Created by ELC’s NIV and launched in
partnership with NYKAA, BEAUTY&YOU India enters its third year
focused on Supercharged Futures in the Indian Beauty Sector
The Estée Lauder Companies (NYSE: EL) (“ELC”) is pleased to
announce the third edition of BEAUTY&YOU India. Created by
ELC’s New Incubation Ventures (“NIV”) and launched in partnership
with India’s preferred beauty and lifestyle retailer - NYKAA,
BEAUTY&YOU India continues its mission to discover, spotlight,
and propel the next generation of India-focused beauty brands. The
program supports India-focused companies, entrepreneurs,
innovators, and creators through a competitive application process
that will be open to prospective applicants on July 16, 2024,
through August 29, 2024, via www.beautyandyouawards.com. Winners
will be announced on November 16, 2024, at a live event in Goa.
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the full release here:
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Introducing BEAUTY&YOU India 2024:
Fueling Innovation in the Indian Beauty Landscape (Photo: Business
Wire)
The 2024 program builds on the success of previous years with
the theme of Supercharged Futures. The beauty opportunity in India
continues to grow with more brands, increased innovation,
significant investment dollars, and a consumer base looking for the
best solutions. BEAUTY&YOU India 2024 seeks applicants with a
supercharged vision for the future of Indian beauty and its impact
on the broader beauty ecosystem. This encompasses companies with
social initiatives that enhance the lives of their communities and
the ecosystems in which they operate. It also includes founders who
are developing new technologies, ingredients, or solutions that
address existing challenges for Indian beauty consumers while
driving innovation across Skin Care, Makeup, Hair Care and
Fragrance categories.
An exciting addition to this year's program is that winners will
have access to the BEAUTY&YOU India Bootcamp, featuring
one-on-one mentorship sessions with industry leaders Falguni Nayar,
Founder & Chief Executive Officer, NYKAA; Sabyasachi Mukherjee,
Founder, Sabyasachi; and Rohan Vaziralli, General Manager, ELCA
Cosmetics Private Limited. This unique opportunity is designed to
provide the winners with invaluable insights and mentorship from
these experts and affirms the program’s commitment to fostering the
growth and development of the next generation of Indian-focused
beauty entrepreneurs.
From the first edition in 2022 to the second in 2023, the
applicant pool doubled in size. This growth has significantly
enhanced the visibility and opportunities for the winners,
underscoring the program's positive impact.
“India represents one of the most exciting global economies for
beauty today. A growing consumer base, an exciting retail
landscape, and one of the most powerful entertainment markets in
the world continue to fuel unprecedented growth. The market is
poised to continue to drive both national and global trends. We are
excited to support the founders and creators in their journey,”
said Shana Randhava, Senior Vice President, New Incubation
Ventures, ELC.
"The global recognition of India’s potential as both a powerful
consumer market and entrepreneurial hub is more evident now than
ever before. NYKAA is proud to be a part of nurturing this
ecosystem,” said Anchit Nayar, Executive Director & CEO, NYKAA
Beauty. “In its third edition, BEAUTY&YOU India is more than
just a platform — it's a gateway for Indian entrepreneurs to
showcase their creativity and rigor on a global stage and we are
excited to be part of their future.”
"Participating in BEAUTY&YOU India since its first edition
has been an immensely rewarding experience, particularly in seeing
its transformative impact on the Indian beauty industry. The
program enhances the trajectory of emerging brands by providing a
platform that fosters growth, innovation, and visibility,” said
2024 BEAUTY&YOU India judge Katrina Kaif, Actor and Co-Founder,
Kay Beauty, “In my role as the co-founder of Kay Beauty, I have a
deep appreciation for such platforms that support entrepreneurs in
their journey. As we enter the third edition, I am as excited and
committed as ever to discover and support brands that are shaping
the future of beauty in India."
2024 Prize Program
The following prizes are open to founders, companies, and
creatives meeting specific application criteria available at
www.beautyandyouawards.com/application-criteria. The following
awards will be presented across categories in Skin Care, Make Up,
Hair Care, Personal Fragrance, and Home Fragrance:
- IMAGINE: Pre-Launch Beauty Concepts
- GROW: In-Market Beauty Concepts
- CREATE: The Next Generation of Creative Talent (e.g.,
photographers, filmmakers, etc.) Submitting Work Around the Theme
of ‘Supercharged Futures’
Among other resources, BEAUTY&YOU India 2024 will provide
award recipients with financial support (a prize pool up to 4 Crore
or $500k), distribution channel access, mentorship, and access to
research and innovation resources.
