company’s business, operating results
and financial condition. You should understand that it is not possible to predict or identify all such factors. Consequently,
you should not consider such disclosures to be a complete discussion of all potential risks or uncertainties.
The forward-looking
statements are based on information available to the Company as of the date hereof, and, except to the extent required by federal
securities laws, CBS undertakes no obligation to update any forward-looking statement to reflect events or circumstances after
the date on which the statement is made or to reflect the occurrence of unanticipated events. In addition, the Company cannot
assess the impact of each factor on its business or the extent to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any forward-looking statements.
Item 1. BUSINESS.
General
CBS is
a Delaware corporation organized in October 2009 under the name 57
th
Street General Acquisition Corp. for the purpose
of acquiring one or more operating businesses or assets. Following the Transaction (as described below), in October 2011, CBS
changed its name to Crumbs Bake Shop, Inc. to more accurately reflect the nature of CBS’ business.
CBS, through
its consolidated subsidiary, Holdings, a Delaware limited liability company, engages in the business of selling a wide variety
of cupcakes, cakes, cookies and other baked goods as well as hot and cold beverages. Crumbs offers these products through its
stores, e-commerce division, catering services and wholesale distribution business.
The first Crumbs Bake
Shop was opened in 2003 on the Upper West Side of Manhattan. In 2008, with six bake shops open at that time, the founders of Crumbs
expanded ownership in their privately held company to include an outside investor and formed Holdings. At the time of the Merger
(as described in the following paragraph), Holdings had 35 stores across six states and Washington, D.C.
Transaction
On January
9, 2011, CBS, 57
th
Street Merger Sub LLC, a Delaware limited liability company and wholly-owned subsidiary of
CBS (“Merger Sub”), Holdings, the members of Holdings immediately prior to the consummation of the Merger (individually,
a “Member” or, collectively, the “Members”) and the representatives of the Members and Holdings, entered
into a Business Combination Agreement, amended on each of February 18, 2011, March 17, 2011 and April 7, 2011 (the
“Business Combination Agreement”), pursuant to which Merger Sub merged with and into Holdings with Holdings surviving
the Merger as a non-wholly owned subsidiary of CBS (the “Merger”). The entity surviving the Merger kept the Crumbs
Holdings LLC name; however, references herein to the Members of Holdings refer only to the members of Crumbs Holdings LLC immediately
prior to the consummation of the Merger and Julian R. Geiger, and therefore exclude the members of Merger Sub. The transactions
contemplated by the consummation of the Merger and Business Combination Agreement are referred to herein collectively as the “Transaction.”
Pursuant
to the Business Combination Agreement, in February 2011, CBS commenced a tender offer to purchase up to 1,803,607 shares of its
issued and outstanding common stock for $9.98 per share, subject to the conditions set forth in the Offer to Purchase, as supplemented
by the tender offer statement on Schedule TO, and the Third Amended and Restated Letter of Transmittal (which together, as
amended or supplemented from time to time, constituted the “Offer”). Upon expiration of the Offer on May 4, 2011,
CBS purchased all 1,594,584 shares of its common stock validly tendered and not withdrawn, for an aggregate purchase price of
$15.9 million.
Upon consummation
of the Merger on May 5, 2011, the Members received consideration in the form of newly issued securities and approximately $22.1
million in cash. The securities consisted of (i) 4,541,394 New Crumbs Class B Exchangeable Units (“Class B Units”)
issued by Holdings that were exchangeable for shares of CBS common stock on a one-for-one basis and (ii) 454,139.4 shares of Series
A Voting Preferred Stock (“Series A Preferred Stock”) issued by CBS, each of which entitles its holder to cast ten
votes in all matters for which the holders of common stock are entitled to vote. Of the Class B Units issued in the Transaction,
2,201,394 have been exchanged for shares of CBS common stock. Of the shares of Series A Preferred Stock issued in the Transaction,
220,139.4 shares have been surrendered and cancelled in connection with the exchange of Class B Units. In addition, Holdings,
as the entity surviving the Merger, received, as a capital contribution from CBS, the sum of $13.7 million (not including refunds
receivable after the closing of the Merger) after giving effect to the retention of $0.1 million by CBS for future public company
expenses and the payment of $0.1 million for CBS’ then outstanding franchise taxes.
Stores
Crumbs’
sells its products primarily through its company-operated stores and on-line at www.crumbs.com. We currently operate 65 stores
in New York, New Jersey, California, Illinois, Washington, D.C., Connecticut, Massachusetts, Delaware, Pennsylvania, Rhode Island,
New Hampshire, Maryland and Virginia. Information about our store locations as of December 31, 2013 can be found in Item 2 of
Part I of this Annual Report.
Store Operations
Store Design and Environment
Our street and full-size
mall stores range from approximately 340 to 1,550 square feet with an average store square footage of approximately 980 square
feet. Crumbs’ mall kiosk locations have an average size of approximately 180 square feet.
Merchandise Assortment
Crumbs offers a wide
variety of high-quality baked goods. Crumbs serves an extensive assortment of cupcake varieties which are offered in four sizes:
“Taste Size,” which are bite sized cupcakes measuring about one inch; “Classic Size,” which are the size
of traditional cupcakes; “Signature Size,” which are six ounces and close to four inches in height; and “Colossal
Size,” which serve between six and eight people.
While cupcakes comprise
a majority of Crumbs’ sales mix, Crumbs also offers other baked goods, including cakes, cookies, pastries, scones, croissants,
brownies, push-pops and muffins. Crumbs also offers beverages such as drip coffees, espresso-based drinks, whole-leaf teas and
hot chocolate, as well as a variety of cold drinks.
Newness and Freshness of Our Product Assortment
When it comes to newness
and innovation in baked goods, Crumbs has been a leader for the past ten years. We believe that we continue to occupy that position
in cupcakes, but need to extend our creativity to other areas of baked goods. We also believe that it is incumbent upon us to
continue to inject new and innovative products into the marketplace. We must continue to give customers new reasons to come into
our stores. As an example, in August of 2013 we entered into a licensing arrangement with The Girl Scouts of America, melding
the Girl Scout cookie brand and product experience with our own unique cupcakes.
Store Management
Crumbs views its management
team as the foundation of the Company’s performance and an important element of its long-term growth. Crumbs seeks highly
motivated individuals with management and industry experience. The Company supports its store operations with a combination of
store managers, district managers and a director of store operations who, in conjunction with its human resources team, are responsible
for hiring and training.
Maintaining the Crumbs
corporate culture and values are essential. Crumbs believes this concept is important in order to develop and maintain its brand.
Crumbs believes that employees
are a key to its long-term viability and that its culture fosters personal interaction,
mutual respect, trust, empowerment, enthusiasm and commitment.
Training
All Crumbs store employees,
both those in management positions and full and part time positions, begin with a training program. Training objectives include
conveying and teaching general procedures regarding all aspects of store operations.
Store Closings
Closing
of unprofitable stores at a reasonable cost is a key short-term initiative of the Company. During the three months
ended December 31, 2013, we closed nine stores in varied geographic areas. Thus far in 2014 we have closed an additional five
underperforming stores, with additional closures expected in the future.
Marketing and Promotion
Crumbs’ marketing
efforts combine in-store efforts with newspaper and radio advertising geared toward building brand recognition and brand differentiation.
Crumbs believes that it is the leader in the gourmet cupcake market, and attempts to reinforce on a consistent basis that it should
be a destination store of choice for especially creative and delicious cupcakes.
Other Operations
Crumbs sells its products
nationwide through its e-commerce division at
www.crumbs.com
. The Crumbs website creates brand recognition, even in markets
where Crumbs does not have a physical presence. The Crumbs website offers a large variety of cupcakes in two sizes, its Signature
Size and Taste Size. Crumbs’ cupcakes are frozen, placed in attractive, specially designed packaging and shipped in insulated
containers with dry ice. Crumbs ships anywhere in the 48 contiguous states, and sees an opportunity to capitalize on demand for
its product offerings by expanding its store presence.
Weather
Crumbs’ business
is impacted by weather. Extreme hot, cold and wet weather have in the past caused, and may in the future cause, decreased sales
in the affected stores, especially street locations, and could impact the daily delivery of baked goods.
Seasonality
Although management
believes that Crumbs’ business is not seasonal, sales do peak throughout the year on certain holidays/events such as Valentine’s
Day, Easter, Mother’s Day, Halloween, Thanksgiving, Christmas and Hanukkah (particularly in the mall locations).
Supply Chain Management
Crumbs’ baked
goods are supplied daily from local bakers on a regional basis to its stores. Crumbs believes that this contract manufacturing
model has allowed it to have smaller store sizes and lower build out costs compared with its competitors. Crumbs believes that
its fresh baked goods facility system and supply chain function provide a competitive advantage. Crumbs has built a data warehouse
and centralized automated allocation system to streamline its supply chain management and assist with placing adequate orders
with the bakers.
As of December 31,
2013, Crumbs had agreements with
local bakers in five different regions. By entering into production agreements with bakery
suppliers in each region, Crumbs can better manage the consistent quality of its baked goods in each of its stores in those regions.
Competition
The industry in which
Crumbs conducts its business is intensely competitive. Crumbs’ stores compete with well-established national, regional and
locally-owned traditional bakeries, cupcake specific bakeries, cafés and other companies providing baked goods and coffee.
Additionally, Crumbs competes with certain quick-service restaurants, delicatessens, specialty food stores, take-out food service
companies, supermarkets and convenience stores. The principal factors on which Crumbs competes are taste, quality, price of products
offered, customer service, atmosphere, location, convenience and overall customer experience. Crumbs also competes for retail
space in desirable locations.
Many competitors or potential competitors have substantially greater
financial and other resources, which may allow them to react more quickly to changes in pricing, marketing and other changing
tastes of consumers. Crumbs will continue to encounter additional competitors. See the risk factor entitled, “
Our
success depends on our ability to compete with cupcake-specific bakeries, traditional bakeries and other food service businesses
”
that is contained in Item 1A of Part I of this Annual Report under the heading, “
Risks Related to Our Business and Industry
.”
Business Philosophy and Growth Strategy
Crumbs’ management
attempts to create a strong emotional connection with its customers. We believe that this connection will support Crumbs becoming
an increasingly recognized and respected brand.
Brand
Crumbs believes that
its brand stands for quality, innovation and service. While serving a wide variety of baked goods, Crumbs’ signature product
is the cupcake. Crumbs operates in a competitive market but it believes that its cupcake assortment is broader, more diversified
and better tasting than those offered by its current competitors.
Expansion Strategy
Crumbs intends to expand
through licensing our brand to licensees who manufacture and distribute complementary products, by changing our business model
to a store franchising model from the current company-operated model, and by seeking to achieve positive same store sales in its
existing stores. Crumbs has used market research to stay in touch with the desires and needs of its customers, and to offer its
customers newness, change and innovation in its product assortments.
Licensing
Licensing is central
to our strategy for the future and is off to a positibe start, exceeding our initial projections. Through our licensing consultants,
we have seen significant interest on the part of retailers to participate in programs that are product extensions for Crumbs,
and have the potential for revenue development in classifications that will complement what we currently sell in our own stores
without significant adverse sales impact on company-operated stores. We anticipate that these programs will add not only increased
revenue, but also visibility, further enhancing the Crumbs brand.
To date we have publicly
announced two signed agreements: White Coffee for coffee beans, ground coffee and single serve cups; and Pelican Bay for bake
mixes, hot chocolate mixes and related novelty gift items.
Franchising
We are developing strategies
and actively working to become a registered franchisor. Our expectation is to be registered to sell Crumbs franchises domestically
before September 30, 2014. This program will not be limited to new locations. We will also actively consider converting a significant
number of existing operating Crumbs stores from a company-run business model to a franchise model. It is our expectation that
moving the daily operation of our stores to a franchisee owner/operator, will alleviate challenges we have historically experienced
in delivering consistent customer experience in our stores. Management believes a franchise operator will have a vested interest
in reaching the high standards we expect for our customers’ store experience and in efficiently controlling payroll and
cost of goods sold.
We are also evaluating
an international franchising model, through which we can open Crumbs stores and capitalize on markets that we believe are well
targeted for development. Although we are only in the earliest stages of this initiative, it is likely that the first country
outside of the United States in which we will franchise stores will be Canada.
Intellectual Property
Crumbs’ brand,
intellectual property and its confidential and proprietary information are very important to its business and competitive position.
Crumbs protects these assets through a combination of trademark, trade secret and unfair competition and contract laws.
Crumbs’ U.S.
Trademark registrations include: (i) CRUMBS BAKE SHOP (and design) classified as “retail bakery shops; take-out bakery
services;” (ii) CRUMBS BAKE SHOP (and design) classified as “bakery products;” (iii) SERVING SMILES DAILY classified
as “retail bakery shops;” (iv) MADE BY HAND, BAKED WITH LOVE classified as “retail bakery shops;” and
(v) CRUMBS BAKE SHOP (and design) classified as “retail bakery shops; take-out bakery services.” Crumbs also
has registrations for the trademarks: (i) CRUMBS BAKE SHOP (and design) in Canada, (ii) CRUMBS BAKE SHOP (and design) in the European
Community, (iii) CRUMBS GLUTEN FREE on the International Register for China, Colombia, India, Japan, Republic of Korea, and Mexico,
(iv) CRUMBS BAKE SHOP on the International Register for China, Colombia, India, Japan, Republic of Korea, and Mexico, and (v)
CRUMBS on the International Register for China, Colombia, India, Japan, Republic of Korea, and Mexico.
There are pending U.S.
applications – each of which have been approved, published, and will be assigned a registration number imminently –
for: (i) CRUMBS BAKE SHOP for “bakery products,” “retail bakery shops,” and “take-out restaurant
services featuring bakery products;” (ii) CRUMBS for “bakery products,” “retail bakery shops,” and
“take-out restaurant services featuring bakery products;” and (iii) CRUMBS GLUTEN FREE for “gluten free bakery
products,” “retail bakery shops featuring gluten free bakery products,” and “take-out restaurant services
featuring gluten free bakery products.” Crumbs also has pending applications for the trademarks: (i) CRUMBS GLUTEN FREE
in Canada, (ii) CRUMBS in Canada, (iii) CRUMBS BAKE SHOP in Canada, (iv) CRUMBS BAKE SHOP in Panama, (v) CRUMBS GLUTEN FREE in
Panama, (vi) CRUMBS GLUTEN FREE in Argentina (two applications, each covering distinct goods/services), (vii) CRUMBS BAKE SHOP
in Argentina (two applications, each covering distinct goods/services), (viii) CRUMBS GLUTEN FREE in Chile, (ix) CRUMBS BAKE SHOP
in Chile, (x) CRUMBS on the International Register for the European Community, (xi) CRUMBS BAKE SHOP on the International Register
for the European Community, and (xii) CRUMBS GLUTEN FREE on the International Register for the European Community. Depending
on the jurisdiction, trademarks and service marks generally are valid as long as they are used and/or registered.
Crumbs also has registered a number of domain
names, including
www.crumbs.com
,
www.crumbsbakeshop.com
,
www.crumbs.jp
,
www.crumbsbakeshop.eu
,
www.crumbsbakeshop.ca
,
www.crumbsbakeshop.co.uk
,
www.crumbsgf.com
,
www.crumbsglutenfree.com
,
www.glutenfreecupcakes.com
,
www.crumbconfectionary.com
,
www.crumbconfectionery.com
,
www.crumbsconfection.com
,
www.crumbsconfectionary.com
,
www.crumbsconfectioner.com
,
www.crumbsconfectioners.com
,
www.crumbsconfectionery.com
,
www.crumbshakes.com
,
www.crumbsshake.com
, and
www.crumbsshakes.com
, Information on Crumbs’ websites is not incorporated
herein by reference.
Government Regulation
Crumbs’ stores
are subject to regulation by governmental agencies and to licensing and regulation by state and local health, sanitation, building,
zoning, safety, fire and other departments relating to the development and operation of restaurants. These regulations include
matters relating to environmental, building, construction and zoning requirements and the preparation and sale of food and beverages.
Crumbs’ facilities are licensed and subject to regulation under state and local fire, health and safety codes. Compliance
with applicable environmental regulations is not believed to have a material effect on capital expenditures, financial condition,
results of operations or Crumbs’ competitive position.
Crumbs’ operations
are also subject to federal and state laws governing such matters as wages, working conditions, citizenship requirements and overtime.
Some states and municipalities have established minimum wage requirements higher than the current federal level. Crumbs is subject
to, and required to comply with, the Americans With Disability Act of 1990, which, among other things, prohibits discrimination
on the basis of disability in public accommodations and employment.
In recent years, there
has been an increased legislative, regulatory and consumer focus at the federal, state and municipal levels on the food industry,
including nutrition and advertising practices. For example, several states and individual municipalities, including New York City,
have adopted regulations requiring that certain restaurants include caloric or other nutritional information on their menu boards
and on printed menus, which must be plainly visible to consumers at the point of ordering; likewise, there have been several similar
proposals on the national level.
Employees
As of December 31,
2013, Crumbs had approximately 165 full-time employees (who average at least 30 hours per week). Of these full-time employees,
approximately 45 were employed in general or administrative functions, principally in Crumbs’ main offices (which includes
Crumbs’ New York and Maryland offices) and approximately 120 were employed in its stores. As of December 31, 2013,
Crumbs also had approximately 655 part-time hourly employees in its stores. Crumbs employees at its Newark location are
subject to a collective bargaining agreement with Local 1102 RWDSU UFCW. Crumbs considers all its employee relations to be good.
Crumbs places a priority on staffing its stores with skilled employees and has developed a program to train its employees to provide
high quality service in its stores.
