CINCINNATI, Nov. 1, 2024
/PRNewswire/ -- The Kroger Co. (NYSE: KR) and bitewell, the
FoodHealth Company, today announced their collaboration to bring
bitewell's FoodHealth Score, an innovative nutrition scoring
system, to Kroger customers nationwide. The scoring system seeks to
give customers a fast, reliable way to evaluate the healthfulness
of their food.
bitewell's FoodHealth Score rates foods from 1 to 100 based on
multiple factors including nutrient density and ingredient quality.
With the system, Kroger customers can view the FoodHealth Score of
an item while shopping online or within the Kroger app. Customers
are also able to access the FoodHealth Score in-store by scanning
the product's UPC codes. The easy-to-read score helps customers
instantly identify foods that align with their health goals, making
shopping for their families easier. Customers with a digital
account can view their past purchases' FoodHealth Score and
analysis of their purchasing trends through their "Nutrition
Insights" online.
"Kroger and bitewell are united in our desire to improve the
nutrition security of millions of people," said Jim Kirby, chief commercial officer at Kroger
Health "This initiative uses modern technology to give customers
the knowledge they need to make better decisions every day. With
this expanded service, Kroger and bitewell are setting a new
standard for nutrition transparency, while empowering customers to
gradually change the way they eat."
As part of its commitment to advancing Food as Medicine, Kroger
introduced OptUP in 2017, a color-coded program to help customers
evaluate the nutritional value of their food purchases and discover
Better for You products. The bitewell FoodHealth Score is part of
the OptUP program along with an enhanced scoring algorithm. The
advanced science of bitewell's FoodHealth Score incorporates a
broader range of nutritional attributes, enhancing the OptUP
program.
"We are excited to collaborate with bitewell to make
advancements that power the OptUP Nutrition Program," said
Laura Brown, head of nutrition,
Kroger. "This improved resource will help us deliver better access
and information to our customers, hopefully leading to improved
health outcomes."
"People need help navigating nutrition while they shop for
food," says Samantha
Citro-Alexander, CEO of bitewell. "We've all been there -
standing in front of an aisle wondering 'which of these is actually
healthy for me?'." The FoodHealth Score makes it fast and easy to
answer that question."
To learn more about the Kroger bitewell FoodHealth Score, visit:
www.kroger.com/mynutrtioninsights.
About Kroger Health
Kroger Health, the healthcare
division of The Kroger Co., is one of America's leading retail
healthcare organizations, serving more than 17 million patients
annually. Kroger Family of Pharmacies operate more than 2,200
pharmacies across 35 states and The Little Clinic offers telehealth
services in nine states and operates more than 220 in-person
clinics in eight states. Our team of 24,000 healthcare
practitioners, including pharmacists, nurse practitioners,
physician assistants, registered dietitians and technicians believe
in practicing at the top of our licenses, enabling "food as
medicine" to help prevent disease before it starts, and helping
people live healthier lives. For more information,
visit www.kroger.com/health.
About bitewell
bitewell is a nutrition technology
company on a mission to improve the world's health through food.
Their proprietary FoodHealth Score is a nutrition scoring system
that measures food's impact on your health. For more information,
visit https://www.bitewell.com/.
About Kroger
At The Kroger Co. (NYSE: KR),
we are dedicated to our Purpose: To Feed the Human Spirit™. We are,
across our family of companies nearly 420,000 associates who serve
over 11 million customers daily through a seamless digital shopping
experience and retail food stores under a variety of banner
names, serving America through food inspiration and uplift, and
creating #ZeroHungerZeroWaste communities. To learn more about us,
visit our newsroom and investor
relations site.
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SOURCE The Kroger Co.