Wine and Cheese Pairings Debut at Murray's
Cheese in Kroger Stores Around the Country
NEW
YORK, Oct. 17, 2024 /PRNewswire/ -- This
season, Murray's Cheese elevates the iconic pairing of wine and
cheese, taking inspiration from Sarah
Jessica Parker and her award-winning wine label, Invivo X,
SJP. Two unique product experiences will debut today from the
cheese retailer: a curated collection of cheeses selected by SJP to
perfectly complement her wines, and a custom cave-aged cheese
infused with Invivo X, SJP Sauvignon Blanc. Sarah Jessica Parker visited Murray's in
New York City to create these
special pairings – click here to go behind the scenes of her
wine & cheese tasting.
SJP X Murray's: The Curated Collection
SJP X Murray's: The Curated Collection is a
holiday entertaining set featuring three wine-friendly cheeses:
nutty Young Manchego, caramelly
Estate Gouda and doughy Taleggio, plus sea salt crackers, salty
olives and must-have jams. This collection is designed to
pair perfectly with the flavors of Invivo X, SJP Sauvignon Blanc,
Rosé and Pinot Noir. The cheeses are available nationwide on
murrayscheese.com and in more than 1,200 Murray's shops within
select Kroger stores across the country, alongside Invivo X, SJP
Sauvignon Blanc in Kroger stores.
Sarah Jessica Parker
comments: "There's always a dedicated spot in our fridge
reserved for cheese and wine, so I'm thrilled to share SJP X
Murray's: The Curated Collection with our customers this
season. Hand-picked to match our Sauvignon Blanc, Rosé and Pinot
Noir, this special cheese collection is perfect for sharing with
(or gifting!) friends and family this holiday season."
"Buttery cheeses offer a gorgeously rich balance to
fruit-forward wines - truly a perfect pairing!" says
Elizabeth Chubbuck, Chief
Strategy Officer at Murray's Cheese. "Tasting, pairing and
selecting with Sarah Jessica Parker
and the Invivo winemakers has been an inspiring journey, and we're
thrilled to offer these pairings to cheese and wine lovers in our
shops across the country."
Murray's Cave Aged Limited Release
Cobblestone infused with Invivo X, SJP
Murray's Cave Aged Limited Release
Cobblestone is a limited-edition cheese with a
beautiful labyrinthe rind, available exclusively online and in
Murray's NYC shops. The young cow's milk cheese from Perrystead
Dairy is blended with Invivo X, SJP Sauvignon Blanc, hand-formed
and aged to perfection in Murray's New
York City cheese caves. The resulting cheese: the fudgy
creambomb with citrusy notes is dubbed "Cobblestone" to pay homage
to the historic winding streets of SJP and Murray's West Village
neighborhood.
"The Invivo X, SJP and Murray's creative work is a wonderful
expression of how wine and cheese can come together," says
Sarah Jessica Parker.
"Visiting Murray's Cheese earlier this year with my Invivo wine
partners, Tim and Rob, was such a special experience. Learning
about the cheese-making process, meeting the Murray's team and
tasting the creamy soft cheese made with our Sauvignon Blanc was
remarkable. You can't believe those subtle hints of lime and
passionfruit from the wine – it tastes incredible."
Cobblestone is one of nine cheeses developed this year to
celebrate 20 years of Murray's Cheese caves. It earns
its place on the cheese board by bringing together the beloved soft
cheese style with SJP's twice rated top 100 wine in the
world and one of the USA's fastest-growing premium Sauvignon
Blancs.*
Murray's Cheese counters in select Kroger stores offer hundreds
of cheeses, cured meats, olives, crackers and specialty food items
from all over the world. To find a Murray's near you, visit
https://www.murrayscheese.com/wom/locations.