Available Information
CBS maintains an Internet
website at
http://www.crumbs.com
on which it makes available, free of charge, its Annual Report, Quarterly Reports on Form
10-Q, Current Reports on Form 8-K, and all amendments to the foregoing as soon as reasonably practicable after these reports are
electronically filed with, or furnished to, the Securities and Exchange Commission (the “SEC”).
Item 1A. RISK FACTORS.
You should carefully
consider the risks described below together with the other information set forth in this report, which could materially affect
our business, financial condition and future results. The risks described below are not the only risks facing the Company. Risks
and uncertainties not currently known to us or that we currently deem to be immaterial also may materially adversely affect our
business, financial condition and operating results.
Risks Related to Our Business and Industry
The
report issued by our independent registered public accounting firm with respect to our financial statements for the year ended
December 31, 2013 includes an explanatory paragraph with respect to our ability to continue as a
going
concern,
which may adversely affect the prices for CBS’ securities and our ability
to raise capital.
In
their report dated March 31, 2014, which is included in this Annual Report, our independent registered public accounting firm
expressed substantial doubt about our ability to continue as a
going
concern.
We
have a history of incurring losses and negative cash flows from operations, have an accumulated
deficit as of December 31, 2013, and will require additional financing to fund future operations. The financial statements included
in this Annual Report do not include any adjustments that might result from the uncertainty about our ability to continue in business.
Our ability to continue as a
going
concern
is
subject to our ability to obtain necessary funding from outside sources, which may include obtaining additional funding from the
sale of our securities. The risk that we may not continue as a going concern may cause investors to lose confidence in the Company,
which may have a material and adverse effect on the market prices of CBS’ securities. In addition, this risk may prevent
us from obtaining necessary financing on favorable terms or in amounts and/or at times that we deem necessary, which could require
us to cease or significantly curtail our operations and could cause investors to lose their entire investments.
We need additional capital to fund
future cash flow requirements, and we may not be able to obtain such funds on acceptable terms. Raising additional funds by issuing
securities or through lending or licensing arrangements may cause dilution to CBS’ existing security holders, restrict our
operations or require us to relinquish proprietary rights.
We need to raise additional
funds to finance our future operations. Our ability to raise additional funds is primarily based on two sources: (i) the sale
of equity and/or debt securities by CBS; and (ii) our entry into a strategic arrangement with one or more third parties. Both
sources are subject to various limitations and may require the consent of the holders of CBS’ senior debt instruments. In
addition, our ability to obtain capital will be subject to a number of factors that are beyond our control, including market conditions,
our operating performance and investor sentiment. As such, no assurance can be given that we will be successful in securing capital
on desirable terms or in the amounts and/or at the times needed. If we are unable to secure capital in the amount necessary to
fund our future cash flow requirements, then our operations will likely consume our capital resources and liquidity, our ability
to successfully implement our cost-savings and other business strategies could be materially limited, and we could default under
certain of our contractual obligations, including, without limitation, our payment obligations under the senior unsecured convertible
promissory notes issued by CBS and the senior secured convertible promissory notes issued by CBS and Holdings. If CBS issues additional
equity securities, then its stockholders’ ownership will be diluted and the securities that are issued may have rights,
preferences or privileges that are senior to those of CBS’ common stock.
If we pursue debt
financing, then we may be required to pay interest costs, which could materially impact our future cash flow and liquidity demands.
Moreover, any future debt financing may involve covenants that restrict our operations, including limitations on our ability to
incur liens or additional debt, pay dividends, make certain investments and/or engage in certain merger, consolidation or asset
sale transactions, among other restrictions. If we raise additional funds through licensing or similar arrangements, it may be
necessary to relinquish potentially valuable rights to our products or intellectual property or grant licenses on terms that are
not favorable to us. Any of these factors could have a material adverse effect on the market prices for CBS’ securities.
We have a limited operating history
and may be unable to achieve or maintain profitability.
The first
Crumbs Bake Shop store was opened in 2003. As of December 31, 2013, we were operating 70 stores, 22 of which had been open for
less than one year. Accordingly, there is limited information with which to evaluate our business and prospects. As a result,
forecasts of our future revenue, expenses and operating results will not be as accurate as they would be if we had a longer history
of operations, particularly in the mall-based stores. In addition, we have recorded substantial operating losses and negative
cash flow from operations for each of the fiscal years ended December 31, 2013 and 2012. As of December 31, 2013, we had an accumulated
deficit of approximately $25.0 Million. Management expects that we will also incur operating losses and negative cash flow from
operations for the year ending December 31, 2014. Our actual cash flow will be subject to various factors, such as market acceptance
of our existing products and any new products that we develop, marketing and sales costs, our ability to control operating expenses,
the extent to which we are able to successfully implement our growth and business strategies, the extent to which we are able
and elect to pay interest due under our senior secured and unsecured convertible promissory notes in shares of common stock rather
than in cash, and the extent to which holders of those notes convert them into shares of common stock. None of these factors are
within our control or can be predicted with any certainty. The failure to generate sufficient cash flow to fund our forecasted
expenditures would require us to reduce our cash burn rate, which would in turn impede our ability to achieve our business objectives.
If we are unable to generate sufficient cash flow or obtain additional capital, then we may be unable to continue our operations,
develop or enhance our products, take advantage of future opportunities or respond to competitive pressures.
CBS and Holdings have a substantial
amount of senior indebtedness. The inability to repay such indebtedness would have a material adverse effect on our financial
condition and ability to continue as a going concern.
As of the date of this
report, CBS and Holdings had approximately $3.5 million of principal owing under senior secured indebtedness, evidenced by a convertible
Tranche I Note (the “Tranche I Note”) issued under a Senior Secured Loan and Security Agreement (the “Loan Agreement”)
by and among Holdings, CBS and Fischer Enterprises, L.L.C. (the “Secured Lender”), and CBS had approximately $9.7
million of principal and interest owning under its senior unsecured indebtedness, evidenced by Senior Convertible Notes (the “Unsecured
Notes” and, together with the Tranche I Note, the “Senior Notes”). The Tranche I Note is senior in right of
payment to almost all other indebtedness of Crumbs, including the Unsecured Notes, and the Unsecured Notes are senior in right
of payment to almost all other indebtedness of Crumbs other than the Tranche I Note. This means that CBS and/or Holdings must
make payments under the Senior Notes when due before we can satisfy our other indebtedness. CBS’ and Holdings’ obligations
under the Tranche I Note are secured by substantially all of our assets used in continuing operations. If we do not have sufficient
capital to pay interest and/or repay principal under the Senior Notes as and when they become due, then CBS and/or Holdings would
be in default under the Senior Notes, which would have a material adverse effect on our business, our ability to raise capital
in the future and our ability to continue as a going concern. In addition, the terms of the Senior Notes contain various affirmative
and negative covenants which could restrict the manner in which we conduct business. If CBS and/or Holdings were to default in
any of such covenants or otherwise default under the Senior Notes, then the lenders could, among other things, accelerate the
maturity dates of the indebtedness and, in the case of the Tranche I Note, exercise its rights to, among other things, foreclose
on our assets. Our outstanding indebtedness could exacerbate or even cause any of the other risks discussed below to be realized.
Subject to certain
closing conditions, CBS and Holdings contemplate issuing $1.5 million in additional senior secured indebtedness to the Secured
Lender under the Loan Agreement on April 1, 2014, which will be evidenced by a convertible Tranche II Note (together with the
Tranche I Note, the “Tranche Notes”) having substantially the same terms as the Tranche I Note.
In addition, the Unsecured
Notes permit their holders to accelerate CBS’ repayment obligations if there is a change in control (as defined in the Unsecured
Notes) of CBS at any time before the maturity dates of the Unsecured Notes. Further, if a change in control occurs on or before
the third anniversary of an Unsecured Note’s issuance date, CBS would be obligated to pay a cash premium on the unpaid principal
balance to the holder of that Unsecured Note equal to 15.0% if the change in control occurs on or before the first anniversary
of the issuance date, 10.0% if the change in control occurs between the first and second anniversaries of the issuance date, and
5.0% if the change in control occurs between the second and third anniversaries of the issuance date. These provisions could delay
or make more difficult certain types of transactions involving a change of control of CBS or its management and could adversely
affect the market price of CBS’ securities.
Our business could be materially and
adversely affected if we are unable to achieve our growth strategy.
Any inability
to achieve our growth strategy could materially and adversely affect our business, financial condition, operating results or cash
flows. Our ability to expand our brand successfully will depend on a number of factors, some of which are beyond our control.
We may also, from time to time, choose to alter those plans driving our growth strategies based on any one or more of the following
factors:
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ability
to achieve positive same store sales;
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identification
and availability of licensing opportunities;
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development
and execution of a franchise model;
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receipt
of all governmental approvals and permits;
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recruitment
of qualified personnel;
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availability
of adequate suppliers of products that meet our quality standards;
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inclement
weather, natural disasters and other calamities;
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competition
in new and existing markets; and
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general
economic conditions.
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The geographic concentration of
our stores primarily in the Northeast region of the United States subjects us to an increased risk of loss of revenue from events
beyond our control or conditions affecting that region.
As of December 31,
2013, we operated 63 of our 70 stores in the Northeast, of which 18 are located in Manhattan, New York. As a result, we are particularly
susceptible to adverse trends, severe weather, competition and economic conditions in that area. In addition, given our geographic
concentration, negative publicity regarding any of our stores could have a material adverse effect on our business and operations,
as could other regional factors impacting the local economies in a market.
Security holders should not rely on
our historical average store sales because they may not be indicative of future results.
Our average
store sales may not continue at the levels achieved over the last several years. A number of factors have historically affected,
and may affect in the future, our average store sales, including:
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introduction
of new menu items;
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initial
sales performance by new stores and the impact of cannibalization;
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our
ability to execute our business strategy effectively; and
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general
regional and national economic conditions.
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Changes in our average
store sales or our inability to increase our average unit sales could cause our operating results to vary adversely from expectations,
which could adversely affect our results of operations. Changes in our average sales results may not meet the expectations of
investment analysts or investors, which could cause the market price of CBS’ securities to decline.
Our revenue and growth could be adversely
affected if same store sales are less than expected.
The aggregate
results of operations of our stores have fluctuated in the past and we may not be able to grow or even maintain same store sales
in any future period. A variety of factors affect same store sales, including, among others, consumer trends, competition, current
economic conditions, pricing, inflation, changes in our product mix and the success of marketing programs. These factors may cause
our same store sales results in the future to differ materially from previous periods and our expectations. If this were to happen,
our results of operations and growth could be adversely affected, which could result in a decline in the market prices of CBS’
securities.
Our success depends upon the continued
retention of key personnel.
We believe that our
future success is dependent to a significant extent on the efforts and abilities of our senior management team. All members of
management are currently employed on an ‘‘at-will’’ basis and may resign from employment at any time.
Our inability to retain employees who are key to our success could adversely affect our future performance.
We may not be able to adequately
protect our intellectual property, which could harm the value of our brand and adversely affect our business.
Our intellectual
property is material to the conduct of our business. Our ability to implement our business plan successfully depends in part on
our ability to build greater brand recognition using our trademarks, service marks and other intellectual property, including
our name and logos. Crumbs has made a practice of filing for registration of its core trademarks in the United States and Canada.
Crumbs also has registered certain marks in the European Community and Japan; however, if Holdings’ efforts to protect its
intellectual property are inadequate, or if a third party misappropriates or infringes on such intellectual property, then the
value of our brand may be harmed, which could have a material adverse effect on our business. Although we have not encountered
claims against us from prior users of intellectual property relating to our bake shop operations in areas where we operate or
intend to conduct operations, there can be no assurances that we will not encounter such claims in the future. Additionally, although
we monitor third party uses of our brand, infringing uses could occur, which could dilute the distinctive nature of the Crumbs
brand. Any claims against us, or unresolved use by third parties, could harm our image, brand or competitive position or cause
us to incur significant costs.
We are subject to risks associated
with long-term non-cancelable leases and with respect to the leased real property.
Holdings’ leases
executed prior to 2012 generally had initial terms between 10 and 15 years. Holdings generally cannot cancel those leases so if
an existing store is not profitable and Holdings decides to close a particular store, it may nonetheless be committed to perform
its obligations under the applicable lease including, among other things, payment of the base rent for the remainder of the lease
term. In certain instances, there may be change in control provisions in the leases which put Holdings at a competitive disadvantage
when negotiating extensions or which require Holdings to obtain landlord consent for certain transactions. Holdings’ leases
generally require it to pay a proportionate share of the cost of insurance, taxes, maintenance and utilities. In addition, as
each of Holdings’ leases expires, it may fail to negotiate renewals, either on commercially acceptable terms or at all,
which could cause Holdings to close stores in desirable locations. Finally, locations that we believed were desirable at the time
Holdings entered into a lease may have become unattractive over time as demographic patterns and other consumer shopping changes
occur, and the risks regarding lease terminations discussed above may limit Holdings’ ability to relocate or close those
locations.
If
we were to default
on one or more of our operating leases, then the applicable
lessors could terminate the affected
leases
and we could
lose possession of the affected real estate.
We
lease all of the real estate on which our retail stores are located. If we were to
default
on any one or more of these
leases,
the applicable lessors
could terminate the affected leases and we could lose possession of the affected real estate and any improvements thereon. This
may have a significant adverse effect on our business, financial condition and results of operations as we would then be unable
to operate all or portions of the affected retail stores. In addition, such defaults could also constitute an event of default
under the Senior Notes, which would permit the lenders to, among other things, accelerate the maturity dates of that indebtedness
and, in the case of the Tranche I Note, exercise its rights to, among other things, foreclose on our assets. As of March 28, 2014,
we owed unpaid rent of approximately $1.2 million related to 23 leased properties.
Our business is affected by changes
in consumer preferences and discretionary spending.
Our success depends,
in part, upon the popularity of our products and our ability to develop new menu items that appeal to consumers. Shifts in consumer
preferences away from our stores or our menu items, our inability to develop new menu items that appeal to consumers, or changes
in our menu that eliminate items popular with some consumers could harm our business. Also, our success depends to a significant
extent on discretionary consumer spending, which is influenced by general economic conditions and the availability of discretionary
income. Accordingly, we may experience declines in sales during economic downturns or during periods of uncertainty. Any material
decline in the amount of discretionary spending could have a material adverse effect on our sales, results of operations, business
and financial condition.
Our success depends on our ability
to compete with cupcake-specific bakeries, traditional bakeries and other food service businesses.
The retail consumable
foods industry is intensely competitive and we compete with many well-established traditional bakeries, cupcake-specific bakeries
and other companies providing baked goods and coffee, on the basis of taste, quality and price of products offered, customer service,
atmosphere, location, convenience and overall customer experience. We also compete with quick-services restaurants, delicatessens,
cafés, take-out food service companies, supermarkets and convenience stores that offer the same types of baked goods. Aggressive
discounts by our competitors or the entrance of new competitors into our markets could reduce our sales and profit margins.
Many of our competitors
or potential competitors have substantially greater financial and other resources than us, which may allow them to compete more
effectively than us with respect to some or all of the factors set forth in the preceding paragraph. As our competitors expand
their operations, we expect competition to intensify. In addition, other new or established companies may develop baked goods
stores that operate with concepts similar to ours, including the sale of gourmet cupcakes. Competition also could cause us to
modify or evolve our products, designs or strategies. If we do so, we cannot guarantee that we will be successful in implementing
the changes or that our profitability will not be negatively impacted by them.
We also compete with
other employers in our markets for hourly workers and may be subject to higher labor costs.
Finally, we compete
with all retail establishments in our markets for desirable store locations.
If we are unable
to successfully compete in our markets, then we may be unable to sustain or increase our revenues and profitability.
We are dependent upon a small number
of independent commercial bakeries for a significant amount of our menu items. The loss of a supplier, other disruptions to our
supply chain, and/or our inability to predict demand could adversely affect our operating results.
We currently rely
on, and have agreements with, five independent commercial bakeries for the manufacture and daily delivery of our baked goods products
in the New York, Los Angeles, Chicago, Boston and Baltimore area markets. Accordingly, we are particularly susceptible to risks
related to these suppliers, including their continued ability to maintain sufficient production of baked goods, to produce baked
goods that meet our quality standards, and the risk of delivery disruptions that could arise due to a number of factors including
adverse weather, traffic conditions and mechanical issues related to their delivery trucks. Our dependence on frequent deliveries
to our stores by regional distributors could cause shortages, supply interruptions and/or the need to quickly seek alternative
suppliers at higher prices, all of which could adversely impact our operations. Additionally, because none of our stores bake
the baked goods they sell, each of our stores is required to estimate and order sufficient inventory daily. If stores are unable
to predict the demand accurately, then our profitability and operating results may be adversely affected. There are many factors
which could cause shortages or interruptions in the supply of our products, including weather, unanticipated demand, labor, production
or distribution problems, quality issues and cost, and the financial health of our suppliers, most of which are beyond our control,
and which could have an adverse effect on our business and results of operations.
Our business could be adversely affected
by increased labor costs or labor shortages.
Labor is a primary
component in the cost of operating our business. We devote significant resources to recruiting and training our managers and hourly
employees. Increased labor costs due to competition, increased minimum wage or employee benefits costs or otherwise, would adversely
impact our operating expenses. In addition, our success depends on our ability to attract, motivate and retain qualified employees,
including store managers and staff, to keep pace with our growth strategy. If we are unable to attract, motivate and retain qualified
employees, then our results of operations may be adversely affected.
Fluctuations in various food and supply
costs, including dairy, could adversely affect our operating results.
