MEMPHIS,
Tenn., June 17, 2024 /PRNewswire/ -- First
Horizon Corporation (NYSE: FHN or "First Horizon") has been
named to the Financial Brand's Power 100 Banks Using Social Media.
The Financial Brand's "Power 100" is a comprehensive ranking
system for the top 100 banks and credit unions
on Facebook, X, YouTube and Instagram based
on their social media activity and the size of their social media
community. For a list of the "Power 100", click here.
Parameters in this social media database include the
most Facebook likes and new Facebook likes; the
most X followers, new X followers, posts sent, and
X accounts followed; the most YouTube video views,
new YouTube views, and YouTube subscribers; and the
most Instagram followers, new Instagram followers,
Instagram posts, and new Instagram posts.
Every calendar quarter, The Financial
Brand collects data from roughly 2,000 different banks and
credit unions on Facebook, X, YouTube and Instagram. The
database is limited to banking providers who conduct the bulk of
their marketing in English. Inclusion is
restricted to financial institutions who provide
retail consumer loans and checking
accounts. Credit card companies, insurers, investment
firms, wealth managers, etc. are not included.
"First Horizon is committed to providing an exceptional customer
experience which includes communicating valuable content through
various channels," says Erin Pryor,
Executive Vice President and Chief Marketing and Experience Officer
at First Horizon. "We are proud to be recognized on the Financial
Brand's "Power 100" list of banks using social media."
About First Horizon
First Horizon Corp. (NYSE:
FHN), with $81.8 billion in
assets as of March 31, 2024, is a
leading regional financial services company, dedicated to helping
our clients, communities and associates unlock their full potential
with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First
Horizon Bank operates in 12 states across the southern U.S. The
Company and its subsidiaries offer commercial, private banking,
consumer, small business, wealth and trust management, retail
brokerage, capital markets, fixed income, and mortgage banking
services. First Horizon has been recognized as one of the nation's
best employers by Fortune and Forbes magazines and a Top 10 Most
Reputable U.S. Bank. More information is available at
www.FirstHorizon.com.
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SOURCE First Horizon Corporation