* Invivo X, SJP is the fastest growing Sauvignon Blanc
in value in the premium $15-20
category (Nielsen, latest 52 weeks ending 3.23.24)
ABOUT MURRAY'S CHEESE
Murray's Cheese is a beloved mainstay in New York City that has evolved into a
world-renowned specialty food destination that makes, sources,
sells and serves exceptional cheese. Murray's operates two NYC
retail shops and a robust e-commerce program with gifts, monthly
clubs and cheeses aged in their state-of-the-art cheese caves.
Cheese experts also host tasting classes and events, and the
company supplies some of the country's most beloved restaurants
with cheese. Murray's joined the Kroger family in 2017 and their
cheese counters and experts guide customers through a joyful
shopping experience withing 1,200+ stores including Kroger, Ralphs,
QFC, Fred Meyer, Harris Teeter and many others throughout the
country. Follow along @murrayscheese and
www.murrayscheese.com.
ABOUT INVIVO X, SJP
Invivo is one of New
Zealand's leading wine producers. Founded in 2008 by Kiwi
school friends Tim Lightbourne and
winemaker Rob Cameron, Invivo's
mission is to bring people together so great things can happen, and
it has been described as "New
Zealand's most innovative winery." Fifteen years later, the
formula has been a success, with their wines receiving over 300
international wine show medals and distribution expanding to 42
countries. Two successful crowdfunding campaigns make Invivo the
largest crowdfunded beverage company in the Southern Hemisphere,
and at the start of 2023, Invivo launched "Invivo Air" - the
world's first winery airline. In 2019, Invivo launched their
collaboration "Invivo X, SJP" with Sarah
Jessica Parker. The wines in the collection – a Sauvignon
Blanc from Marlborough, New
Zealand, a French Rosé and New Zealand Pinot Noir – are made
to a unique blend created by SJP and Invivo. Combine New York sass, the world's best wine regions
and NZ winemaking know-how and we have a recipe for something very
special. The wines have been awarded more than sixty 90-point
ratings and gold medals since launch plus featured in Wine
Spectator's world's top 100 wine brands of 2020 and 2022. For more
information, please visit www.invivoxsjp.com and connect
on social @invivoxsjp.
ABOUT SARAH JESSICA
PARKER
Sarah Jessica Parker is an
award-winning actor, producer and businesswoman. Parker starred as
Carrie Bradshaw on the HBO
television series Sex and the City (1998-2004), a role she reprised
on the HBO Max show And Just Like That which premiered in 2021. The
second season aired on Max in 2023, and season three is currently
in production. And Just Like That currently ranks as the #1 HBO Max
Original overall and is the most-watched returning HBO Max Original
to date. Parker served as an executive producer for both series.
Parker also recently reprised her role of Sarah Sanderson in 'Hocus Pocus 2' which has
received three Emmy nominations. Parker has worked in the theater,
on and off Broadway, since 1976. She recently starred on Broadway
opposite her husband, Matthew
Broderick, in the revival of one of the great American
comedies, 'Plaza Suite', which showed at London's Savoy Theatre for the very first time
from January through mid-April 2024.
In 2014, Parker launched her namesake footwear and fashion label,
SJP Collection. She single-handedly owns and operates the business,
which is just shy of celebrating its 10th anniversary. Parker is
the publisher of SJP Lit, an imprint which publishes
thought-provoking, inclusive, and big-hearted stories. She also
currently serves as a Vice-Chairman of the Board of Directors for
the New York City Ballet.
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our
Purpose: To Feed the Human Spirit™. We are, across our family of
companies nearly 420,000 associates who serve over 11 million
customers daily through a seamless digital shopping experience and
retail food stores under a variety of banner names, serving
America through food inspiration and uplift, and creating
#ZeroHungerZeroWaste communities. To learn more about us, visit
our newsroom and investor relations site
View original content to download
multimedia:https://www.prnewswire.com/news-releases/murrays-cheese-unveils-exclusive-cheese-and-collection-with-sarah-jessica-parker-and-invivo-302279444.html
SOURCE The Kroger Co.