Supplies and prices
of the various products that are used to prepare our baked goods (including flour, milk, sugar and eggs) or coffee can be affected
by a variety of factors, such as weather, seasonal fluctuations, demand, politics and economics in the producing countries, and
such prices may fluctuate. An increase in pricing of any ingredient that is used in our baked goods could result in an increase
in costs from our suppliers, and we may not be able to increase prices to cover increased costs which would have an adverse effect
on our operating results and profitability.
We could become a party to litigation
that could adversely affect us by distracting management, increasing our expenses or subjecting us to material money damages and
other remedies.
We may be subject
to the filing of complaints or lawsuits against us alleging that we are responsible for some illness or injury suffered at our
stores or after consuming our products, or alleging problems with quality or other concerns regarding our products or operations.
We are also subject to a variety of other claims arising in the ordinary course of our business, including personal injury claims,
contract claims and claims alleging violations of federal and state law regarding workplace and employment matters, discrimination
and similar matters, and we could become subject to class action or other lawsuits related to these or different matters in the
future. Claims may be expensive to defend and may divert time and money away from our operations and hurt its performance. A judgment
in excess of our insurance coverage or our insurance carriers’ decision to deny or limit insurance coverage for any claims
could materially and adversely affect our financial condition or results of operations. Any adverse publicity resulting from these
allegations may also materially and adversely affect our reputation or prospects, which in turn could adversely affect our results
of operations and profitability.
If we fail to comply with governmental
laws or regulations or if these laws or regulations change, then our business could suffer.
In connection with
the operation of our business, we are subject to extensive federal, state, local and foreign laws and regulations, including those
related to:
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building
construction and zoning requirements;
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nutritional
content labeling and disclosure requirements;
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management
and protection of the personal data of our employees and customers;
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licensing
and regulation of our stores under federal, state and local laws relating to, among other
things, business, health, fire and safety codes.
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Various federal and
state labor laws govern our operations and our relationship with our employees, including minimum wage, overtime, and accommodation
and working conditions, benefits, citizenship requirements, insurance matters, workers’ compensation, disability laws such
as the Federal Americans with Disabilities Act, child labor laws and anti-discrimination laws.
These labor laws
are complex and vary from location to location, which complicates monitoring and compliance. As a result, regulatory risks are
inherent in our operations. We may experience material difficulties or failures with respect to compliance with these labor laws
in the future. Our failure to comply with these labor laws could result in required renovations to our facilities, litigation,
fines, penalties, judgments or other sanctions including the temporary suspension of the operation of our stores or a delay in
construction or opening of stores, any of which could adversely affect our business, operations and reputation.
In recent years,
there has been an increased legislative, regulatory and consumer focus at the federal, state and municipal levels on the food
industry, including nutrition and advertising practices. For example, several states and individual municipalities, including
New York City and the State of California, have adopted regulations requiring that certain restaurants include caloric or other
nutritional information on their menu boards and on printed menus, which must be plainly visible to consumers at the point of
ordering. Likewise, there have been several similar proposals on the national level. As a result, we may in the future become
subject to other regulations in the area of nutrition disclosure or advertising, such as requirements to provide information about
the nutritional content of our food, which could increase our expenses or slow customer flow.
The continuing challenging economic
conditions could adversely affect our business and financial results and have a material adverse effect on our liquidity and capital
resources.
Challenging economic
conditions could adversely affect our business and financial results. Our customers may make fewer discretionary purchases as
a result of job losses, foreclosures, bankruptcies, reduced access to credit and falling home prices. Because a key point in our
business strategy is maintaining our transaction count and margin growth, any significant decrease in customer traffic or average
profit per transaction will negatively impact our financial performance as reduced revenue creates downward pressure on margins.
Financial difficulties experienced by our suppliers could result in product delays or shortages. Additionally, it is unknown when
the broader national economy will fully recover. An economy that fails to improve or that further deteriorates could have a material
adverse effect on our liquidity and capital resources, including our ability to raise additional capital if needed, or the ability
of financial institutions to honor draws on our standby letters of credit, and could otherwise negatively impact our business
and financial results.
We may incur costs resulting from
security risks that we face in connection with our electronic processing and transmission of confidential customer information.
We use commercially
available software and other technologies to provide security for processing and transmission of customer debit and credit card
data. Our systems could be compromised in the future, which could result in the misappropriation of customer information or the
disruption of systems. These consequences could have a material adverse effect on our reputation and business or subject us to
additional liabilities.
Our industry is affected by litigation
and publicity concerning food quality, health and other issues, which can cause customers to avoid our products and result in
liabilities.
Food service businesses,
such as bakeries, can be adversely affected by litigation and complaints from customers or government authorities resulting from
food quality, illness, injury or other health concerns or operating issues stemming from one store or a limited number of stores.
Adverse publicity about these allegations may negatively affect us, regardless of whether the allegations are true, by discouraging
customers from buying our products. We could also incur significant litigation costs or liabilities in connection with a lawsuit
or claim against us.
The Members will receive payments
for certain tax benefits that CBS may claim arising in connection with the Merger and related transactions, and the amounts that
CBS may be required to pay could be significant.
In connection with
the Merger, CBS entered into a Tax Receivable Agreement with the Members that provides for the payment by CBS to the Members of
up to 75% of the benefits, if any, that CBS is deemed to realize as a result of (i) the payment of the Merger consideration other
than the Class B Units, (ii) the exchange of Class B Units for shares of common stock, and (iii) certain other tax benefits in
connection with the Merger and related transactions, including tax benefits attributable to payments under the Tax Receivable
Agreement.
It is possible that
the payments that CBS may be required to pay under the Tax Receivable Agreement will be substantial. It is possible that future
transactions or events could increase or decrease the actual tax benefits realized and the corresponding Tax Receivable Agreement
payments. There may be a material negative effect on CBS’ liquidity if, as a result of timing discrepancies or otherwise,
the payments under the Tax Receivable Agreement exceed the actual benefits CBS realizes in respect of the tax attributes subject
to the Tax Receivable Agreement. The payments under the Tax Receivable Agreement are not conditioned upon continued ownership
of CBS’ securities by the Members.
In certain cases, payments under
the Tax Receivable Agreement to the Members of Holdings may be accelerated and/or significantly exceed the actual benefits that
CBS realizes in respect of the tax attributes subject to the Tax Receivable Agreement.
The Tax Receivable
Agreement provides that upon certain mergers, asset sales, other forms of business combinations or other changes of control, or
if at any time CBS elects an early termination of the Tax Receivable Agreement, CBS’ (or its successor’s) obligations
would be based on certain assumptions, including that CBS would have sufficient taxable income to fully utilize the potential
tax benefits arising from the Merger and related transactions (including as a result of entering into the Tax Receivable Agreement).
As a result, (i) CBS could be required to make payments under the Tax Receivable Agreement that are greater than or less than
the specified percentage of the actual benefits it realizes in respect of the tax attributes subject to the Tax Receivable Agreement
and (ii) if CBS elects to terminate the Tax Receivable Agreement early, it would be required to make an immediate payment equal
to the present value of the anticipated future tax benefits, which upfront payment may be made years in advance of the actual
realization of such future benefits. In these situations, CBS’ obligations under the Tax Receivable Agreement could have
a substantial negative impact on its liquidity. There can be no assurance that CBS will be able to finance its obligations under
the Tax Receivable Agreement. Payments under the Tax Receivable Agreement will be based on the tax reporting positions determined
by CBS. Although CBS is not aware of any issue that would cause the Internal Revenue Service to challenge its expected tax reporting
positions, CBS will not be reimbursed for any payments previously made under the Tax Receivable Agreement. As a result, in certain
circumstances, payments could be made under the Tax Receivable Agreement in excess of the benefits that CBS actually realizes.
A material weakness or significant
deficiency in our disclosure or internal controls could have an adverse effect on us.
CBS is required by
the Sarbanes-Oxley Act of 2002 to establish and maintain disclosure controls and procedures and internal control over financial
reporting. These control systems are intended to provide reasonable assurance that material information relating to Crumbs is
made known to CBS’ management and reported as required by the Exchange Act, to provide reasonable assurance regarding the
reliability and preparation of our financial statements, and to provide reasonable assurance that fraud and other unauthorized
uses of our assets are detected and prevented. We may not be able to maintain controls and procedures that are effective at the
reasonable assurance level. If that were to happen, our ability to provide timely and accurate information about the Company,
including financial information, to investors could be compromised and our results of operations could be harmed. Moreover, if
the Company or its independent registered public accounting firm were to identify a material weakness or significant deficiency,
our reputation could be harmed and investors could lose confidence in us, which could cause the market price of CBS’ common
stock to decline and/or limit the trading market for the common stock.
Risks Related to an Investment in CBS’
Securities
CBS is a holding company and relies
on dividends, distributions, loans and other payments, advances and transfers of funds from Holdings to pay dividends, pay expenses
and meet its other obligations.
CBS has no direct
operations and no significant assets other than its ownership of all of the New Crumbs Class A Voting Units issued by Holdings
(the “Class A Voting Units”) and the deferred tax asset discussed below. Because CBS conducts its operations through
Holdings and the subsidiaries of Holdings, CBS depends in large part on those entities for dividends, loans and other payments
to generate the funds necessary to meet its financial obligations, including payments under the Tax Receivable Agreement (“Tax
Receivable Agreement”) entered into by and among CBS, Holdings and the Members in connection with the Merger, and CBS’
expenses as a publicly traded company, and to pay any dividends with respect to CBS’ common stock. Without the consent of
the requisite holders of the Senior Notes, the terms of the Senior Notes prohibit CBS from paying any cash dividends and prohibit
Holdings and its subsidiaries from paying any cash dividends other than to CBS, except as required under the Tax Receivable Agreement
and Holdings’ Third Amended and Restated LLC Agreement (the “LLC Agreement”). Under the terms of the LLC Agreement,
which was also entered into in connection with the Merger, all proceeds of any securities issuance by CBS are, subject to certain
exceptions, required to be contributed or otherwise provided to Holdings and, pursuant to an Exchange and Support Agreement among
the Members, Holdings and CBS that was entered into in connection with the Merger, CBS is generally prohibited from engaging in
activities other than serving as a publicly traded holding company owning the Class A Voting Units. In addition, CBS is generally
required to reserve excess cash generated from income tax distributions from Holdings for the purpose of providing additional
working capital to Holdings. Legal and contractual restrictions in agreements governing future indebtedness of Holdings and its
subsidiaries, as well as the financial condition and operating requirements of Holdings and its subsidiaries, may limit CBS’
ability to obtain cash from its subsidiaries. The earnings from, or other available assets of, Holdings may not be sufficient
to make distributions or loans to enable CBS to pay any dividends on its common stock or satisfy its other financial obligations.
CBS’ ability to pay cash dividends to holders of common stock, or satisfy its operating expenses and/or other financial
obligations, may be limited by the terms of the LLC Agreement, which generally requires distributions by Holdings to be pro rata
to all its members, including CBS and the holders of Class B Units, except in the case of distributions for public company expenses.
CBS has no history of paying cash
dividends on its common stock, and it is unlikely that CBS will pay cash dividends in the foreseeable future.
CBS has not previously
paid cash dividends on its common stock. The terms of the Senior Notes prohibit CBS from redeeming, repurchasing or declaring
or paying any cash dividends on its common stock without the consent of the requisite holders of the Senior Notes. Because of
this restriction on dividends and the limitations discussed in the foregoing risk factor, coupled with our history of losses in
prior fiscal periods, it is unlikely that CBS’ Board of Directors will declare or pay any cash dividends in the foreseeable
future. As a result, an investor’s only opportunity to achieve a return on an investment in shares of the common stock may
be limited to sales of those shares at times when the market prices of the shares have appreciated above the prices paid by the
investor at the time of investment.
Concentration of ownership of CBS may
have the effect of delaying or preventing a change in control.
Without giving effect
to the shares of common stock that may be issued under the Senior Notes, the Series A Holders and CBS’ directors and executive
officers beneficially own, in the aggregate, approximately 22.5% of the outstanding voting power of CBS. Such persons, if acting
together, have the ability to significantly influence all matters requiring stockholder approval, including the nomination and
election of directors, the determination of CBS’ corporate and management policies and the determination of the outcome
of significant corporate transaction such as mergers or acquisitions and asset sales. In addition, if CBS achieves adjusted EBITDA
(as defined in the Business Combination Agreement) of $17.5 million, $25.0 million, and/or $30.0 million at particular points
in time during the period beginning May 6, 2011 and ending on December 31, 2015 (such period referred to as the “Earnout
Period”), then certain members of Holdings will be entitled to receive additional securities that will be exchangeable for
up to 4,400,000 shares of CBS’ common stock (“Contingency Consideration”). During the Earnout Period, the holders
of shares of CBS’ Series A Preferred Stock (the “Series A Holders”), exclusively and as a separate class, are
entitled to elect such number of directors of CBS substantially equivalent to a number of directors commensurate with the then-aggregate
beneficial ownership of the Series A Holders (the “Commensurate Ownership”); provided, however, that, to the extent
that the Commensurate Ownership would result in the ability of the Series A Holders to elect a fraction of a seat on the Board
of Directors, the Series A Holders are permitted to “round-up” to the nearest whole-number the number of directors
the Series A Holders could appoint to the Board of Directors such that the aggregate number of the directors the Series A Holders
could elect would exceed the Commensurate Ownership of the Series A Holders, so long as such rounding-up would not result in the
Series A Holders electing a majority of the Board of Directors. Some of our directors and executive officers are members of Holdings
who may become entitled to receive such Contingency Consideration. These concentrations of voting power and ownership may have
the effect of delaying or preventing a change in control and might adversely affect the market price of CBS’ common stock.
Holders of the shares of CBS’
common stock would experience substantial dilution in their investment as a result of subsequent exercises of outstanding warrants,
exchanges of other outstanding securities, conversions of the Senior Notes and/or the issuance of additional shares of CBS’
common stock.
As of the date
of this report, there were outstanding warrants to purchase 5,456,300 shares of CBS’ common stock, 2,340,000
outstanding Class B Units that are exchangeable for shares of CBS’ common stock on a one-for-one basis, $3.5 million in
aggregate principal amount due under the Tranche I Note under which up to approximately 875,000 shares of common stock may be
issued, and $9.7 million in aggregate principal amount of Unsecured Notes under which up to 7,901,566 shares of CBS’
common stock may be issued. Pursuant to the arrangements under which the Contingency Securities were issued, Holdings could
be required to issue up to an additional 4,400,000 Class B Units. The exercise of the warrants and/or the exchange of the
Class B Units would result in the issuance of a significant number of new shares of common stock. In addition, CBS could
issue a significant number of shares of common stock in connection with future acquisitions or financings or pursuant to
CBS’ Equity Incentive Plan. Any of these issuances would dilute CBS’ existing stockholders, and such dilution
could be significant. Moreover, such dilution could have a material adverse effect on the market price for the shares.
The Units, CBS’ common stock
and/or the Warrants could be delisted from the NASDAQ Capital Market if CBS fails to comply with its continued listing standards.
The Units, CBS’
common stock and the Warrants are currently listed on the NASDAQ Capital Market. There can be no assurance that CBS will be able
to maintain the listing of these securities on this market. If the NASDAQ Capital Market delists any of these securities from
trading on its exchange for failure to meet the continued listing standards or timely regain compliance, then CBS and its security
holders could face material adverse consequences which include:
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a
limited availability of market quotations for the securities;
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a
determination that CBS common stock is a “penny stock”, which would require
brokers trading in the common stock to adhere to more stringent rules, possibly resulting
in a reduced level of trading activity in the secondary trading market for the common
stock;
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a
limited amount of analyst coverage; and/or
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a
decreased ability to issue additional securities or obtain additional financing in the
future.
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CBS is subject to anti-takeover
effects of certain charter and bylaw provisions, Delaware law and the Senior Notes, as well as its substantial insider ownership.
CBS has provisions in
its Certificate of Incorporation and Bylaws that:
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make
it more difficult for a third party to acquire control of CBS, discourage a third party
from attempting to acquire control of CBS;
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enable
CBS to issue preferred stock without a vote of stockholders or other stockholder action;
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make
it more difficult for stockholders to take certain corporate actions; and
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may
delay or prevent a change of control.
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The terms of the Tranche
I Note require CBS and Holdings to provide prior notice to the lender if they or any of their subsidiaries intend to enter into
a transaction that could cause a change in control (as defined in the Loan Agreement), and a failure to provide such notice in
accordance with the Tranche I Note would constitute an event of default thereunder. As discussed above, the terms of the Unsecured
Notes require CBS to pay a cash premium on the unpaid principal balance in the event of a change in control under certain circumstances.
These and
other provisions of CBS’ charter documents, certain provisions of Delaware law, the terms of the Senior Notes, and the substantial
insider ownership of CBS’ securities could delay or make more difficult or expensive certain types of transactions involving
a change of control of CBS or its management. As a result, the market price of CBS’ securities may be adversely affected.
The Senior Notes impose certain director
nomination requirements on CBS’ Board of Directors.
The terms of the Unsecured
Notes provide that for so long as (i) Michael Serruya, any of his family members or any of his or their respective affiliates
(collectively, the “Serruya Group”) (a) is a holder of an Unsecured Note and (b) beneficially owns in excess of 1.0%
of CBS’ common stock, and (ii) the Serruya Group and the other persons who purchased Unsecured Notes, in the aggregate,
beneficially own in excess of 5.0% of CBS’ common stock, the Nominating and Corporate Governance Committee of CBS’
Board of Directors (the “Nominating Committee”) is obligated to nominate Mr. Serruya or his designee for election
to the Board at each meeting of CBS’ stockholders at which directors are to be elected and the Board is obligated to recommend
to stockholders that such designee be so elected, except in the case where the designee cannot satisfy all legal and corporate
governance requirements regarding service as a director or the nomination or recommendation of the designee would cause the Nominating
Committee or the Board to breach a fiduciary duty. Based on its current beneficial ownership of the issued and outstanding shares
of CBS common stock, the Serruya Group has the right to designate one member to the Board. A failure by the Nominating Committee
or the Board to comply with their respective nomination obligations would constitute an event of default under the Unsecured Notes.
