PHOENIX, March 11, 2013 /PRNewswire/ -- Limelight
Networks (NASDAQ: LLNW), a leader in digital presence management,
today announced that Float Left Interactive, a leading provider of
OTT (Over-the-Top) video solutions, has integrated its Flicast
platform with the Limelight Orchestrate Digital Presence
Platform.
Flicast is Float Left Interactive's fully managed, end-to-end
OTT video streaming solution. It allows any video publisher to
distribute its content rapidly and efficiently across today's
leading Internet-connected devices, including Roku, Google TV,
smart phones, and tablets, among others. Using a combination of the
Float Left Interactive's application framework and Orchestrate as a
foundation, the Flicast platform helps drive revenue for content
owners, distributors, and broadcasters by creating online
advertising opportunities. To support those opportunities,
Limelight's Orchestrate services automatically handle all
conversion and publishing steps required for optimized viewing on
any mobile or IP-capable device.
"When launching a multi-screen video service, content owners
need to meet and exceed the user experience that consumers demand.
We're excited that by working with Limelight, we're providing
exceptional service for Flicast users," said Kirby Grines, Vice President of Marketing and
Sales, Float Left Interactive. "Limelight offers an innovative set
of digital presence management tools and a powerful content
delivery network with a truly global reach. In choosing Limelight
solutions, Float Left Interactive has been able to improve its user
experience and expand its business into new areas."
Prior to working with Limelight, Float Left Interactive had been
solely focused on providing services, including Roku channel
development and Smart TV app development. However, realizing that
an increasing number of its customers were looking for an
all-in-one, managed video solution, Float Left Interactive expanded
its focus to include an OTT distribution platform that would allow
content publishers to rapidly launch profitable multi-screen video
services. Float Left Interactive also looked for an increasingly
comprehensive form of service with a simple API. Previously, Float
Left Interactive had been forced to use multiple tools to manage
bandwidth, ad management, storage and customized transcoding across
devices, but Limelight was able to streamline these disparate
services, offering Float Left Interactive a simple, centralized,
tailored solution.
In addition to Float Left Interactive's selection of Limelight,
two independent research firms recently recognized Limelight. Frost
& Sullivan named Limelight its 2012 Global Product Line
Strategy Winner in the Online Video Platform market. Frost &
Sullivan lauded Limelight for being the only OVP vendor with its
own native content delivery network (CDN) that enables it to create
single-source online video management package solutions that no
other vendor can similarly offer. Research firm Forrester Research,
Inc. also cited Limelight's seamless integration between its Online
Video Platform, Content Delivery Network and Web Content Management
platforms. The Forrester Wave™: Online Video
Platforms, Q1 2013 research document, cites, "Limelight's video
platform differentiates in ease-of-use through its interface, its
seamless integration with Limelight's CDN, and integration with
Limelight's WCM (now called Dynamic Site Platform)."
Limelight's Orchestrate services enable audio and video content
to be organized, managed and delivered specifically to the content
owner's needs. A robust search API enables users to search across
any or all metadata fields, including custom fields created and
maintained by the publisher. Float Left Interactive especially
appreciated the inherent ability to share videos via links,
embedded code, or social networks. Orchestrate integrates video
management and delivery services with web content management,
providing built-in rating and commenting capabilities. The ratings
and comments are unified across both video and web content, giving
a smoother user experience. This ability also provides Float Left
Interactive a centralized system to evaluate the engagement levels
of all digital content, as compared to each other, enabling better
decision making around investment and ROI.
"Float Left Interactive is an incredible example of what can be
done with the Orchestrate Digital Presence Platform. They have
taken an innovative approach by leveraging Orchestrate capabilities
in ways that will unleash new revenue streams and open new
markets," said Kirby Wadsworth,
Limelight's chief marketing officer. "Building a compelling digital
presence will be an increasingly important factor in every
organization's success. We're very happy to be a part of Float Left
Interactive's advances."
About Limelight
Limelight Networks, Inc. (NASDAQ:LLNW)
is a global leader in Digital Presence Management. Limelight's
Orchestrate Digital Presence Platform is an integrated suite of
cloud-based Software as a Service (SaaS) applications, which allows
organizations to optimize all aspects of their online digital
presence across web, mobile, social, and large screen channels.
Orchestrate leverages Limelight's scalable, high-performance global
network to offer advanced features for: web content management;
website personalization; content targeting; online video
publishing; mobile enablement and monetization; content delivery;
transcoding; and cloud storage — combined with social media
integration and powerful analytics. Limelight's team of digital
presence experts helps organizations streamline processes and
optimize business results across all customer interaction channels
to deliver exceptional multi-screen experiences, improve brand
awareness, drive revenue, and enhance their customer relationships
— all while reducing costs. For more information, please visit
www.limelight.com.
About Float Left Interactive
Float Left Interactive
is a leading provider of OTT (Over-the-Top) video solutions
enabling content owners to captivate their audience and monetize
their content across today's leading connected devices. Float Left
Interactive managed, end-to-end solution removes the complexities
of multi-screen distribution and allows content owners to focus
solely on securing prime content. For more information, please
visit www.floatleftinteractive.com.
Media contact:
Chris
Drago
510-984-6321
limelight@bhavacom.com
SOURCE: Limelight Networks
SOURCE Limelight Networks