Roku Introduces New Streaming Player Lineup
2019年9月20日 - 1:10AM
ビジネスワイヤ(英語)
Roku Express Features New, Smaller Form
Factor; Roku Ultra Delivers Powerful 4K Streaming with New Personal
Shortcut Buttons and Fast Channel Launch
Roku, Inc. (NASDAQ: ROKU) today unveiled its new
streaming player lineup for the U.S and other markets. New versions
of the Roku Express (MSRP $29.99), offering easy HD streaming in a
sleek new form factor, and the Roku Ultra (MSRP $99.99), featuring
fast channel launch and a remote with personal shortcut buttons
designed to get to content quickly, will be available to customers.
Five additional Roku® streaming players round out the lineup in the
U.S and will be available broadly in the coming weeks. In addition,
Roku also announced Roku OS 9.2 in a separate announcement.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190919005099/en/
Roku Streaming Player Lineup (Photo:
Business Wire)
“We’re driven by the goal of delivering an exceptional streaming
experience to our customers that includes endless entertainment and
intuitive ways to find it,” said Mark Ely, Vice President, Players
and Whole Home Product Management at Roku. “Our new streaming
player lineup continues to offer a device for every type of
streamer. Whether you’re streaming to your TV for the first time or
are a cord-cutting power-house who wants our ultimate streaming
device – we’ve got something for everyone.”
New Roku Express
Roku Express is 10% smaller than its predecessor and is designed
to blend in when connected to a TV. It can be fully powered by most
televisions if an outlet is not nearby, reducing clutter.
Additional Roku Express features and accessories include:
- Easy and smooth HD streaming
- Simple remote featuring channel shortcut buttons
- High-Speed HDMI® Cable
- Power adaptor
New Roku Ultra
Roku Ultra remains the ultimate streaming player delivering
brilliant HD, 4K & HDR picture quality and Roku’s best wireless
performance. With an enhanced quad-core processor and 802.11ac
dual-band wireless, Roku Ultra offers exceptional streaming and is
feature-packed for power streamers and cord-cutters. The new fast
channel launch feature get users to entertainment faster, improving
channel launch times for the top channels across the Roku platform.
Additionally, new programmable personal shortcut buttons on the
Enhanced Roku Voice Remote offer personalization and one-touch
control of entertainment. More Roku Ultra features and accessories
include:
- 4K resolution for ultra-sharp picture quality
- HDR for rich, more true-to-life imagery
- Both Ethernet 10/100 and 802.11ac MIMO dual-band wireless
- USB port for local media playback and MicroSD slot for channel
caching
- Dolby and DTS Digital Surround™ pass through over HDMI®
- Lost remote finder
- Enhanced voice remote with personal shortcut buttons, a
headphone jack for private listening and buttons for TV power,
volume, and mute
- Premium JBL headphones included for private listening
The Roku OS provides access to 500,000+ movies and TV episodes
including live TV, news, sports, hit movies, popular shows and
more. Unbiased search across top channels makes it easy to find
entertainment for free or at the lowest cost. There are hundreds of
free channels, including The Roku Channel. Featured Free offers
one-click-access to free entertainment including high-quality
movies, shows and in-season network content from channels across
our platform. The free Roku mobile app enables viewers to control
their Roku device, use Roku Voice, Private Listening, stream The
Roku Channel on the go and more.
Pricing and Availability
The Roku streaming player lineup offers a variety of devices
made with unique streamers and customers in mind.
- Roku Express (MSRP $29.99) – Features an even smaller
form factor and offers easy HD streaming
- Roku Express+ (MSRP $39.99) – Features the new sleek
form factor and a Roku Voice remote. Available exclusively at
Walmart
- Roku Premiere (MSRP $39.99) – Delivers easy 4K & HDR
streaming with a simple remote
- Roku Streaming Stick+ (MSRP $59.99) – Offers a powerful,
portable HD, 4K and HDR streaming with the long-range wireless and
a Roku Voice Remote with TV controls
- Roku Streaming Stick+ HE (MSRP $59.99) – Available
exclusively at Best Buy and includes the Enhanced Roku Voice Remote
with a headphone jack and Roku headphones for Private
Listening
- Roku Ultra LT (MSRP $79.99) – A Walmart exclusive
featuring HD, 4K and HDR streaming, ethernet, 802.11ac MIMO
dual-band wireless, an Enhanced Roku Voice remote with TV controls
and Roku headphones
- Roku Ultra (MSRP $99.99) – Delivers brilliant HD, 4K
& HDR picture quality and Roku’s best wireless and new features
such as fast channel launch, personal shortcut and mute buttons,
premium JBL Headphones and more
The Roku Express and Roku Ultra are available for pre-order at
Roku.com today. The Roku Express+ will be available broadly at the
end of September with the rest of the devices on sale in
October.
International Availablity
Roku is also expanding its streaming player lineup
internationally in Canada, the UK, the Republic of Ireland and
select countries in Latin America. The Roku Express, Roku Premiere
and Roku Streaming Stick+ are expected to be available in the
coming weeks.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku TV™ models and Roku
streaming players are available around the world through direct
retail sales and licensing arrangements with TV OEMs and service
operators. Roku audio products are available in the U.S. through
direct retail sales. Roku is headquartered in Los Gatos, Calif.
U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the benefits, impact,
features and availability of Roku streaming player models, and the
benefits and features of the Roku platform. Except as required by
law, we assume no obligation to update these forward-looking
statements publicly, or to update the reasons actual results could
differ materially from those anticipated in the forward-looking
statements, even if new information becomes available in the
future. Important factors that could cause our actual results to
differ materially are detailed from time to time in the reports
Roku, Inc. files with the Securities and Exchange Commission,
including our Form 10-K for the year ended December 31, 2018 and
our Quarterly Report on Form 10-Q for the quarter ended June 30,
2019. Copies of reports filed with the SEC are posted on Roku’s
website and are available from Roku without charge.
Roku, the Roku logo, and Streaming Stick areregistered
trademarks and Roku TV is a trademark of Roku, Inc. in the U.S. and
in other countries. Trade names, trademarks and service marks of
other companies appearing in this press release are the property of
their respective holders.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190919005099/en/
Seana Norvell Public Relations Roku snorvell@roku.com
Investor Relations ir@roku.com
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