For so long as either
of the Tranche Notes remains outstanding (the “Representation Period”), the Secured Lender will have the right, at
any time, to: (i) appoint a representative to attend any and all meetings of CBS’ Board of Directors, and (ii) provided
that the Secured Lender or its affiliates (a) is a holder of a Tranche Note and (y) beneficially owns in excess of 5.0% of CBS’
common stock, designate one director candidate for appointment to CBS’ Board of Directors. Following the issuance of the
Tranche II Note and throughout the Representation Period (but subject to the foregoing ownership requirements), the Secured Lender
will have the right, at any time, to designate a second director candidate for appointment to CBS’ Board of Directors. The
foregoing designation rights are, however, subject to the satisfaction of any applicable corporate governance standards and other
legal requirements of the NASDAQ Capital Market. The Nominating Committee is required to nominate each such candidate for election
to the Board of Directors at each meeting of CBS’ stockholders held during the Representation Period at which directors
are to be elected commencing with the first annual meeting after which the Secured Lender has designated a candidate, and CBS’
Board is required to recommend to the stockholders that such candidate be elected at such meeting. Based on its current beneficial
ownership of the issued and outstanding shares of CBS common stock, the Secured Lender has the right to designate one member to
the Board and upon issuance of the Tranche II Note will have the right to designate a second member to the Board.
Accordingly, and although
the power to elect directors will remain with CBS’ stockholders, these nomination obligations will reduce the number of
persons that the Nominating Committee and the Board have the sole right to nominate and recommend for nomination.
Item 1B. UNRESOLVED STAFF COMMENTS.
This item is not applicable
because CBS is a “smaller reporting company.”
Item 2. PROPERTIES.
Holdings, through its
subsidiaries, leases all of the premises at which Crumbs’ retail stores are located. The following table sets forth certain
information about these stores as of December 31, 2013:
Location
|
|
Number
of Stores
|
California
|
|
3
|
Connecticut
|
|
4
|
Delaware
|
|
1
|
Illinois
|
|
4
|
Manhattan, NY
|
|
18
|
Maryland
|
|
3
|
Massachusetts
|
|
5
|
New York (suburb)
|
|
7
|
New Hampshire
|
|
2
|
New Jersey
|
|
11
|
Pennsylvania
|
|
4
|
Rhode Island
|
|
1
|
Virginia
|
|
2
|
Washington, DC
|
|
5
|
TOTAL
|
|
70
|
The size of Crumbs’
street and in-line mall stores ranges from approximately 340 to 1,550 square feet with an average of 980 square feet. Crumbs’
mall kiosk locations have an average size of approximately 180 square feet. Crumbs leases all of its stores. Although lease terms
for its stores vary, leases generally have initial terms between 5 and 15 years with renewal options at many stores. The leases
generally require Crumbs to pay a proportionate share of real estate taxes, insurance, common area, and other operating costs.
In addition, 38 of Crumbs’ store leases provide for contingent rental (i.e. percentage rent) payments based on sales in
excess of specified amounts. Most of Crumbs’ leases also contain rent escalation clauses.
Item 3. LEGAL PROCEEDINGS.
From time to time,
Crumbs is a party to lawsuits arising in the ordinary course of its business. Crumbs does not believe that it is a party to any
material pending legal proceedings or that it is probable that the outcome of any individual action would have an adverse effect
in the aggregate on Crumbs’ financial condition. Crumbs does not believe it is likely that an adverse outcome of individually
insignificant actions in the aggregate would be sufficient enough, in number or in magnitude, to have a material adverse effect
in the aggregate on its financial condition.
Item 4. MINE SAFETY DISCLOSURES
.
This item is not applicable.
PART II
Item 5. MARKET FOR REGISTRANT’S
COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES.
The Units, shares
of the common stock and the Warrant are listed on the NASDAQ Capital Market under the symbols “CRMBU”, “CRMB”
and “CRMBW”, respectively. The high and low sales prices (rounded to the nearest cent) as reported on the NASDAQ Capital
Market for the Units, the common stock and the Warrants for each quarterly period of 2013 and 2012 are set forth below.
Quarter Ended
|
|
Units
|
|
|
Common Stock
|
|
|
Warrants
|
|
|
|
Low
|
|
|
High
|
|
|
Low
|
|
|
High
|
|
|
Low
|
|
|
High
|
|
December 31, 2013
|
|
$
|
0.73
|
|
|
$
|
1.60
|
|
|
$
|
0.70
|
|
|
$
|
1.55
|
|
|
$
|
0.03
|
|
|
$
|
0.12
|
|
September 30, 2013
|
|
|
1.01
|
|
|
|
3.34
|
|
|
|
0.79
|
|
|
|
1.27
|
|
|
|
0.06
|
|
|
|
0.19
|
|
June 30, 2013
|
|
|
1.15
|
|
|
|
5.72
|
|
|
|
1.11
|
|
|
|
3.00
|
|
|
|
0.05
|
|
|
|
0.12
|
|
March 31, 2013
|
|
|
2.57
|
|
|
|
10.00
|
|
|
|
1.94
|
|
|
|
3.49
|
|
|
|
0.06
|
|
|
|
0.10
|
|
December 31, 2012
|
|
|
2.71
|
|
|
|
3.50
|
|
|
|
3.50
|
|
|
|
4.20
|
|
|
|
0.12
|
|
|
|
0.28
|
|
September 30, 2012
|
|
|
2.66
|
|
|
|
3.61
|
|
|
|
3.50
|
|
|
|
3.86
|
|
|
|
0.09
|
|
|
|
0.20
|
|
June 30, 2012
|
|
|
2.35
|
|
|
|
3.70
|
|
|
|
2.00
|
|
|
|
3.57
|
|
|
|
0.02
|
|
|
|
0.15
|
|
March 31, 2012
|
|
|
3.85
|
|
|
|
4.00
|
|
|
|
2.21
|
|
|
|
3.40
|
|
|
|
0.03
|
|
|
|
0.15
|
|
On March 25, 2014,
the closing sales prices as reported on the NASDAQ Capital Market of the Units, the common stock and the Warrants were $0.71 per
Unit, $0.60 per share and $0.05 per Warrant.
CBS did not pay any
dividends on its common stock during 2013 or 2012.
As of February
28, 2014, there was one holder of record of the Units, there were 102 holders of record of the common stock, and there was
one holder of record of the Warrants, in each case not including beneficial holders whose securities are held in street
name.
Dividend Policy
The payment of any
cash dividend will be dependent upon the Company’s revenue and earnings, if any, capital requirements and general financial
conditions. As a holding company without any direct operations, the ability of CBS to pay cash dividends to its stockholders is
primarily limited by the availability of cash provided to CBS by Holdings through a distribution, loan or other transaction. With
the exception of distributions to CBS to satisfy public company expenses which cannot be used for distributions to its stockholders,
all distributions by Holdings to CBS require a pro rata distribution to the other members of Holdings pursuant to the terms of
the Third Amended and Restated LLC Agreement, regardless of whether such other members of Holdings hold common stock.
The declaration and
payment of any dividends is at the discretion of CBS’ Board of Directors, provided that for so long as any shares of Series
A Preferred Stock remain outstanding, the vote of at least a majority of the outstanding shares of Series A Preferred Stock, voting
separately as a series, will be necessary for CBS to declare any dividend or distribution on shares of common stock (other than
in connection with a liquidation) in shares of common stock, unless a proportionate dividend or distribution of shares of Series
A Preferred Stock is also declared on the Series A Preferred Stock. In addition, the terms of the LLC Agreement, the Certificate
of Designation and the Exchange and Support Agreement require that certain distributions of stock to holders of CBS common stock
be accompanied by an identical distribution by Holdings to its members holding Class B Units. Furthermore, as discussed above,
the terms of the Senior Notes limit CBS and Holdings ability to declare dividends or make other distributions on their respective
securities. See the risk factor in Item 1A of Part I of this Annual Report entitled, “
CBS has no history of paying
cash dividends on its common stock, and it is unlikely that CBS will pay cash dividends in the foreseeable future’ for further
information about these and other dividend restrictions
.”
Equity Compensation Plan Information
Pursuant to the SEC’s
Regulation S-K Compliance and Disclosure Interpretation 106.01, the information regarding CBS’ equity compensation plans
required by this Item pursuant to Item 201(d) of Regulation S-K is located in Item 12 of Part III of this Annual Report on Form
10-K and is incorporated herein by reference.
Recent Sales of Unregistered Securities
All sales of unregistered
equity securities by CBS during 2013 were previously reported in CBS’ Quarterly Reports on Form 10-Q or Current Reports
on Form 8-K.
Purchases of Equity Securities
None.
Item 6. SELECTED FINANCIAL DATA.
This item is not required
because CBS is a “smaller reporting company”.
Item 7. MANAGEMENT’S DISCUSSION
AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION.
Overview
CBS is a Delaware
corporation organized in October 2009 under the name 57
th
Street General Acquisition Corp. 57
th
Street was
organized as a blank check company for the purpose of acquiring, through a merger, capital stock exchange, asset acquisition,
stock purchase, reorganization, exchangeable share transaction or other similar business transaction, one or more operating businesses
or assets. Following the Transaction (discussed above in Item 1 of Part I of this Annual Report), in October 2011,
57
th
Street changed its name to Crumbs Bake Shop, Inc. to reflect the nature of its business more accurately.
CBS, through its consolidated
subsidiary, Holdings, engages in the business of selling a wide variety of cupcakes, cakes, cookies and other baked goods under
the trade name “Crumbs Bake Shop”. Cupcake sales have historically comprised the majority of Crumbs’ business.
Crumbs believes its baked goods appeal to a wide demographic of customers who span a broad range of socio-economic classes. Crumbs
operates in commercial and residential sections of urban and suburban markets.
As of December 31,
2013, there were 70 Crumbs Bake Shop stores operating in twelve states and Washington, D.C., including 18 stores in Manhattan,
New York. Of the total stores, 22 were opened in 2013. Crumbs’ sales are primarily conducted through its stores in California,
Connecticut, Delaware, Illinois, Maryland, Massachusetts, New Hampshire, New York, New Jersey, Pennsylvania, Rhode Island,
Washington, D.C. and Virginia. A small percentage of baked goods sales are from Crumbs’ wholesale distribution business,
catering services and Crumbs’ e-commerce division at
http://www.crumbs.com
which ships cupcakes nationwide.
Recent Initiatives
In an effort to
maximize overall profitability and stockholder value, management continuously evaluates store performance and the
effectiveness of and outlook for Crumbs’ strategies. Management seeks to formulate and implement changes that it
believes will correct weaknesses in store operations that could be causing declining sales results. Monthly operating
performance at a number of Crumbs’ stores has continued to decline through December 31, 2013. Management has initiated
the process of closing underperforming stores. To date, fifteen such stores have been closed. Management believes that the
future success of Crumbs is dependent, in part, on a shift in strategy from company owned stores to a franchising model as
well as continuing to expand its licensing business.
In October 2012, to
fund its strategies, CBS consummated a private placement of common stock in which it received gross proceeds of approximately
$9.9 million (the “Capital Transaction”). In addition, CBS sold $10.0 million in aggregate principal amount of its
Unsecured Notes at closings that occurred in May 2013 and June 2013 and contributed net proceeds of approximately $9.1 million
from that sale to Holdings (the “Unsecured Note Transaction”). In January 2014, CBS and Holdings entered into the
Loan Agreement with the Secured Lender whereby the Secured Lender agreed to make a term loan to CBS and Holdings in the original
principal amount of $5,000,000. These transactions are further discussed below under the heading “Liquidity and Capital
Resources”.
Results of Operations and Known Trends
Crumbs’ results
of operations as a percentage of net sales and variances between 2013 and 2012 are discussed in the following sections.
Net Loss
For the year ended
December 31, 2013 Crumbs recorded a net loss attributable to common stockholders of $(15.3) million, or basic and diluted net
loss per common share of $(1.32), compared to a net loss attributable to common stockholders of $(7.7) million, or basic and diluted
net loss per common share of $(1.12), for the year ended December 31, 2012.
Net Sales
On January 1,
2013 there were 39 stores in the same store base, with 14 additional stores entering the base and 11 stores closing during
the year, for a total of 42 stores in the same store base at December 31, 2013. Same store sales represent the change in
sales for stores after their 15
th
full calendar month of operation. Net sales in 2013 were $47.2 million, an
increase of 9.7% over $43.0 million in 2012. This increase was primarily attributable to $9.6 million in sales from 43 new
stores opened between October 7, 2011 and December 31, 2013. The increase was offset by a $5.7 million decrease in same store
sales for 42 stores in the same store sales base, including partial periods from new stores that entered the same store sales
base during the year. The decrease in same store sales was predominately due to reduced customer traffic in our stores,
particularly in our mall-based stores, resulting in a lower volume of transactions.
Stores that are too
close together may attract customers within a common trading area, and, as a result, a new store that is not appropriately located
may have the effect of decreasing same store sales at a pre-existing store. Although management attempts to position new stores
so that their impact on existing stores will be minimized, it is impossible to predict certain customers’ shopping patterns.
As such, management’s decisions in this regard are based on various assumptions and judgments that may prove to be inaccurate
and/or may be impacted by the materialization of known or unknown risks and uncertainties.
Net sales from Crumbs’
catering services, e-commerce division and wholesale distribution business in 2013 were $1.9 million, an increase of 6.7%, when
compared to the $1.7 million recorded in 2012. During 2013, net sales from the e-commerce division declined by $0.1 million, while
net sales from catering services increased by $0.3 million and net sales from the wholesale distribution business did not change.
During 2013, cupcakes
represented 78.4% of net sales compared to 77.0% in 2012. Sales of candy and other baked goods (
i.e.
, cakes, cookies, brownies,
muffins and assorted pastries) in 2013 represented 9.5% of net sales compared to 10.8% in 2012. The stores also sell beverages
including drip coffees, espresso-based drinks, whole-leaf teas and hot chocolate. In 2013, beverages represented 11.4% of Crumbs’
net sales compared to 11.1% in 2012.
Cost of Sales
Cost of sales is primarily
comprised of products purchased for resale. Baked goods are delivered to stores daily by independent commercial bakeries. In each
major market, Crumbs contracts with a commercial bakery to supply proprietary products to stores on an exclusive basis. As of
December 31, 2013, Crumbs had relationships with five commercial bakeries – one in each of New York, Los Angeles, Baltimore,
Boston, and Chicago. Beverage materials and packaging were purchased from both national and local suppliers. The e-commerce division
utilized a third party in Chicago for both shipping and handling.
Cost of sales in 2013
was $21.7 million, an increase of 13.9% over the $19.1 million recorded in 2012. The increase was primarily attributable to 42
new store openings from October 2011 through December 31, 2013, offset by decreases in same store costs. Cost of sales, as a percentage
of net sales, was 46.0% in 2013 compared to 44.3% in 2012. The increase was attributable to a variety of factors, including transitioning
our private label coffee business to a new vendor, increases in the cost of baked goods (both through increased levels of discarded
product and cost increases from bakers), and increased customer sales discounts from promotional programs. Management has
instituted programs to reduce the levels of discarded baked goods and coffee. In the fourth quarter of 2013, the coffee program
was transitioned back to the previous vendor resulting in lower product costs.
Operating Expenses
Selling expenses include
merchant account fees, fees paid to a public relations consultant, promotional displays, advertising, kosher certification, creative
production and product promotional giveaways.
Staff expenses include
salaries and wages for both store employees and corporate positions, stock compensation expense, employment taxes, medical insurance
and workers compensation insurance.
Staff expenses in
2013 were $16.4 million, an increase of 5.5% when compared to the $15.5 million recorded in 2012. Staff expenses for 2012 included
$1.9 million of non-cash expense associated with the vesting of stock compensation granted to Julian R. Geiger. The increase was
attributable to the addition of corporate staff, staff for new stores and stock compensation expense related to the issuance of
shares of CBS common stock to Crumbs’ employees, offset by a $1.3 million decrease in store staff expenses in existing stores.
Staff expenses were reduced in an effort to keep labor percentages in line with decreasing store sales. Crumbs added eight corporate
staff positions in 2013, which increased staff expenses by approximately $0.5 million in 2013, offset by a decrease in staff expenses
of $0.4 million from four corporate staff positions eliminated in 2013. In addition, Crumbs opened 22 new stores in 2013and staffed
the stores with 298 new store staff positions, which increased staff expenses by approximately $3.2 million in 2013. Staff expenses,
as a percentage of net sales, were 34.7% in 2013 compared to 36.1% in 2012.
Staff expenses of
$11.1 million were attributable to store staff expense in 2013 compared to $9.2 million in 2012, an increase of 21.1%. Store staff
expenses as a percentage of store net sales in 2013 were 24.6% compared to 22.2% in 2012.
Occupancy expenses
are primarily attributable to leases of Crumbs’ stores and corporate offices. Generally, the leases have initial terms between
5 and 15 years, and many contain renewal options. Most lease agreements contain rent escalation clauses, and some contain contingent
rent provisions, tenant improvement allowances and rent holidays. For scheduled rent escalation clauses during lease terms or
for rent payments commencing at a date other than the date of initial occupancy, Crumbs records minimum rental expenses on a straight-line
basis over the terms of the leases. This treatment results in a non-cash expense in the early years of these leases that reverses
in the later years of the leases. Expenses related to the leases, such as real estate taxes, common area maintenance fees, insurance
and marketing funds, are also included in occupancy expenses, as well as expenses related to utilities, cleaning, licenses, maintenance,
property and liability insurance associated with the leased locations.
