SoC Summit Honors Dr. Morris Chang with the First Annual Semiconductor Industry Pioneer Award
2010年7月21日 - 8:00PM
ビジネスワイヤ（英語）
The SoC Summit semiconductor industry conference on next
generation System-on-Chip (SoC) design today announced that Dr.
Morris Chang, founder, Chairman, and Chief Executive Officer (CEO)
of Taiwan Semiconductor Manufacturing Company Ltd. (TSMC), is the
recipient of the event’s first annual Semiconductor Industry
Pioneer Award. Citing the criteria for the award as an individual
who recognizes and successfully leads in a compelling new
direction, the SoC Summit adjudication panel, headed by Dr. Yervant
Zorian, president of the IEEE Test Technology Technical Council, a
Fellow of the IEEE, and vice president and chief scientist at
Virage Logic, cited Dr. Morris Chang as exemplifying that
criterion. The award will be presented at the conclusion of the
morning plenary session at the SoC Summit on Tuesday, July 27th in
the Yong Le Grand Ballroom of the Westin Hotel Taipei. Those
interested in attending the SoC Summit, and witnessing the
presentation of the award, may register at www.socsummit.com.
Dr. Morris Chang
In 1987, after a career as a senior executive at Texas
Instruments and President of General Instruments, Dr. Morris Chang
came to Taiwan to create an entirely new foundry business model for
the semiconductor industry. “What TSMC did was to take the
manufacturing part and make that our business,” Dr. Chang stated in
a keynote presentation to the MIT Sloan School of Management on
October 8, 2005. “We declared that we would not do any IC designs
ourselves, and therefore we would not compete with our
customers.”
Dr. Chang founded TSMC at a time of great change. The IBM
Personal Computer (PC) had debuted a mere six years earlier and in
1987, over 15 million personal computers of all kinds were shipped.
The PC had become an economic engine, propelling growth for new
fabless semiconductor companies such as Chips & Technologies,
Cirrus Logic, and others. However, convincing fabless chip
companies to use a foundry was no easy task. “We were two
generations behind [in process technology] so we had to catch up.
It took us 10 years to catch up: ’87 to ’97,” Dr. Chang declared in
his keynote.
Over time, fabless chip companies came to recognize TSMC for
what it was, the foundry or “fab,” they could consistently rely on
for quality production with a business model that complemented
their own. Dr. Chang’s new business model anticipated the
inevitable evolution of consumer electronics. In 1987, the retail
price of a new IBM Personal System/2 ranged from $3,300 to $9,700
in current dollars. With PCs now selling below $1000 and
intelligent mobile devices replacing them as the semiconductor
industry growth engine, integrated device manufacturers
(IDMs)—producing chip design and fabrication—are increasingly
choosing to go fabless. Today, the wisdom of Dr. Chang’s vision is
abundantly clear.
Today, product life cycles and time-to-market windows, which are
measured in months rather than years, demand that circuit design
and chip fabrication functions are coordinated to ensure designs
flow smoothly without disruption from design to silicon. Dr. Chang
anticipated this evolution by strengthening relationships with
customers and suppliers, and collaborates even more closely with
these partners today. “I believe that we can be far more effective
in collaboration than we can by just each minding his own business,
doing his own job,” Dr. Chang told customers in an address at the
2010 TSMC Technology Symposium. “TSMC is committed to being a
technology and capacity leader, providing customers with the
technology they want and the capacity they need,” he said.
Today, the semiconductor industry continues its evolutionary
journey and Dr. Morris Chang continues to chart his course with
insight as his guide.
About the Semiconductor Industry Award
The SoC Summit’s Semiconductor Industry Pioneer Award recognizes
an outstanding individual whose contributions, innovations and
achievements have made a significant and measureable impact on the
global semiconductor industry. This award has been initiated to
celebrate the service and accomplishments of those who have
demonstrated great vision and thought leadership, and who have
helped advance the industry through innovation, dedication and
service.
About the SoC Summit
When Virage Logic acquired ARC® International in November 2009,
it inherited the ConfigCon annual conference series that ARC began
in 2006, that took place in partnership with Digitimes in Taiwan
and Shanghai, and also in Israel and Silicon Valley, typically
attracting audiences of nearly 400 attendees. ConfigCon showcased a
variety of key industry executives providing keynotes at past
events. Click here for a short video of past event speakers.
On July 27th, Virage Logic will continue the popular conference
series rebranded under the new name “SoC Summit.” The conference
will debut in Taiwan, and will feature a morning plenary session of
executive keynote speakers followed by afternoon breakout sessions
covering the following topics: The Multimedia Puzzle, On and
Off-Chip Communications, and Achieving 28nm Success.
The SoC Summit will provide an informative and educational
program focusing on higher level goals for the SoC industry. For
more information about the SoC Summit, or to register to attend,
please go to: www.socsummit.com.
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