Using Microsoft Azure OpenAI Service,
this joint effort between Globant, LaLiga Tech, and Microsoft will
improve available sports data and enhance the experience for
millions of fans all over the world
This collaboration, that started in football,
will expand in other sports as basket, rugby and tennis in the next
few months
MADRID, Aug. 17,
2023 /PRNewswire/ -- Globant (NYSE: GLOB) and
LaLiga Tech have come together to collaborate with Microsoft
on a series of initiatives with the goal of fostering the
transformation of sports in various domains through the utilization
of Artificial Intelligence.
After years of collaboration between Microsoft, Globant, and
LaLiga to create digital products and solutions that help the
reinvention of sport and entertainment, LaLiga Tech - after
Globant's partnership with LaLiga - is extending this initiative
beyond football to other sports such as basketball, rugby and
tennis.
The new projects now underway are designed to improve the data
available to coaches in order to help real-time decision-making,
enhance the experience of fans around the world by automatically
generating new, personalized content, and to deliver immersive new
materials for broadcasters.
- NRT Multi Language Subtitles, focused on the automatic
generation of multilingual subtitles adapted in Near Real Time
(NRT) for all live sports matches using technologies such as
Whisper and GPT 3.5, generating additional inclusive features
including options for people with hearing impairment.
- Automatic Sports Content Translations, helping sports
organizations to increase their engagement with global fans by
automatically translating their content to a myriad of languages
using GPT 3.5 and GPT 4.
- Mediacoach Metrics, updating LaLiga Tech's leading
sports data visualization platform to provide additional real-time
metrics to each team's head coach and their assistants. New
contextualized stats are constantly being developed and evolved by
reviewing images from the perimeter cameras used for capturing all
player and ball movements.
- Match briefings and highly personalized content tailored to
Fans and Clubs, which strengthen fan engagement and
reduce churn by providing more relevant content thanks to GPT-3.5
and GPT-4.
Using Microsoft Azure OpenAI Service, LaLiga Tech will have
access to AI tools such as advanced data analytics, natural
language processing, and machine learning. This solution enables
them to harness the power of the most advanced AI models (including
OpenAI GPT-4 and GPT-3.5), combined with Azure business services
and AI-optimized infrastructure.
Agustin Huerta, SVP of
Technology of Globant, claims that "For a decade, artificial
intelligence and data have been an integral part of Globant's
vision, been applied transversally to all areas of the company,
from talent circuits to operational models, to deploy solutions to
increase productivity and efficiency". And adds: "With this joint
venture with LaLiga, we are working to extend our capabilities to
LaLiga Tech with the support of a big partner such as Microsoft,
and the first tests have proven to be disruptive and
successful".
Gonzalo Zarza, Chief Data
Officer at LaLiga Tech, adds: "LaLiga Tech brings together
Globant's technological capabilities and LaLiga's sporting
expertise to create a unique landscape that places sports
reinvention at the core of its activity".
"At Microsoft, we are pleased to work with LaLiga Tech
and Globant on this initiative to help transform sports
through Artificial Intelligence and the power of Azure. Our
relationship with LALIGA represents a significant milestone in our
longstanding collaboration, where we have successfully developed
digital products and solutions that have redefined the landscape of
sports and entertainment. We are excited about the possibilities
that AI brings to this area, and we remain committed to using our
technology to drive positive change and enhance the sports industry
for everyone involved," explains Ignacio León, Enterprise
Commercial Lead of Microsoft Spain.
Led by its technology innovation team, LaLiga Tech is
continually innovating with artificial intelligence to provide
world-class products and services to sports fans all over the
world. In close alignment with Globant, LaLiga Tech embraces the
principles of the AI Manifesto and leverages broad cross-industry
expertise to maintain a common vision, overcoming ethical
challenges and social risks.
About Globant
We are a digitally native company that helps organizations
reinvent themselves and unleash their potential. We are the place
where innovation, design, and engineering meet at scale.
- We have more than 27,000 employees and we are present in 25
countries and 5 continents working for companies like Google,
Electronic Arts and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and
Worldwide Leader in CX Improvement Services (2020) by IDC
MarketScape report.
- We were also featured as a business case study at Harvard, MIT, and
Stanford.
- We are active members of The Green Software Foundation (GSF)
and the Cybersecurity Tech Accord.
Contact: pr@globant.com
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For more information, visit www.globant.com.
About LaLiga Tech
LaLiga Tech is a provider of digital transformation solutions to
the global sports and entertainment sector, powered by Globant and
LALIGA.
LaLiga Tech offers a single interconnected data ecosystem that
helps customers to achieve growth through technology, adopt new
business models and expand their global impact. Its solutions
combine technology, data, experience design and business strategy
to revolutionize areas such as fan engagement, global streaming,
monetisation of digital assets, competition management, real-time
data capture, content innovation and anti-piracy. This ecosystem
has formed a central part of LALIGA since 2014 and is now used by a
wide range of global competitions, broadcasters, federations and
clubs to reach the next stage of their digital transformation.
Contact: comms@laligatech.com
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SOURCE Globant