Occupancy expenses
in 2013 were $12.7 million, an increase of 27.0% when compared to the $10.0 million recorded in 2012. Occupancy expenses, as a
percentage of net sales, were 27.0% in 2013 compared to 23.3% in 2012. Occupancy expense increases were primarily related to lease
expenses and utilities associated with the opening of 11 stores during 2012 and 22 stores during 2013. Lease expenses incurred
from the date of possession to the date a store opens are included in new store expenses, while lease expenses incurred after
a store opens are included in occupancy expenses. Post-opening lease expenses were $10.2 million in 2013 compared to $8.0 million
in 2012, an increase of 28.7%.
General and administrative
expenses primarily include corporate expenses such as public company operating expenses, office supplies, travel, professional
fees and bank service charges. Also included are store expenses for miscellaneous supplies, uniforms and quality control.
General and administrative
expenses in 2013 were $4.0 million, an increase of 19.9% when compared to the $3.3 million recorded in 2012. General and administrative
expenses, as a percentage of net sales, were 8.5% in 2013 compared to 7.7% in 2012. The increase was primarily attributable to
public company costs and store supplies, offset by a reduction in outside consulting and other professional fees.
New store expenses
consist primarily of manager salaries, employee payroll and related training costs incurred prior to the opening of a store, straight-line
rent from the possession date to store opening date, related occupancy costs incurred prior to opening and start-up and promotion
of new store openings.
New store expenses
in 2013 were $0.4 million, a decrease of 4.7% when compared to the $0.5 million recorded in 2012. New store expenses, as a percentage
of net sales, were 0.9% in 2013 compared to 1.1% in 2012. The decreases were primarily attributable to new stores with shorter
pre-opening periods and lower base rent in 2013 when compared to 2012.
Depreciation and amortization
expenses in 2013 were $2.6 million, an increase of 37.6% when compared to the $1.9 million recorded in 2012. Depreciation and
amortization expenses, as a percentage of net sales, were 5.6% in 2013 compared to 4.5% in 2012. Depreciation and amortization
expenses increased primarily as a result of new stores opened in the second half of 2012 and in 2013, including related lease
review and negotiation fees.
In 2013, Crumbs recorded
a non-cash loss on impairment of leasehold improvements related to six underperforming stores, including one store in each of
California, New York, Massachusetts, Pennsylvania, Virginia and New Jersey. In February 2014 and March 2014, lease termination
agreements were executed for the Pennsylvania and New York stores, respectively, and each were closed within the same month. No
decision has been made by management to close the remaining impaired stores. The net book value of the assets remaining after
impairing all leasehold improvements at the stores was $0.4 million and $0.6 million as of December 31, 2013 and 2012, respectively,
and included tangible personal property that Crumbs could utilize in other stores during the assets’ remaining useful lives.
In 2012, Crumbs recorded a non-cash loss on impairment of leasehold improvements related to nine underperforming stores, including
three stores in the District of Columbia, three stores in Chicago and three stores in New York City.
Other Income
The decrease in fair
value of Crumbs’ warrant liability was $0.1 million in 2013, a decrease of 80.0% when compared to the $0.3 million recorded
in 2012. See Notes 1 and 9 to the consolidated financial statements included in Item 8 of Part II of this Annual Report for further
information about the warrant liability.
Income Taxes
The income tax expense
was $2.4 million in 2013 as compared to an income tax benefit of $0.01 million in 2012, and Crumbs’ effective tax rate was
a 40.0% and a 0.2% benefit for 2013 and 2012, respectively. See Note 7 to the consolidated financial statements included in Item
8 of Part II of this Annual Report for further information about income amounts.
General Economic Trends and Seasonality
Crumbs’ results
of operations are generally affected by the economic trends in its market areas due to the dependence on its customers’
discretionary spending. Weakness in the national economy and/or regional economies in its market areas, combined with other factors
including inflation, labor and healthcare costs and availability of suitable locations for its stores, may negatively impact its
business. If consumer activities associated with the consumption of its products decline or the business activities of its corporate
customers decrease, its net sales and sales volumes may decline.
Crumbs’ results
to date have not been significantly impacted by inflation.
While Crumbs’
business is not highly seasonal, it is impacted by weather. Extreme hot, cold and wet weather may cause decreased sales in the
affected stores, especially street locations, and could impact the daily delivery of its baked goods. In addition, Crumbs’
sales peak throughout the year on certain holidays/events such as Valentine’s Day, Easter, Mother’s Day, Halloween,
Thanksgiving, Christmas and Hanukkah (particularly in the mall locations). The timing of these holidays/events in a particular
year could impact quarterly results.
Hurricane Sandy resulted
in the loss of approximately 250 days of business (number of stores times number of days) of business during October and November
2012 resulting in an estimated loss of approximately $0.7 million of net sales. In 2013, Crumbs received and recorded $0.1 million
in insurance recoveries related to the business interruption losses caused by the hurricane
Liquidity and Capital Resources
CBS sold approximately
$9.9 million of common stock in October 2012 and contributed net proceeds of approximately $9.3 million from that sale to Holdings.
See Note 15 to the consolidated financial statements included in Item 8 of Part II of this Annual Report for additional information
about this stock sale. CBS sold $10.0 million in aggregate principal amount of its Unsecured Notes at closings that occurred
in May 2013 and June 2013 and contributed net proceeds of approximately $9.1 million from that sale to Holdings.
See
Note 6 to the consolidated financial statements included in Item 8 of Part II of this Annual Report for additional information
about the Unsecured Notes.
In addition to these cash contributions and the cash that Holdings received from CBS as part
of the Merger, Holdings’ primary source of liquidity has been, and is, cash from sales of cupcakes and other baked goods
and beverages. Holdings’ primary uses of cash are cost of sales, operating expenses and capital expenditures, including
expenditures associated with the construction and opening of new stores. As of December 31, 2013, Crumbs had $2.6 million of current
liabilities in excess of cash and other current assets, compared to $5.3 million in cash and other current assets, net of current
liabilities at December 31, 2012.
At December 31, 2013,
the Company had cash and cash equivalents of approximately $0.9 million and an accumulated deficit of approximately $25.0 million.
Management is in the
process of closing underperforming stores. Management has also initiated strategies to improve profitability of the remaining
stores. In addition, management has negotiated and entered into various licensing agreements that will provide additional revenue,
and is actively working to become a registered franchisor. Management’s goal is to be registered to sell Crumbs franchises
domestically no later than September 30, 2014. The licensing and franchising programs may include converting a significant number
of existing operating Crumbs stores from company-owned to a franchise arrangements.
In addition, decreases
in corporate level expenses have been initiated with additional reductions planned. Although these changes should reduce expenses
in 2014, additional cash will be needed to fund operations in 2014. The Company is in the process of identifying potential sources
of capital and may use equity and/or debt instruments to fund its future cash needs or possibly enter into a strategic arrangement
with a third party. The Company’s ability to sell equity or debt securities and to enter into strategic arrangements is
subject to various limitations, and may require the consent of the holders of the Senior Notes. No assurance can be given that
the Company will be successful in securing additional capital on desirable terms or in the amounts and/or at the times needed.
If the Company is
unable to secure the additional capital that it needs, then the Company will likely be prevented from funding its cash needs throughout
2014. This could cause the Company to default under certain of its contractual obligations, including, without limitation, the
Senior Notes and certain of its operating leases. For additional information about this risk, see the Risk Factors in Item 1A
of Part II of this report entitled “
We need additional capital to fund future cash flow requirements, and we may not
be able to obtain such funds on acceptable terms. Raising additional funds by issuing securities or through lending or licensing
arrangements may cause dilution to CBS’ existing security holders, restrict our operations or require us to relinquish proprietary
rights.”
On January 20, 2014,
in an effort to increase the cash resources available to fund this strategy, CBS and Holdings entered into the Loan Agreement
with the Secured Lender whereby the Secured Lender agreed to make a term loan to CBS and Holdings in the original principal amount
of $5,000,000. The term loan consists of two tranches. The first tranche, in the original principal amount of $3,500,000, funded
on January 21, 2014 and, subject to various closing conditions set forth in the Loan Agreement, the second tranche, in the original
principal amount of $1,500,000, is scheduled to be funded on or before April 1, 2014. Because of the conditions to the closing
of the second tranche, however, no assurance can be given that the closing will occur. See Note 16 to the consolidated financial
statements included in Item 8 of Part II of this Annual Report for further information about this potential transaction.
Cash Flows
Crumbs’ net
cash used in operating activities in 2013 was $7.6 million compared to $4.2 million in 2012. The increase in operating cash outflows
in 2013 was primarily attributable to continued declining store performance and new store opening program, partially offset by
the reduction of prepaid rent payments and an increase in accounts payable and accrued expenses.
Net cash used in investing
activities in 2013 was $6.8 million compared to $4.8 million in 2012. Investing cash outflows in 2013 consisted primarily of costs
related to 22 new stores and costs associated with internally developed software. In 2012, investing cash outflows consisted primarily
of costs related to 11 new stores, construction in progress related to nine stores and corporate computer equipment purchases.
As noted above, the
Unsecured Notes provided cash inflow of $9.1 million in 2013, and the Capital Transaction provided a cash inflow of $9.3 million
in 2012.
Contractual Obligations
Crumbs’ contractual
obligations relate to operating leases. See Note 8 to the consolidated financial statements included in Item 8 of Part II of this
Annual Report for a discussion of Crumbs’ operating lease commitments.
Off-Balance Sheet Arrangements
Crumbs has no off-balance
sheet arrangements that have or are reasonably likely to have a current or future effect on its financial condition, changes in
financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources.
Critical Accounting Policies and Estimates
Crumbs describes its
significant accounting policies in Note 1 of the consolidated financial statements included in Item 8 of Part II of this Annual
Report. The preparation of the consolidated financial statements requires Crumbs to makes estimates, judgments and
assumptions, which it believes to be reasonable, based on the information available. Actual results could differ from these estimates
under different assumptions or conditions. Crumbs believes the following critical accounting policies and estimates require management’s
most subjective judgment in making estimates used in the preparation of its consolidated financial statements.
Impairment of Long-Lived
Assets
.
When facts and circumstances indicate that the carrying values of long-lived assets may not be recoverable,
Crumbs evaluates long-lived assets for impairment. Crumbs first compares the carrying value of the asset to the asset’s
estimated future cash flows (undiscounted). If the estimated future cash flows are less than the carrying value of the asset,
an impairment loss is calculated based on the asset’s estimated fair value. The fair value of the assets is estimated using
a discounted cash flow model based on future store revenue and operating costs, using internal projections. Cash flows for store
assets are identified at the individual store level. Long-lived assets to be disposed of are recorded at the lower of their carrying
amount, or fair value less estimated costs to sell.
Estimates of future
cash flows can be significantly impacted by many factors, including operating costs, competition and consumer and demographic
trends. A change in the projections used to determine future cash flows or a change in judgment regarding the ability to use tangible
personal property in alternate locations could alter the impairment amounts recognized.
Lease Obligations.
Crumbs leases stores and office space under operating leases. Most lease agreements contain rent escalation clauses, and some
contain contingent rent provisions, tenant improvement allowances and rent holidays. Many leases also contain renewal options.
For purposes of recognizing incentives, and minimum rental expenses on a straight-line basis over the terms of the leases, Crumbs
uses the date of initial possession to begin amortization, which is generally when Crumbs enters the space and begins to make
improvements in preparation for its intended use and excludes future renewal periods. Crumbs also depreciates leasehold improvements
over the lesser of an asset’s useful life or the term of the lease, excluding future renewal periods. If Crumbs changed
its estimates by including renewal options in its calculations, rent expense and depreciation expense would differ.
Revenue Recognition
.
Crumbs’ stores recognize revenue when payment is tendered at the point of sale. Revenue from Crumbs’ catering services
and wholesale distribution business is recognized once goods are delivered, and revenue from Crumbs’ e-commerce division
is recognized once goods are shipped. Revenue is reported net of sales, use or other transaction taxes that are collected from
customers and remitted to taxing authorities.
Revenue from Crumbs’
gift cards and certificates are recognized when tendered for payment, or upon redemption. Outstanding customer balances are included
in gift cards and certificates on the consolidated balance sheets. There are no expiration dates on Crumbs’ gift cards and
certificates, and Crumbs does not charge any service fees that cause a decrement to customer balances.
Income
Taxes
.
Crumbs complies with Financial Accounting Standards Board Accounting Standards
Codification 740, “Income Taxes,” which requires an asset and liability approach to financial accounting and reporting
for income taxes. Deferred income tax assets and liabilities are computed for differences between financial statement and tax
bases of assets and liabilities that will result in future taxable or deductible amounts, based on enacted tax laws and rates
applicable to the periods in which the differences are expected to affect taxable income. Valuation allowances are established,
when necessary, to reduce deferred tax assets to the amount expected to be realized.
At the date of the
Merger, Crumbs recorded a deferred tax asset of approximately $9.6 million for the estimated income tax effect of the increase
in tax basis of the purchased interests and future projected payments under the Tax Receivable Agreement. Crumbs recorded a valuation
allowance for the full amount of the asset based on its estimation of projected future taxable income.
Recent Accounting Pronouncements
Crumbs has evaluated
recent accounting pronouncements and does not believe the adoption of any recently issued accounting standards will have a material
impact on its financial position and results of operations.
Item 7A. QUANTITATIVE AND QUALITATIVE
DISCLOSURES ABOUT MARKET RISK.
This item is not required
because CBS is a “smaller reporting company”.
Item 8. CONSOLIDATED FINANCIAL STATEMENTS
AND SUPPLEMENTARY DATA.
The information required
by this item may be found on pages F-1 through F-21 of this Annual Report.
Item 9. CHANGES IN AND DISAGREEMENTS WITH
ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURES.
None.
Item 9A. CONTROLS AND PROCEDURES.
We maintain disclosure
controls and procedures that are designed to ensure that information required to be disclosed in CBS’ reports filed under
the Securities Exchange Act of 1934, as amended (the “Exchange Act”), with the SEC, such as this Annual Report, is recorded, processed, summarized and reported within the time periods specified in those rules and forms, and that
such information is accumulated and communicated to management, including the principal executive officer (“PEO”)
and the principal accounting and financial officer (“PAO”), as appropriate, to allow for timely decisions regarding
required disclosure. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance
that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are
resource constraints, and the benefits of controls must be considered relative to their costs. These inherent limitations include
the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake.
Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management
override of the control. The design of any system of controls also is based in part upon certain assumptions about the likelihood
of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential
future conditions; over time, a control may become inadequate because of changes in conditions, or the degree of compliance with
the policies or procedures may deteriorate.
An evaluation of the
effectiveness of these disclosure controls and procedures as of December 31, 2013 was carried out under the supervision and with
the participation of CBS’ management, including the PEO and the PAO. Based on that evaluation, CBS’ management, including
the PEO and the PAO, has concluded that CBS’ disclosure controls and procedures are, in fact, effective at the reasonable
assurance level as of December 31, 2013.
During the fourth
quarter of 2013, there was no change in CBS’ internal control over financial reporting that has materially affected, or
is reasonably likely to materially affect, its internal control over financial reporting.
As required by Section
404 of the Sarbanes-Oxley Act of 2002, Management has performed an evaluation and testing of Registrant’s internal control
over financial reporting as of December 31, 2013. Management’s Report on Internal Control Over Financial Reporting is included
on the following page. CBS is a “smaller reporting company” as defined by Exchange Act Rule 12b-2 and, accordingly,
its independent registered public accounting firm is not required to attest to the foregoing Management Report.
Management’s Report on Internal
Control Over Financial Reporting
The Board of Directors and Stockholders
Crumbs Bake Shop, Inc.
The Principal Executive
Officer (“PEO”) and Principal Accounting and Financial Officer (“PAO”) of Crumbs Bake Shop, Inc. (“CBS”)
are responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in
Rule 13a-15(f) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”).
Internal control over
financial reporting is defined in Rule 13a-15(f) promulgated under the Exchange Act as a process designed by, or under the supervision
of, CBS’ PEO and PAO and effected by its Board of Directors, management and other personnel, to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of consolidated financial statements for external purposes
in accordance with generally accepted accounting principles and includes those policies and procedures that:
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·
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pertain
to the maintenance of records that in reasonable detail accurately and fairly reflect
the transactions and dispositions of its assets;
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·
|
provide
reasonable assurance that transactions are recorded as necessary to permit preparation
of consolidated financial statements in accordance with generally accepted accounting
principles, and that its receipts and expenditures are being made only in accordance
with authorizations of its management and directors; and
|
|
·
|
provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition
or disposition of its assets that could have a material effect on the consolidated financial
statements.
|
During the year ended
December 31, 2013, CBS periodically tested the design and operating effectiveness of its internal control over financial reporting.
Among other matters, CBS sought in its evaluation to determine whether there were any “significant deficiencies” or
“material weakness” in its internal control over financial reporting, or whether it had identified any acts of fraud
involving management or other employees.
CBS’ management,
under the supervision and with the participation of its PEO and PAO, has evaluated the effectiveness of CBS’ internal control
over financial reporting as of December 31, 2013 based upon the framework in Internal Control Integrated Framework issued by the
Committee of Sponsoring Organizations of the Treadway Commission (“COSO”). Based on its evaluation and on the foregoing
criteria, management has concluded that, as of December 31, 2013, CBS’ internal control over financial reporting is effective.