The BEAUTY&YOU 2024 website and application portal go live
July 16, 2024, and will accept applications until August 29, 2024,
11:59 PM IST. Full program details are available at
www.beautyandyouawards.com.
2024 Judges
Shana Randhava Senior Vice President, New Incubation
Ventures, The Estée Lauder Companies
Anchit Nayar Executive Director & CEO, NYKAA
Beauty
Katrina Kaif Actor and Co-Founder, Kay Beauty
Gaurav Gupta Couturier, Artist and Designer
Anaita Shroff Adajania Stylist, Creative Director &
Founder, Style Cell
Samrath Bedi Executive Director, Forest Essentials
Diipa Büller-Khosla Founder, indē wild
Sandhya Devanathan Vice President & Head – India,
Meta
Rohan Vaziralli General Manager, ELCA Cosmetics Private
Limited
Jaffrey Zaman Managing Director, Intercos India Private
Limited
Gianandrea Ferrari CEO, Intercos Europe, Middle East
& India
Sumit Bhasin Senior Vice President, Global Fragrance
Innovation, Product Development & R&D, The Estée Lauder
Companies
Dr. Jaishree Sharad Celebrated Cosmetic Dermatologist,
author and TEDx Speaker
Shruti Chandra, Vice President, Invest India and Vice
Chair, Women Empowerment, Europe India Council for Business and
Industry (EICBI)
Rochelle Pinto Head of Editorial Content, Vogue India
Sujata Assomull Contributing Editor, Vogue Business
Deepica Mutyala Founder and CEO, Live Tinted
About BEAUTY&YOU India
BEAUTY&YOU aims to help founders, innovators and creators
grow their businesses holistically by identifying brand goals,
achieving scale ambitions and curating product portfolios that
speak to a new generation of Indian consumers.
About The Estée Lauder Companies’ New Incubation
Ventures
New Incubation Ventures (NIV) is the strategic early-stage
investment and incubation arm for The Estée Lauder Companies. NIV
partners with forward-thinking founders and entrepreneurs to
create, fund, and support the best-emerging beauty brands and new
business models to shape the future of beauty and build an
actionable pipeline of diversified brands and new engines of growth
for the ELC portfolio.
About The Estée Lauder Companies
The Estée Lauder Companies Inc. is one of the world’s leading
manufacturers, marketers, and sellers of quality skin care, makeup,
fragrance, and hair care products, and is a steward of luxury and
prestige brands globally. The company’s products are sold in
approximately 150 countries and territories under brand names
including: Estée Lauder, Aramis, Clinique, Lab Series, Origins,
M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London,
Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty,
Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN
PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands,
including The Ordinary and NIOD.
About NYKAA
Born out of a desire to make beauty a mainstream choice, Nykaa
began in 2012 as a digitally native, consumer-tech company. Through
founder Falguni Nayar’s vision to bring inspiration and joy to
people everywhere, it tapped into an underserved beauty retail
market, disrupting the ecosystem and putting India in the global
spotlight. Today, Nykaa has expanded its offerings to include
lifestyle and B2B by introducing online platforms Nykaa Fashion,
Nykaa Man and Superstore.
Over the years, Nykaa has steadily captured the hearts of Indian
consumers, ushering visits to its online and 175 offline
destinations and building loyal communities through engaging and
educational content. Nykaa continues to build its house of brands
with a sharp focus on innovation and consumer delight. Beauty
brands such as Kay Beauty, Nykaa Naturals, Nykaa Cosmetics and
Wanderlust along with fashion brands such as Nykd, Gajra Gang,
Likha, RSVP and Pipa Bella have become household names as they
consistently deliver inspiration and high-performing products to
the consumers.
Nykaa’s unwavering commitment to authenticity and putting the
customer at the heart of everything that they do has made it the
retailer of choice for international brands entering India. Its
Global Store, a gateway into the world of coveted international
brands, leverages the company’s proven supply chain and marketing
capabilities to offer a truly seamless shopping experience.
Website: www.beautyandyouawards.com Instagram:
@beautyandyouawards
ELC-C
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version on businesswire.com: https://www.businesswire.com/news/home/20240715092980/en/
Media Relations: Jill Marvin
jimarvin@estee.com
Investor Relations: Rainey Mancini
rmancini@estee.com
Estee Lauder Companies (NYSE:EL)
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