IAR Idearc

Scott W. Klein, Chief Executive Officer of Idearc Inc. (NYSE: IAR) today announced the nine members of his new Executive Council, details on the new sales organization and centralization of Marketing, Finance, Accounting, Human Resources and Operations. All appointments and changes are effective immediately. The new organization focuses on maximizing sales efforts and gaining efficiencies through centralization. Klein has tasked his team with accelerating revenue growth, reducing expenses and improving margins and creating a high performance culture. "I'm very pleased and excited about our new organization," Klein said. "I'm thrilled to be able to make this announcement almost one month ahead of schedule in order to allow us to even more aggressively move ahead with our transformational plans." New sales structure designed to rapidly grow revenue Three executive vice presidents will now oversee sales operations in divisions defined as East, Central and West. Dave Bethea joins Idearc from PrimeSource Building Products Inc. where he was a regional vice president � Operations. PrimeSource is the nation�s largest independent distributor of building products. Bethea, executive vice president � West, joins Mike Pawlowski, executive vice president - East and Scott Laver, executive vice president - Central, in overseeing the new sales organization consisting of 15 geographic regions plus Internet, Telephone Customer Center (TCC) and National Accounts. The new structure is designed to rapidly grow sales and emphasizes training, coaching, account preparation and sales productivity. Centralization stresses efficiencies; Jones and Wilbanks promoted and Henjum heads up business transformation and marketing initiatives In addition, Klein announced the six remaining members of his Executive Council: Samuel D. (Dee) Jones, executive vice president, Chief Financial Officer and Treasurer. Jones, who also served as senior vice president - Investor Relations, has been Acting CFO since November 2007. Cody Wilbanks, executive vice president - General Counsel and Corporate Secretary. Wilbanks has been Acting General Counsel since March. Sandy Henjum, executive vice president - Transformation and Marketing. Henjum�s centralized organization will guide a wide range of business transformation initiatives that address sales productivity, new products, pricing programs and market and customer segmentation. Briggs Ferguson, a former Citysearch executive who joined Idearc in April, continues as president - Internet. Ferguson will focus on executing Idearc's complete digital strategy as rapidly as possible. Georgia Scaife, executive vice president - Human Resources and Employee Administration. Scaife's organization has been restructured to further centralize the department and improve its efficiency and focus. Frank Gatto continues in his role as executive vice president � Operations. Gatto�s organization is responsible for receivables management and billing, sales support and customer care, publishing and printing services, distribution, Information Technology (IT) and other operational functions. Proven track record highlight new team experiences Bethea has nearly 20 years of sales experience at PrimeSource Building Products Inc. where he worked with Klein from 1990 - 1999. While there, Bethea was instrumental in growing annual revenues from $250 million to $1.3 billion. "Adding someone from outside the company is very healthy and provides a fresh perspective and new excitement," said Klein. "In working with Dave, I know first-hand of his intensity and robust background that includes sales, marketing, product and brand management, operations and national account sales." As CFO and Treasurer, Jones is responsible for the company�s finance and strategic planning efforts. Additionally, he is the primary liaison with the investment community, with responsibility for investor relations programs; for strategic communications with stockholders, both institutional and individual; and for leading the mergers and acquisitions team. "Dee has the experience, knows the business and has been a critical partner with me in the design and execution of our recent efforts to take cost out of the organization and better support sales," said Klein. "I'm proud of the work we've done -- Dee certainly deserves this opportunity." Wilbanks serves as Idearc's chief legal officer, with responsibility for legal, compliance and security functions, and Henjum will lead a new marketing organization whose focus is to drive revenue through customer driven products and services and create efficient sales processes. "Cody has served Idearc well and is chartered with increasing the contribution the legal department makes toward growing the business," Klein said. "He has already played a key role in helping to simplify our sales process, making us an easier partner for clients to do business with. "As we transform our business, Sandy will have the necessary resources and support to drive quick wins," Klein added. "We need to align our resources across multiple organizations in order to gain velocity in the marketplace. Sandy has been a critical element in driving change and with the new organizational structure I expect her and her teams to be able to move even faster." Statements made in this press release that are not historical facts, including statements accompanied by words such as "will," "believe" or similar words, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding Idearc Inc.�s plans and performance. These statements are based on management's estimates, assumptions and projections as of the date of this release and are not guarantees of future performance. Actual results may differ materially from the results expressed or implied in these statements as the result of risks, uncertainties and other factors including, but not limited to, the factors set forth in Idearc Inc.'s filings with the Securities and Exchange Commission, including Idearc Inc.�s Annual Report on Form 10-K for the year ended December 31, 2007. The Company cautions you not to place undue reliance on the forward-looking statements contained in this release. The Company does not undertake any obligation to publicly update or revise any forward-looking statements to reflect future events, information or circumstances that arise after the date of this release. About Idearc Inc. Idearc Inc. (NYSE: IAR) delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc�s multi-platform of advertising solutions includes Superpages.com�, Superpages MobileSM, Superpages MobileSM for BlackBerry�, Switchboard.com, LocalSearch.comSM, Verizon� Yellow Pages, Verizon� White Pages, smaller-sized portable Verizon� Yellow Pages Companion Directories, FairPoint� Yellow Pages, FairPoint� White Pages, FairPoint� Yellow Pages Companion Directories, reFresh reCharge reNew� magazine, Solutions At Hand� magazine, and Solutions on the Move� and Solutions Direct� direct mail packages. For more information, visit www.idearc.com. (IAR-G)