Readers are cautioned that internal control over financial reporting, no matter how well designed, has inherent limitations and
may not prevent or detect misstatements. Therefore, even effective internal control over financial reporting can only provide
reasonable assurance with respect to the financial statement preparation and presentation.
Dated: March 31, 2014
/s/ Edward M. Slezak
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/s/ John D. Ireland
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Edward M. Slezak
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John D. Ireland
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Chief Executive Officer and General Counsel
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Senior Vice President-Finance and Chief
|
(Principal Executive Officer)
|
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Financial Officer (Principal Accounting
|
|
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and Financial Officer)
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Item 9B. OTHER INFORMATION.
None.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
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1.
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Nature of business and summary of significant accounting policies
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Basis of presentation
The accompanying consolidated financial
statements of Crumbs Bake Shop, Inc. (“CBS”), formerly known as 57
th
Street General Acquisition Corp., and
Crumbs Holdings LLC and its wholly-owned subsidiaries (CBS and Crumbs Holdings LLC and its wholly-owned subsidiaries are collectively
referred to herein as “Crumbs”) as of December 31, 2013 and 2012 and for the years ended December 31, 2013 and 2012
have been prepared in conformity with the accounting principles generally accepted in the United States of America (“GAAP”).
As used in these notes, the term “Holdings” refers to Crumbs Holdings LLC and, unless the context requires otherwise,
its wholly-owned subsidiaries.
Going concern
The accompanying consolidated financial
statements have been prepared in conformity with GAAP, which contemplates the realization of assets and satisfaction of liabilities
in the normal course of business and the continuation of Crumbs as a going concern. Crumbs’ net loss attributable to stockholders
was approximately $15.3 million and $7.7 million during the years ended December 31, 2013 and 2012, respectively, and its operating
activities used cash of approximately $7.6 million and $4.1 million during the years ended December 31, 2013 and 2012, respectively.
Management expects that Crumbs’ operating
expenses will continue to consume a significant portion of its cash resources and that Crumbs will not be able to generate gross
profits in amounts necessary to offset or exceed such expenses in the foreseeable future. Accordingly, management anticipates that
Crumbs will continue to record net losses in future periods. Management is evaluating the steps that it may be able to take to
reduce Crumbs’ operating expenses and increase gross profits, but management cannot predict if or when Crumbs will be able
to generate net income. At December 31, 2013, Crumbs had a working capital deficit of approximately $2.6 million and an accumulated
deficit of $25.0 million. Crumbs will require additional funds to meet its working capital needs, execute its business strategy
and further develop its business. Crumbs has historically funded its operations, business development and growth through sales
of CBS common stock and convertible debt financings. In addition to reducing operating costs and increasing gross profits, management’s
plan for funding future operations may include additional equity or debt financings. No assurance can be given, however, that financing
will be available at desireable times, amounts or terms.
These factors raise substantial doubt as
to Crumbs’ ability to continue as a going concern. In the event that Crumbs’ operations do not generate sufficient
cash flows to fund operations and/or Crumbs is unable to obtain additional funds on a timely basis, Crumbs may be forced to curtail
or cease its activities, which would likely result in the loss to investors of all or a substantial portion of their investment.
The accompanying consolidated financial statements do not include any adjustments to reflect the possible future effects on the
recoverability and classification of assets or the amounts and classifications of liabilities that may result from the outcome
of this uncertainty.
Reverse merger
On
January 9, 2011, CBS, 57th
Street Merger Sub LLC, a wholly-owned subsidiary of CBS (“Merger
Sub”), Holdings, the members of Holdings immediately prior to the consummation of the Merger (each, a “Member”
and, collectively, the “Members”) and the representatives of the Members and Holdings, entered into a Business Combination
Agreement, amended on each of February 18, 2011, March 17, 2011 and April 7, 2011 (the “Business Combination Agreement”),
pursuant to which Merger Sub merged with and into Holdings with Holdings surviving the merger as a non-wholly owned subsidiary
of CBS (the “Merger”). The entity surviving the Merger kept the Crumbs Holdings LLC name; however, references herein
to the Members of Holdings refer only to the members of Crumbs Holdings LLC immediately prior to the consummation of the Merger
and Julian R. Geiger and, therefore, exclude the members of Merger Sub. The transactions contemplated by the consummation of the
Merger and Business Combination Agreement are referred to herein collectively as the “Transaction.” Management has
concluded that Holdings is the accounting acquirer based on its evaluation of the facts and circumstances of the acquisition.
Upon consummation of the Merger,
the Members received consideration in the form of newly issued securities and approximately $22,086,000 in cash. The securities
consisted of (i) 4,541,394 New Crumbs Class B Exchangeable Units (“Class B Units”) issued by Holdings (the aggregate
of which were exchangeable for 4,541,394 shares of CBS common stock, and 2,981,394 which have been exchanged to date for shares
of CBS common stock), and (ii) 454,139.4 shares of Series A Voting Preferred Stock (“Series A Preferred Stock”) issued
by CBS (each such share entitling its holder the right to cast 10 votes per share in all matters for which the holders of common
stock are entitled to vote, and 298,139.4 of which have been surrendered and redeemed by CBS in connection
with the above-mentioned exchange of Class B Units). CBS also reserved an additional 4,400,000 shares of its common stock for issuance
in exchange for up to 4,400,000 Class B Units which may be earned by the Members if certain financial or stock price targets are
met (the “Contingency Consideration”) as follows:
CRUMBS BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
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1.
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Nature of business and summary of significant accounting policies (continued)
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Reverse merger (continued)
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·
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1,466,666.7 Class B Units in the event
the common stock of CBS has a trading price at $15.00 or above for 20 trading days out of 30 consecutive trading days during the
calendar year 2011 (“First Stock Target”); and/or
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·
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1,466,666.7 Class B Units in the event
the common stock of CBS has a trading price at $17.50 or above for 20 trading days out of 30 consecutive trading days during either
the calendar year 2011 or 2012 (“Second Stock Target”); and/or
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|
·
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1,466,666.6 Class B Units in the event
the common stock of CBS has a trading price at $20.00 or above for 20 trading days out of 30 consecutive trading days during any
of the calendar years 2011, 2012 or 2013 (“Third Stock Target”); and/or
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·
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to the extent that not all of the foregoing
Stock Targets have been achieved, 2,200,000 Class B Units in the event CBS achieves $17,500,000 in Adjusted EBITDA (as described
in the Business Combination Agreement) for the twelve months ending December 31, 2013; and/or
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·
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to the extent that not all of the foregoing
Stock Targets have been achieved, 2,200,000 Class B Units in the event CBS achieves $25,000,000 in Adjusted EBITDA for the twelve
months ending December 31, 2014; and/or
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|
·
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any remaining Contingency Consideration
not otherwise achieved hereunder up to the Maximum Contingency Consideration in the event CBS achieves $30,000,000 in Adjusted
EBITDA for the twelve months ending December 31, 2015.
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In the event a stock target is not met,
Members may still be entitled to the Contingency Consideration from the stock target should subsequent stock targets be achieved.
In addition, Holdings, as the entity surviving
the Merger, received, as a capital contribution from CBS, the sum of approximately $13,725,000 (not including refunds receivable
after the closing of the Merger) after giving effect to the retention of approximately $53,000 by CBS for future public company
expenses and the payment of approximately $149,000 for CBS’ then outstanding franchise taxes.
Nature of business
Holdings, through its subsidiaries, engages
in the business of selling a wide variety of cupcakes, cakes, cookies and other baked goods as well as hot and cold beverages.
Holdings offers these products through its stores, e-commerce division, catering services and wholesale distribution business.
Principles of consolidation
The accompanying consolidated financial
statements include the accounts of CBS and Holdings. Intercompany transactions and balances have been eliminated in consolidation.
Trade receivables
Crumbs carries its trade receivables at
cost less an allowance for doubtful accounts. On a periodic basis, Crumbs evaluates its accounts receivable and establishes
an allowance for doubtful accounts, based on a history of past write-offs and collections and current credit conditions. The amount
of allowance for doubtful accounts at both December 31, 2013 and 2012 was $0.
CRUMBS
BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
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1.
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Nature of business and summary of significant accounting policies (continued)
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Restricted certificates of deposit
As of both December 31, 2013 and December
31, 2012, Crumbs had $673,000 of cash restricted from withdrawal and held by banks as certificates of deposit securing letters
of credit (see Note 10). The letters of credit are required as security deposits for certain of Crumbs’ non-cancellable store
operating leases.
Fair value of financial instruments
Crumbs’ financial instruments consist
primarily of cash in banks, certificates of deposit and trade receivables. The carrying amounts for cash and cash equivalents,
certificates of deposit and trade receivables approximate fair value due to the short term nature of the instruments.
Property and equipment
Property and equipment is stated at cost
less accumulated depreciation. Depreciation is provided for by the straight-line method over the following estimated useful lives:
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Estimated
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Asset
|
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Useful Life
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Leasehold improvements
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Lesser of useful lives or lease term
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Furniture and equipment
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5-10 years
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Computer software and equipment
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3-5 years
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Expenditures for repairs and maintenance
are charged to operations as incurred.
Impairment of long-lived assets
When facts and circumstances indicate that
the carrying values of long-lived assets may not be recoverable, Crumbs evaluates long-lived assets for impairment in accordance
with Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 360, “Property,
Plant and Equipment.” Crumbs first compares the carrying value of the asset to the asset’s estimated future cash flows
(undiscounted). If the estimated future cash flows are less than the carrying value of the asset, Crumbs calculates an impairment
loss based on the asset’s estimated fair value. The fair value of the assets is estimated using a discounted cash flow model
based on future store revenue and operating costs, using internal projections. Cash flows for store assets are identified at the
individual store level. Crumbs most recently completed an impairment evaluation in the fourth quarter of 2013, and certain assets
were determined to be impaired (see Note 5).
Intangible assets
Intangible assets related to branding costs
and website design are amortized over their useful lives, estimated to be five years. Intangible assets related to Crumbs’
trademark costs, including initial registration, are considered to have indefinite useful lives and are evaluated annually for
impairment.
Deposits
Deposits consist of security deposits made
in connection with operating lease agreements for the rental of stores and office space and utility deposits made for gas and electric
services at several stores. According to the terms of certain lease agreements, a few security deposits are kept in separate bank
accounts by the respective landlords and earn interest at various rates, while also being subject to administrative fees. Most
utility deposits are eligible for refund after three years of consecutive, timely payments.
CRUMBS
BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
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1.
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Nature of business and summary of significant accounting policies (continued)
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Tax Receivable Agreement
Holdings has made an election under Section
754 of the Internal Revenue Code (the "Code"), which resulted in and may continue to result in an adjustment to the tax
basis of the assets of Holdings at the time of an exchange of Class B Units. As a result of both the initial purchase of Class
B Units from the Members in connection with the Merger and subsequent exchanges, CBS will become entitled to a proportionate share
of the existing tax basis of the assets of Holdings. In addition, the purchase of Class B Units and subsequent exchanges are expected
to result in increases in the tax basis of the assets of Holdings that otherwise would not have been available. Both this proportionate
share and these increases in tax basis may reduce the amount of tax that CBS would otherwise be required to pay in the future.
These increases in tax basis may also decrease gains (or increase losses) on future dispositions of certain capital assets to the
extent tax basis is allocated to those capital assets.
CBS entered into a Tax Receivable Agreement
with Holdings (the “Tax Agreement”) that requires CBS to pay to the Members up to 75% of the amount of the tax benefits,
if any, that CBS is deemed to realize as a result of (i) the existing tax basis in the assets of Holdings on the date of the Merger,
(ii) these increases in tax basis and (iii) certain other tax benefits related to CBS entering into the Tax Agreement, including
tax benefits attributable to payments under the Tax Agreement. These payment obligations are obligations of CBS and not of Holdings.
On November 14, 2011, Julian Geiger became a party to the Tax Agreement as part of the Geiger Employment Agreement (see Note 15).
For purposes of the Tax Agreement, the benefit deemed realized by CBS will be computed by comparing the actual income tax liability
of CBS (calculated with certain assumptions) to the amount of such taxes that CBS would have been required to pay had there been
no increase to the tax basis of the assets of Holdings as a result of the purchase or exchanges, had there been no tax benefit
from the tax basis in the intangible assets of Holdings on the date of the Merger and had CBS not entered into the Tax Agreement.
The term of the Tax Agreement will continue until all such tax benefits have been utilized or expired, unless CBS exercises its
right to terminate the Tax Agreement for an amount based on the agreed payments remaining to be made under the Tax Agreement or
CBS breaches any of its material obligations thereunder, in which case all obligations will generally be accelerated and due as
if CBS had exercised its right to terminate the Tax Agreement.
Income taxes
Crumbs complies with FASB ASC 740, “Income
Taxes,” which requires an asset and liability approach to financial accounting and reporting for income taxes. Deferred income
tax assets and liabilities are computed for differences between financial statement and tax bases of assets and liabilities that
will result in future taxable or deductible amounts, based on enacted tax laws and rates applicable to the periods in which the
differences are expected to affect taxable income. Valuation allowances are established, when necessary, to reduce the deferred
tax asset to the amount expected to be realized.
Crumbs is required to determine whether
its tax positions are more likely than not to be sustained upon examination by the applicable taxing authority, including resolution
of any related appeals or litigation processes, based on the technical merits of the position. The tax benefit recognized is measured
as the largest amount of benefit that has a greater than fifty percent likelihood of being realized upon ultimate settlement with
the relevant taxing authority. De-recognition of a tax benefit previously recognized results in Crumbs recording a tax liability
that reduces stockholders’ equity. Based on its analysis, Crumbs has determined that it has not incurred any liability for
unrecognized tax benefits as of December 31, 2013 or 2012. Crumbs’ conclusions may be subject to review and adjustment at
a later date based on factors including, but not limited to, on-going analyses of and changes to tax laws, regulations and interpretations
thereof.
Crumbs recognizes interest and penalties
related to unrecognized tax benefits in interest expense and other expenses, respectively. No interest expense or penalties have
been recognized in 2013 or 2012.
CRUMBS
BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
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1.
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Nature of business and summary of significant accounting policies (continued)
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Lease obligations
Crumbs leases stores and office space under
operating leases. Most lease agreements contain rent escalation clauses, and some contain contingent rent provisions, tenant improvement
allowances and rent holidays. For purposes of recognizing incentives and minimum rental expenses on a straight-line basis over
the terms of the leases, Crumbs uses the date of initial possession to begin amortization, which is generally when Crumbs enters
the space and begins to make improvements in preparation for its intended use. No restrictions are imposed in the lease agreements
regarding dividends, additional debt or further leasing.
For tenant improvement allowances and rent
holidays, Crumbs records deferred rent in the consolidated balance sheets and amortizes the deferred rent over the terms of the
leases as reductions to occupancy expense in the consolidated statements of operations.
For scheduled rent escalation clauses during
the lease terms or for rental payments commencing at a date other than the date of initial occupancy, Crumbs records minimum rental
expenses on a straight-line basis over the terms of the leases in the consolidated statements of operations.
For contingent rent provisions that require
payment of additional rent based on a specified percentage of a store’s net sales in excess of a defined breakpoint, Crumbs
records occupancy expense related to the contingency in the consolidated statements of operations provided the achievement of the
breakpoint is considered probable.
Sales tax
Crumbs charges sales tax to its customers
as and at the rates required by applicable state law and records the liability to remit such taxes on an individual state basis.
Restricted stock
Compensation cost for awards of restricted
shares of CBS common stock stock is measured using the market price of CBS’ common stock at the date each award is granted.
The compensation cost is recognized over the period between the award grant date and the date that all restrictions lapse.
Warrant liability
Crumbs accounts for CBS’ 5,456,300
outstanding publicly-traded warrants in accordance with the guidance contained in FASB ASC 815-40-15-7D. Pursuant to this guidance,
management has determined that the warrants do not meet the criteria for equity treatment and must be recorded as a liability.
Accordingly, Crumbs classifies the warrant instruments as a liability at their fair value and adjusts the instruments to fair value
at each reporting period. This liability is subject to re-measurement at each balance sheet date until exercised or expired, and
any change in fair value is recognized in Crumbs’ consolidated statements of operations. The fair value of warrants
issued by CBS has been estimated using the warrants’ quoted market price.
Fair value - definition and hierarchy
Fair value is defined as the price that
would be received to sell an asset or paid to transfer a liability (i.e., the “exit price”) in an orderly transaction
between market participants at the measurement date.
In determining fair value, Crumbs uses
various valuation approaches. A fair value hierarchy for inputs is used in measuring fair value that maximizes the use of observable
inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs are to be used when available.
Observable inputs are those that market participants would use in pricing the asset or liability based on market data obtained
from sources independent of Crumbs. Unobservable inputs reflect Crumbs’ assumptions about the inputs market participants
would use in pricing the asset or liability developed based on the best information available in the circumstances. The fair value
hierarchy is categorized into three levels based on the inputs as follows:
CRUMBS
BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
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1.
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Nature of business and summary of significant accounting policies (continued)
|
Fair value – definition and hierarchy
(continued)
Level 1
- Valuations
based on unadjusted quoted prices in active markets for identical assets or liabilities that Crumbs has the ability to access.
Valuation adjustments are not applied to Level 1 investments. Since valuations are based on quoted prices that are readily and
regularly available in an active market, valuation of these investments does not entail a significant degree of judgment.
Level 2
- Valuations
based on quoted prices in markets that are not active or for which all significant inputs are observable, either directly or indirectly.
Level 3 -
Valuations
based on inputs that are unobservable and significant to the overall fair value measurement.
Fair Value - valuation techniques and
inputs
Crumbs determined the fair value of the
warrant liability using the quoted market prices for the warrants. On reporting dates where there are no active trades, Crumbs
uses the last reported closing sales price of the warrants to determine the fair value (Level 2). There were no transfers between
Levels 1, 2 or 3 during 2013 and 2012.
