Roku Launches Advertising Brand Studio Ahead of TV Upfronts
2021年3月23日 - 10:00PM
ビジネスワイヤ(英語)
Roku, Inc. (Nasdaq: ROKU) today announced the launch of an
advertising brand studio to produce new creative ad formats and TV
programming tailored for marketers.
The advertising brand studio will help marketers go beyond the
traditional 30-second TV ad spot and amplify big moments in the
marketing calendar, including advertiser-commissioned short-form TV
programs, interactive video ads, and other branded content on The
Roku Channel.
“The shift to TV streaming has accelerated and leading
advertisers are going beyond the 30-second ad,” said Dan Robbins,
Vice President, Ad Marketing, Roku. “We’re excited to launch a new
advertising brand studio for marketers to create streamer-first
campaigns on America’s #1 TV streaming platform.”
In launching the studio, Roku has completed an agreement with
the Funny Or Die Branded Entertainment division in which a number
of the company’s branded content team members will join Roku.
Industry veterans Chris Bruss and Brian Toombs from Funny Or Die
and Rachel Daly Helfman from Snap Inc. will join Roku’s Patrick
Colletto in leadership roles for the advertising brand studio.
These individuals bring extensive expertise crafting award-winning
content for advertisers such as Kroger, Lyft, Ralph Lauren, Wendy’s
and more.
TV streaming has creative flexibility that goes beyond what
traditional linear TV can offer to marketers. The new advertising
brand studio will build on Roku’s existing offerings, which include
sponsorships and native ads such as this year’s TurboTax
partnership that will bring the 2021 March College Hoops Hub to
life in TV streaming. In partnership with Roku, the brand built a
College Basketball Game Guide on the Roku platform that not only
unlocked free college basketball content for streamers, but also
invited streamers to try to beat the buzzer across their TV and
phone with an augmented reality lens.
Immersive branded experiences drive incremental value for both
marketers and consumers today. A 2020 study by MAGNA, Roku and IPG
Media Lab, “Valuing the Value Exchange,” found that these branded
experiences, alongside video advertising, generate 4X greater
purchase intent than video advertising alone.
“Branded experiences on the Roku platform helped us shift ad
budgets quickly to TV streaming and go beyond traditional
advertising to move the needle on purchase consideration,” said
Lisa McQueen, Media Manager, Lexus. “We’re thrilled to collaborate
with Roku for a world-class, hands-on production experience for our
streaming TV advertising campaigns seen by millions of
streamers.”
Roku will unveil additional details, partners and advertising
projects at its IAB NewFronts presentation on May 3, 2021.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV OEM
brands. Roku is headquartered in San Jose, Calif. U.S.A.
Roku is a registered trademark and Roku TV is a trademark of
Roku, Inc. in the U.S. and in other countries.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the benefits and
performance of the advertising content studio; the opportunities
that advertisers are seeking; and the features, benefits and reach
of The Roku Channel and the Roku platform. Except as required by
law, we assume no obligation to update these forward-looking
statements publicly, or to update the reasons actual results could
differ materially from those anticipated in the forward-looking
statements, even if new information becomes available in the
future. Important factors that could cause our actual results to
differ materially are detailed from time to time in the reports
Roku, Inc. files with the Securities and Exchange Commission,
including our Annual Report on Form 10-K for the year ended
December 31, 2020. Copies of reports filed with the SEC are posted
on Roku’s website and are available from Roku without charge.
“America’s No. 1 TV streaming platform” is based on hours
streamed according to Kantar, November 2020.
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version on businesswire.com: https://www.businesswire.com/news/home/20210323005252/en/
Sarah Saul ssaul@roku.com
Roku (NASDAQ:ROKU)
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