Revenue recognition
Crumbs recognizes store revenue when payment
is tendered at the point of sale. Revenue from Crumbs’ catering services and wholesale distribution business is recognized
once goods are delivered, and revenue from its e-commerce division is recognized once goods are shipped. Revenue is reported net
of sales, use or other transaction taxes that are collected from customers and remitted to taxing authorities.
Revenue from Crumbs’ gift cards is
recognized when they are tendered for payment or redeemed. Outstanding customer balances are included in gift cards in the consolidated
balance sheets. There are no expiration dates on gift cards, and Crumbs does not charge any service fees that cause a decrement
to customer balances.
While Crumbs will continue to honor all
gift cards presented for payment, management may determine the likelihood of redemption to be remote for certain cards and certificates
due to, among other things, long periods of inactivity. In these circumstances, if management also determines there is no requirement
for remitting balances to government agencies under state escheatment laws, card balances may then be recognized in the consolidated
statements of operations.
Sales incentives, promotions and marketing
Expenses related to buy-one-get-one-free
incentives and product costs associated with redemptions from Crumbs’ coffee loyalty card program, through which customers
receive free product after a designated number of purchases, are recorded in cost of sales at the time of redemption. Such costs
totaled approximately $103,000 and $173,000 in 2013 and 2012, respectively.
Ongoing promotional product giveaway costs,
marketing and public relations costs are included in selling expenses. Product giveaway costs and other promotions associated with
new store openings are included in new store expenses. All costs are expensed as incurred. Amounts recorded in selling expenses
totaled approximately $1,226,000 and $496,000 in 2013 and 2012, respectively, and those included in new store expenses totaled
approximately $15,000 and $62,000 in 2013 and 2012, respectively.
New store expenses
New store expenses consisting primarily
of manager salaries, employee payroll and related training costs incurred prior to the opening of a store, straight-line rent from
the possession date to store opening date, related occupancy costs incurred prior to opening, start-up supplies and promotion of
new store openings, are expensed as incurred.
CRUMBS
BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
|
1.
|
Nature of business and summary of significant accounting policies (continued)
|
Store closings
During 2013, 10 underperforming stores
were closed. Costs associated with store closings included lease termination and professional fees and store repairs totaling approximately $415,000. These
costs are included with occupancy expenses on the Statement of Operations. Occupancy expenses also included approximately $718,000
of reduced expenses associated with an adjustment in deferred rent expense associated with these stores. Loss on disposal of property
and equipment included approximately $1,013,000 of loss related to these stores.
Shipping
and handling costs
Shipping and handling costs related to
the e-commerce division are expensed as incurred and included in the cost of sales. Total expenses for 2013 and 2012 were approximately
$529,000 and $527,000, respectively.
Use of estimates
The
preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions
that affect the reported amounts of assets and liabilities at the date of the consolidated financial statements, disclosures
of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenue and expenses
during the reporting periods. Actual results could differ from those estimates.
Concentrations of credit risk
Financial instruments which potentially
expose Crumbs to concentrations of credit risk consist primarily of trade receivables. Management does not believe significant
credit risk existed at December 31, 2013 or 2012.
Crumbs maintains cash at two financial
institutions. The accounts are insured by the Federal Deposit Insurance Corporation (“FDIC”) up to $250,000 per financial
institution. In addition, the FDIC enacted temporary unlimited coverage for noninterest-bearing transaction accounts, effective
December 31, 2010 through December 31, 2012. Crumbs’ uninsured bank balances, including certificates of deposit, totaled
approximately $687,000 and $682,000 at December 31, 2013 and 2012, respectively.
Concentrations
Cupcake sales comprised approximately 78.4%
and 77.0% of Crumbs’ net sales for the years ended December 31, 2013 and 2012, respectively. Beverage sales comprised approximately
11.4% and 11.1% of Crumbs’ net sales for the years ended December 31, 2013 and 2012, respectively.
Recently issued accounting standards
Crumbs does not believe that the adoption
of any recently issued accounting standards will have a material impact on its current financial position and results of operations.
Reclassifications
Certain reclassifications have been made
to amounts previously reported for 2012 to conform with the 2013 presentation. Such reclassifications have no effect on previously
reported net loss.
CRUMBS
BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Inventories are valued at the lower of
cost or market, with cost being determined using the average cost method. At December 31, 2013 and December 31, 2012, inventories
were comprised of the following:
|
|
2013
|
|
|
2012
|
|
Packaging inventory
|
|
$
|
214,112
|
|
|
$
|
214,757
|
|
E-Commerce packaging inventory
|
|
|
92,740
|
|
|
|
136,524
|
|
Beverage supply inventory
|
|
|
96,486
|
|
|
|
169,049
|
|
Candy inventory
|
|
|
-
|
|
|
|
5,003
|
|
Store supplies and merchandise inventory
|
|
|
15,227
|
|
|
|
34,044
|
|
Total:
|
|
$
|
418,565
|
|
|
$
|
559,377
|
|
Packaging and e-commerce packaging inventories
consist of labels, boxes, bags and styrofoam coolers for packaging and shipping baked goods. Beverage supply inventory consists
of coffee, tea, flavored syrups and bottled soft drinks, and candy inventory primarily consists of bulk candy sold by weight. Store
supplies and merchandise inventory consists of paper goods, packaging, decorating materials, other miscellaneous supplies purchased
in bulk and consumed in daily operations and logoed hats, tee shirts, bandanas and aprons used primarily as employee uniforms.
|
3.
|
Property and equipment
|
At December 31, 2013 and 2012, property and equipment were comprised
of the following:
|
|
2013
|
|
|
2012
|
|
Leasehold improvements
|
|
$
|
13,962,615
|
|
|
$
|
11,912,458
|
|
Furniture and equipment
|
|
|
6,064,327
|
|
|
|
4,534,868
|
|
Construction in progress
|
|
|
42,112
|
|
|
|
802,139
|
|
Total costs of property and equipment
|
|
|
20,069,054
|
|
|
|
17,249,465
|
|
Less accumulated depreciation
|
|
|
(5,471,466
|
)
|
|
|
(4,121,834
|
)
|
Total:
|
|
$
|
14,597,588
|
|
|
$
|
13,127,631
|
|
Construction in progress primarily relates
to leasehold improvements and equipment for stores not yet operating at December 31, 2013 and 2012.
Depreciation expense was approximately
$2,361,000 and $1,768,000 for 2013 and 2012, respectively.
At December 31, 2013, intangible assets were comprised of the
following:
Intangibles subject to amortization:
|
|
|
|
|
Accumulated
|
|
|
|
|
|
|
Cost
|
|
|
Amortization
|
|
|
Net
|
|
Internally Developed Software
|
|
$
|
485,770
|
|
|
$
|
0
|
|
|
$
|
485,770
|
|
Branding Costs
|
|
|
355,959
|
|
|
|
(354,032
|
)
|
|
|
1,927
|
|
Website Design
|
|
|
286,466
|
|
|
|
(235,181
|
)
|
|
|
51,285
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
$
|
1,128,195
|
|
|
$
|
(589,213
|
)
|
|
$
|
538,982
|
|
Intangibles not subject to amortization:
|
|
Cost
|
|
Trademark costs, including initial registration
|
|
$
|
307,310
|
|
CRUMBS
BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
|
4.
|
Intangible assets (continued)
|
At December 31, 2012, intangible assets
were comprised of the following:
Intangibles subject to amortization:
|
|
|
|
|
Accumulated
|
|
|
|
|
|
|
Cost
|
|
|
Amortization
|
|
|
Net
|
|
Internally Developed Software
|
|
$
|
81,634
|
|
|
$
|
0
|
|
|
$
|
81,634
|
|
Branding Costs
|
|
|
403,459
|
|
|
|
(336,230
|
)
|
|
|
67,229
|
|
Website Design
|
|
|
276,347
|
|
|
|
(182,177
|
)
|
|
|
94,170
|
|
|
|
$
|
761,440
|
|
|
$
|
(518,407
|
)
|
|
$
|
243,033
|
|
Intangibles not subject to amortization:
|
|
Cost
|
|
Trademark costs, including initial registration
|
|
$
|
205,243
|
|
Amortization expense of approximately $91,000
and $130,000 for each of the years ended December 31, 2013 and 2012, respectively, was related to intangible assets.
Estimated amortization expense related to intangible assets
for the succeeding five years is:
December 31
|
|
Amount
|
|
2014
|
|
|
92,000
|
|
2015
|
|
|
87,000
|
|
2016
|
|
|
84,000
|
|
2017
|
|
|
84,000
|
|
2018
|
|
|
81,000
|
|
|
5.
|
Impairment of long-lived assets
|
During the fourth quarters of 2013 and
2012, management’s analyses of Crumbs’ operating performance by store identified impairment indicators at certain stores.
The indicators included sustained operating losses with a failure to meet or exceed sales targets. These conditions indicated the
carrying values of the leasehold improvements at these stores may not be recoverable. As a result, Crumbs completed an impairment
test in accordance with its accounting policy, which resulted in impairment of leasehold improvements and capitalized lease costs
of approximately $1,322,000 and $1,869,000 for the years ended December 31, 2013 and 2012, respectively.
On May 10, 2013 and June 11, 2013, CBS
completed the issuance of $7,000,000 and $3,000,000, respectively, in aggregate principal amount of its senior convertible notes
(the “Convertible Notes”) due May 10, 2018 and June 11, 2018, respectively (individually and collectively, the “Maturity
Date”) in a private offering to certain accredited investors.
The Convertible Notes bear interest at
an annual rate of 6.5% (18.0% per annum if there is an event of default under the Convertible Notes) payable quarterly in arrears
on each January 1, April 1, July 1 and October 1. Interest expense related to the Convertible Notes was approximately $403,000
for the year ended December 31, 2013. The interest due in the year ended December 31, 2013 was paid by issuing 210,846 shares of
CBS common stock, 104,842 of which was issued in 2014, and cash in the approximate amount of $73,000.
On the Maturity Date or earlier acceleration as described below,
the Convertible Notes will be convertible into shares of CBS common stock based on a conversion price of $1.55 per share (the “Conversion
Price”). CBS may determine to convert accrued interest into CBS common stock by issuing that number of shares of common stock
equal to the amount of interest to be paid divided by the Conversion Price, provided that there has been no failure of any of the
conditions to such conversion set forth in
the Convertible
Notes (an “Equity Conditions Failure”) on any day during the period commencing 20 trading days immediately prior to
such date of determination unless waived by a Note holder. Otherwise, the Company will be required to make interest payments in
cash.
CRUMBS
BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
|
6.
|
Debt arrangements (continued)
|
Fractional shares that would otherwise
be issuable upon the conversion of a Note or the payment of interest in shares will be rounded up to the next whole share in the
case of a conversion and rounded to the nearest whole share in the case of an interest payment in shares.
All of the conversion rights discussed
above are subject to ownership limitations set forth in the Convertible Notes, which prohibit any holder from receiving shares
under the Convertible Notes, by way of conversion, the payment of interest in shares or otherwise, in an amount that would cause
that holder to beneficially own more than 9.99% of the outstanding shares of common stock after giving effect to the issuance (the
“Ownership Limitation”).
Prepayment and acceleration of maturity
At any time after the first anniversary
of the date on which a Note was issued and provided that no Equity Conditions Failure exists, but no more often than once during
any 30-day period, the Company may prepay the unpaid principal balance and accrued interest and late charges (collectively, the
“Conversion Amount”) then remaining under the Note, in whole or in part, subject to a 25% prepayment premium. If, however,
the amount that the Company elects to prepay exceeds the amount that the holder could convert after taking into account the Ownership
Limitation, then the amount of the prepayment will be limited to such lesser amount. The Company’s election to prepay a Note
will be cancelled if, unless waived by a holder, an Equity Conditions Failure occurs at any time prior to the date set for prepayment.
The Convertible Notes permit their holders
to accelerate the Company’s repayment obligations if there is a change in control (as defined in the Convertible Notes) of
the Company at any time before the maturity dates of the Convertible Notes. If a change in control occurs on or before the third
anniversary of a Note’s issuance date, the Company would be obligated to pay a cash premium on the unpaid principal balance
to the holder of that Note equal to 15.0% if the change in control occurs on or before the first anniversary of the issuance date,
10.0% if the change in control occurs between the first and second anniversaries of the issuance date, and 5.0% if the change in
control occurs between the second and third anniversaries of the issuance date. Each Note contains events of default that are customary
for this type of instrument. Upon an event of default and regardless of whether such event of default has been cured, the holder
will have the right to accelerate all or a portion of the outstanding balance due under its Note and may also be entitled to exercise
those rights available to an unsecured creditor of the Company.
Mandatory Conversion
The Company has the right to require the
holder of a Note to convert the Conversion Amount remaining under the Note if, at any time after the first anniversary of the issuance
date, (i) the dollar volume-weighted average price for the common stock on the principal market on which the common stock is then
listed or traded exceeds 200% of the Conversion Price for 30 consecutive trading days, and (ii) no equity conditions failure then
exists, although the Company is entitled to effect only one mandatory conversion during any 20 consecutive trading days. Shares
delivered in connection with a mandatory conversion must be accompanied by a payment in cash equal to the amount of any accrued
and unpaid interest with respect to the amount being converted, plus all accrued and unpaid late charges with respect to such amount.
Debt Issuance Costs
Debt issuance costs associated with the
sale of the Convertible Notes amounted to approximately $939,000. These costs are being amortized rateably over the period ending
with the maturity of the Convertible Notes issued in the second closing. Amortization expense was approximately $102,000 for the
year ended December 31, 2013.
CRUMBS
BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Crumbs
files income tax returns in the U.S. federal jurisdiction, and may file income tax returns in various states. Generally, Crumbs
is subject to income tax examinations by major taxing authorities since inception. These potential examinations may include questioning
the timing and amount of deductions, the nexus of income among various tax jurisdictions and compliance with U.S. federal and state
tax laws. Crumbs does not expect that the total amount of unrecognized tax benefits, if any, will materially change over the next
six months.
In May of 2011, Crumbs recorded a deferred
tax asset related to the Tax Receivable Agreement amounting to $9,363,000. During the third quarter of 2013, Crumbs reviewed its
deferred tax asset net of payable to related parties pursuant to the Tax Agreement and determined that a full valuation allowance
was appropriate. The amount of $2,386,750 is recorded as income tax expense on the consolidated statement of operations for the
year ended December 31, 2013.
Income tax expense (benefit) for the years
ended December 31, 2013 and 2012 were comprised of the following:
Current
|
|
2013
|
|
|
2012
|
|
Federal
|
|
$
|
-
|
|
|
$
|
-
|
|
State and local
|
|
$
|
-
|
|
|
$
|
(7,040
|
)
|
Totals
|
|
$
|
-
|
|
|
$
|
(7,040
|
)
|
|
|
|
|
|
|
|
Deferred
|
|
2013
|
|
|
2012
|
|
Federal
|
|
$
|
1,939,234
|
|
|
$
|
-
|
|
State and local
|
|
$
|
447,516
|
|
|
$
|
-
|
|
Totals
|
|
$
|
2,386,750
|
|
|
$
|
-
|
|
A reconciliation of the expected U.S. federal
tax rate to the effective tax rate for the years ended December 31, 2013 and 2012 is as follows:
|
|
2013
|
|
|
2012
|
|
Federal
|
|
|
32.5
|
%
|
|
|
34.0
|
%
|
State and local taxes
|
|
|
7.5
|
%
|
|
|
(0.2
|
)%
|
Valuation allowance
|
|
|
(40.0
|
)%
|
|
|
(34.0
|
)%
|
Totals
|
|
|
0
|
%
|
|
$
|
(0.2
|
)%
|
|
8.
|
Commitments and contingencies
|
Lease obligations
Crumbs leases locations from which it conducts
retail, wholesale and administrative operations and is obligated under various cancelable and noncancelable leases through 2025
with options to renew many of the leases. In addition to base rent, Crumbs’ leases generally require it pay a proportionate
share of operating expenses such as insurance, common area maintenance charges, property taxes and utilities.
For scheduled escalation provisions or
for rental payments commencing on a date other than the date of initial occupancy, Crumbs records minimum rental expenses on a
straight-line basis over terms of the leases in the consolidated statements of operations.
Certain leases have been secondarily guaranteed
by a Member.
Rent expense under Crumbs’ operating
leases was approximately $9,365,000 and $7,691,000 for 2013 and 2012, respectively. Of the totals, approximately $227,000 and $311,000,
respectively, is included in new store expenses in the consolidated statements of operations, and the remainder of the expense
for each year is included in occupancy expenses in the consolidated statements of operations.
At December 31, 2013, Crumbs had not paid certain lease related
payments for 57 of its leased properties amounting to approximately $600,000 which is included in accounts payable and accrued
expenses. Subsequent to December 31, 2013, lease related payments for 36 of the leased properties were paid, leaving an unpaid
balance for December of approximately $267,000.
Included
in the unpaid balance are four stores vacated by the Company without the consent of the lessors under the related leases.
CRUMBS
BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
|
8.
|
Commitments and contingencies (continued)
|
At December 31, 2013, the future minimum
rental payments due under these operating leases are as follows:
Year Ending
|
|
|
|
December 31,
|
|
Amount
|
|
2014
|
|
|
8,691,000
|
|
2015
|
|
|
8,734,000
|
|
2016
|
|
|
8,688,000
|
|
2017
|
|
|
8,675,000
|
|
Thereafter
|
|
|
33,173,000
|
|
|
|
|
|
|
Total
|
|
$
|
67,961,000
|
|
Purchase commitment
In July 2012, CBS entered into an agreement
with Starbucks Corporation (“Starbucks”) to bring the full complement of Starbucks® brewed coffees, teas and espresso-based
drinks to all of Crumbs’ retail stores, except the Newark Liberty International Airport location (the “Starbucks Agreement”).
CBS agreed to purchase Starbucks coffee, Fontana sauces and syrups, and Tazo teas and paper products directly from Starbucks to
satisfy all of its brewed coffee and espresso beverage requirements in its retail stores. Under the Starbucks Agreement, CBS had
agreed to purchase a minimum amount of coffee products from Starbucks through August 2015. In October 2013, CBS and
Starbucks mutually agreed to discontinue the Starbucks Agreement. CBS will sell through the remaining inventory of Starbucks
products in the stores. In addition, CBS agreed to purchase from Starbucks, for approximately $75,000, the Starbucks brewing equipment
located in its stores, which was loaned to CBS at the time the parties entered into the Starbucks Agreement.
In January 2013, Holdings entered into
a consulting agreement with GCD Consultants (“GCD”), which replaced and superseded the original consulting agreement
dated January 2012, whereby GCD was engaged to provide the following services: (i) strategic planning for the placement of retail
stores at sites within markets designated by Holdings; (ii) identification of retail store sites within enclosed shopping centers,
life-style centers and street retail districts; (iii) acting as Holdings’ representative to real estate landlords; (iv) assistance
with the negotiation of business terms and conditions for real estate leases; and (v) consultation with Holdings’ legal counsel
in lease negotiations for retail stores (the “Consulting Agreement”). The Consulting Agreement requires Holdings to
make annual guaranteed payments to GCD in the aggregate amount of $420,000, payable in equal monthly installments through December
31, 2015. Per the terms of the Consulting Agreement, Holdings paid $345,000 for the year ended December 31, 2013. Holdings elected
to terminate the Consulting Agreement effective October 30, 2013. Based on the number of retail stores committed to in 2013, $20,000
has been paid since December 31, 2013, with an additional $50,000 due to GCD.
Legal Proceedings
The Company is subject to
various legal proceedings and claims that arise in the ordinary course of business. In the opinion of management, after
consultation with legal counsel, the amount of any ultimate liability with respect to these actions will not materially
affect the Company’s financial statements or results of operations.
|
9.
|
Fair value measurements
|
Crumbs complies with FASB ASC 820, “Fair
Value Measurement”, for its financial assets and liabilities that are re-measured and reported at fair value at each reporting
period, and non-financial assets and liabilities that are re-measured and reported at fair value at least annually.
The following tables present information
about Crumbs’ liabilities that are measured at fair value on a recurring basis as of December 31, 2013 and 2012, and indicates
the fair value hierarchy of the valuation techniques Crumbs utilized to determine such fair value. In general, fair values determined
by Level 1 inputs utilize quoted prices (unadjusted) in active markets for identical assets or liabilities. Fair values determined
by Level 2 inputs utilize data points that are observable such as quoted prices, interest rates and yield curves.
CRUMBS
BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
|
9.
|
Fair value measurements (continued)
|
Fair values determined by Level 3 inputs
are unobservable data points for the liability, and includes situations where there is little, if any, market activity for the
liability:
Description
|
|
December 31, 2013
|
|
|
Quoted
Prices in
Active
Markets
(Level 1)
|
|
|
Significant
Other
Observable
Inputs
(Level 2)
|
|
|
Significant
Other
Unobservable
Inputs
(Level 3)
|
|
Liabilities:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Warrant liability
|
|
|
|
|
|
|
|
|
|
$
|
327,378
|
|
|
|
|
|
Description
|
|
December 31, 2012
|
|
|
Quoted
Prices in
Active
Markets
(Level 1)
|
|
|
Significant
Other
Observable
Inputs
(Level 2)
|
|
|
Significant
Other
Unobservable
Inputs
(Level 3)
|
|
Liabilities:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Warrant liability
|
|
|
|
|
|
|
|
|
|
$
|
381,941
|
|
|
|
|
|
In lieu of security deposits required pursuant
to the terms of several operating leases, Holdings has chosen to obtain letters of credit issued by two financial institutions,
when such substitution is allowed by the landlords. As of December 31, 2013 and 2012, issued and unused letters of credit totaled
$591,825 and $637,425, respectively. In May 2011, Holdings entered into a loan agreement in connection with the letters of credit
issued by one of the institutions in the form of a $575,000 revolving line of credit, with a variable rate based on the Wall Street
Journal Prime Rate. Letters of credit amounting to $493,825 and $539,425 were reserved under this line of credit as of December
31, 2013 and 2012, respectively. The line of credit is secured by a certificate of deposit, and no amounts were outstanding on
the line of credit at December 31, 2013 and 2012. Letters of credit in the amount of $98,000 issued by a second financial institution
are also secured by certificates of deposit.
The certificates of deposit used to secure
the letters of credit are recorded as restricted certificates of deposit in the balance sheet (see “Restricted certificates
of deposit,” Note 1).
In 2013 and 2012, Holdings received 100%
of its baked goods from five commercial bakeries, located in New York City, Los Angeles, Boston, Northern Virginia and Chicago,
who supplied the stores in their surrounding areas. To mitigate the risks associated with these arrangements, Crumbs purchased
Business Income from Dependent Properties insurance coverage. Should the suppliers experience a loss of or damage to their facilities
due to a covered peril, insurance will cover up to $10,000,000 of Crumbs’ losses related thereto, subject to applicable deductibles
and waiting periods.
In 2013 and 2012, Crumbs paid approximately
$43,000 and $28,000, respectively, in rent to a landlord that is partially owned by an officer of Crumbs.
CRUMBS
BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
|
13.
|
Net loss per common share
|
Crumbs complies with accounting and disclosure
requirements of FASB ASC 260, “Earnings Per Share.” Basic net income (loss) per common share is computed by dividing
net income (loss) attributable to common stockholders by the weighted average number of CBS common shares outstanding during the
period and does not include the effect of any potentially dilutive common stock equivalents. Diluted net income (loss) per share
is derived by dividing net income (loss) attributable to CBS common stockholders by the weighted average number of common shares
outstanding, adjusted for the dilutive effect of outstanding common stock equivalents. There is no dilutive effect on the net income
(loss) per share during loss periods. For the year ended December 31, 2013, warrants to purchase 5,456,300 shares of common stock
and Class B Units exchangeable for 2,340,000 shares of common stock were excluded from the calculation of diluted loss per share
because their effect would have been anti-dilutive. In addition, for the years ended December 31, 2013 and 2012, 407,300 shares
and 267,000 shares, respectively, of unvested restricted common stock (see Note 14) were excluded from the calculation of diluted
loss per share because their effect would have been anti-dilutive.
CBS maintains an equity incentive plan
(the “Equity Plan”) for Crumbs’ directors, officers and employees that provides for the issuance of up to 1,038,295
shares of CBS’ common stock pursuant to awards, which may be in the form of incentive and nonqualified stock options, stock
appreciation rights, restricted shares of common stock, restricted stock units, stock bonus awards, and performance compensation
awards. As originally adopted, the Equity Plan reserved 338,295 shares of common stock for issuance pursuant to awards, which CBS
registered with the Securities and Exchange Commission (the “SEC”) on January 31, 2012. At the Annual Meeting of Stockholders
of CBS in June 2012, the stockholders approved an amendment to the Equity Plan to increase by 700,000 the number of shares of common
stock that are available for issuance, which CBS registered with the SEC on November 9, 2012. During the year ended December 31,
2013, CBS granted 163,600 shares of restricted common stock to eligible employees. During the year ended December 31, 2013, CBS
granted 108,000 shares of restricted common stock to members of the Board of Directors. In the year ended December 31, 2013, there
were 31,300 shares of restricted common stock forfeited due to the termination of the holders’ service with Crumbs before
completion of applicable vesting periods
.
As of December 31, 2013, the total fair market value
of the stock awards outstanding was approximately $839,000 based on a weighted average grant date fair value of $2.06 per share.
The shares are subject to cliff vesting schedules which vary between one and three years.
As of December 31, 2013, 522,995 shares
of common stock remained available for future issuance under the Equity Plan. CBS utilizes newly issued shares of common stock
to make restricted stock grants. Awards that expire or are canceled generally become available for re-grant under the Plan.
The following is a summary of restricted
stock activity through September 30, 2013:
|
|
Shares
Available for
Grant
|
|
|
Number of
Shares
Outstanding
|
|
|
Weighted
Average Grant
Date Fair
Value
|
|
|
Average
Remaining
Term
(in years)
|
|
Balances as of December 31, 2012
|
|
|
763,295
|
|
|
|
267,000
|
|
|
$
|
3.56
|
|
|
|
1.85
|
|
Authorized
|
|
|
-
|
|
|
|
-
|
|
|
$
|
-
|
|
|
|
|
|
Granted
|
|
|
(271,600
|
)
|
|
|
271,600
|
|
|
$
|
2.19
|
|
|
|
|
|
Forfeited
|
|
|
31,300
|
|
|
|
(31,300
|
)
|
|
$
|
2.43
|
|
|
|
|
|
Vested
|
|
|
|
|
|
|
(100,000
|
)
|
|
$
|
3.14
|
|
|
|
|
|
Balances as of December 31, 2013
|
|
|
522,995
|
|
|
|
407,300
|
|
|
|
2.06
|
|
|
|
1.46
|
|
CRUMBS
BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
|
14.
|
Restricted stock (continued)
|
Total stock-based compensation expense
related to the Plan was approximately $523,000 and $379,000 for the years ended December 31, 2013, and 2012, respectively. For
the years ended December 31, 2013 and 2012, stock-based compensation expense related to employees under the Plan was approximately
$321,000 and $199,000, respectively. For the years ended December 31, 2013 and 2012, stock-based compensation expense related to
members of the Board of Directors was approximately $202,000 and $180,000, respectively. Stock-based compensation expense related
to employees is included in staff expenses in the consolidated statements of operations, and stock-based compensation
expense related to members of the Board is included in general and administrative expenses in the consolidated statements
of operations.
Total stock-based compensation expense not yet recognized of
approximately $560,000 as of December 31, 2013 had a weighted average period of approximately eighteen (18) months over which the
compensation expense is expected to be recognized. Compensation expense is amortized on a straight-line basis over the vesting
period. Shares subject to outstanding restricted stock grants are included in the numbers of issued and outstanding common shares
reported in the consolidated balance sheets.
CBS is authorized to issue 1,000,000
shares of preferred stock with such designations, voting and other rights and preferences as may be determined from time to
time by the Board of Directors. Upon exchange of the Class B Units in accordance with the Exchange and Support Agreement
among the Members, Holdings and CBS that was entered into in connection with the Merger (see “Reverse merger”,
Note 1), shares of CBS common stock will be issued at the current ratio of 1:1 (subject to certain adjustments related to
organic dilution), and, concurrently therewith, a proportionate number of shares of Series A Preferred Stock will, subject to
the availability of lawful funds therefore, be automatically redeemed for their $0.0001 par value and cancelled at the
current ratio of 1:10, at which time they will become authorized but unissued shares of preferred stock. Except in connection
with the exchange of the Class B Units, the Series A Preferred Stock is not redeemable.
On November 14, 2011, Crumbs entered
into an employment agreement with Julian R. Geiger (the “Geiger Employment Agreement”) pursuant to which Mr.
Geiger will serve as President and Chief Executive Officer of Crumbs commencing November 14, 2011 and continuing through
December 31, 2013. The Geiger Employment Agreement provides that Mr. Geiger shall receive no salary nor participate in any
bonus plan of Crumbs that may be in effect during its term. Crumbs agreed that promptly following execution of the Geiger
Employment Agreement, Holdings would grant to him 799,000 Class B Units and CBS would grant to him 79,900 shares of Series A
Preferred Stock, subject to the following vesting provisions:
|
·
|
50% of the 799,000 Class B Units and of the 79,900 shares of the Series
A Preferred Stock would vest as of November 14, 2011; and
|
|
·
|
the remaining 50% of the 799,000 Class B Units and of the 79,900 shares
of Series A Preferred Stock would vest on November 14, 2012.
|
Concurrent with the execution of the Geiger
Employment Agreement, EHL Holdings LLC and Bauer Holdings, Inc. (formerly Crumbs, Inc.) agreed to forfeit an aggregate of 799,000
Class B Units and 79,900 shares of the Series A Preferred Stock.
On November 14, 2012, non-cash staff expense
related to stock-based compensation of $1,877,650 was recorded, calculated based upon the price of a share of CBS common stock
on November 14, 2011. On October 9, 2012, pursuant to the Exchange and Support Agreement, (i) Mr. Geiger exchanged, for no consideration
other than the surrender thereof, 319,600 Class B Units and 31,960 shares of Series A Preferred Stock that he owned for 319,600
shares of CBS common stock, (ii) EHL Holdings, LLC exchanged, for no consideration other than the surrender thereof, 694,700 Class
B Units and 69,470 shares of Series A Preferred Stock that it owned for 694,700 shares of CBS common stock, (iii) John D. Ireland
exchanged, for no consideration other than the surrender thereof, 39,000 Class B Units and 3,900 shares of Series A Preferred Stock
that he owned for 39,000 shares of CBS common stock, and (iv) Bauer Holdings, Inc. exchanged, for no consideration other than the
surrender thereof, 506,700 Class B Units and 50,670 shares of Series A Preferred Stock that it owned for 506,700 shares of CBS
common stock.
CRUMBS
BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
|
15.
|
Stockholders’ equity (continued)
|
On October 10, 2012, CBS entered into a
Securities Purchase Agreement (the “Stock Purchase Agreement”) with Special Situations Fund III QP, L.P., Special Situations
Cayman Fund, L.P., Special Situations Private Equity Fund, L.P. (collectively, the “Special Situations Funds”), Buckingham
RAF Partners, L.P., Buckingham RAF Partners II, L.P., Buckingham RAF International Partners Master Fund, LP, Whitney Capital Series
Fund LLC – Series LS1, Durban Capital LP, John Mills, P.A.W. Partners, L.P., P.A.W. Small Cap Partners, L.P., Prism Partners
I, L.P., Prism Partners III Leveraged, L.P., Prism Partner IV Leveraged Offshore Fund, Arthur J. Samberg, Leonard Potter, Frederick
Kraegel, Jeffrey Roseman, Mark Klein, and Julian Geiger (collectively, the “Investors”). Pursuant to the Stock Purchase
Agreement, CBS agreed to sell an aggregate 4,456,968 shares of CBS’ common stock to the Investors at a purchase price of
$2.21 per share (the “Capital Transaction”).
The shares issued in the Capital Transaction
were sold only to accredited investors in a private placement in reliance upon the exemption from registration provided by Section
4(2) of the Securities Act of 1933, as amended, and Rule 506 promulgated thereunder.
The closing of the Capital Transaction
and the sale of the shares thereunder took place on October 11, 2012. CBS received aggregate gross proceeds of $9,849,900 as a
result of the Capital Transaction. After deducting the expenses of the Capital Transaction, CBS’ net proceeds were approximately
$9,271,000.
Store closings
Since December 31, 2013, five additional
underperforming stores have been closed including two stores in New York, two stores in Washington, D.C. and one store in Pennsylvania.
Senior secured loan
On January 20, 2014, CBS and Holdings
entered into a Senior Secured Loan and Security Agreement (the “Loan Agreement”) with Fischer Enterprises, L.L.C.
(the “Lender”) whereby the Lender agreed to make a term loan to the Company in the original principal amount of $5,000,000
(the “
Loan
”). The Loan consists of two tranches. The
first tranche, in the original principal amount of $3,500,000, funded on January 21, 2014, and the second tranche, in the original
principal amount of $1,500,000, is scheduled to be funded on or before April 1, 2014 subject to certain conditions precedent.
Each tranche is to be evidenced by a promissory note (each, a “Fischer Note” and, collectively, the “Fischer
Notes”). The Loan Agreement requires CBS and Holdings, at the time that each tranche is funded, to pay the Lender a lending
fee equal to 1.0% of the tranche amount, which will be added to the principal balance of the Fischer Note for that tranche.
Pursuant to the terms of the Loan Agreement,
the Fischer Notes are senior to all other indebtedness of Crumbs and are secured by all assets of Crumbs, including equity in all
its subsidiaries and have a maturity date of July 1, 2016. Interest on the unpaid principal balance of the Fischer Notes will accrue
at the rate of 7.0% per annum and will be payable quarterly in arrears either in cash or by increasing the principal amount then
outstanding by the amount of interest due for such quarter. The Fischer Notes are convertible into shares of CBS common stock at
any time by the holders thereof at an initial conversion price of $.66 per share; provided, however, that, until March 31, 2016
and subject to certain limited exceptions such as acceleration on an event of default or a change of control, the Lender will be
prohibited from converting the Fischer Notes in an amount that would cause the Lender to beneficially own more than 34.99% of the
number of shares of CBS common stock then outstanding; and provided further that, pursuant to The NASDAQ Stock Market Rules applicable
to CBS, no holder may convert its Fischer Note in an amount that would cause such holder to beneficially own more than 19.9% of
the issued and outsanding shares of CBS common stock after giving effect to the conversion unless and until the stockholders of
CBS approve such conversion.
The Loan Agreement requires CBS to submit
the Loan to its stockholders for approval at the annual meeting of stockholders to be held in June 2014. If, despite CBS’
reasonable efforts, such approval is not obtained, then the Loan Agreement requires CBS to call and hold a meeting of stockholders
each quarter until the Loan is approved.
Unsecured Notes
In February 2014, one of the holders of the Unsecured Notes elected to convert $350,000 of its Unsecured Note into 225,806
shares of CBS common stock.