TAMPA,
Fla., Jan. 17, 2024 /PRNewswire/
-- Lazydays (NasdaqCM: LAZY) today announced a comprehensive
nationwide rebranding campaign, including new logos, colors and
fonts, the upcoming introduction of a re-imagined digital retail
shopping experience, and a change to the Company's stock symbol
effective January 17, 2024.
Rebranding Actions
The centerpiece of today's announcement is Lazydays' all-new
visual identity and positioning, a nod both to the Company's rich
history and tradition, while preparing the brand for fresh, modern
digital retail. The revitalized logo and branding elements embody
the spirit of adventure and the freedom of the open road that
Lazydays has come to symbolize since its founding over 50 years
ago.
To explore the full scope of Lazydays' new brand identity,
including the updated logo, color palette, brand foundations and
design elements, visit the official brand guide at
www.lazydays.com/brand.
"The most universal theme from our customers when conducting
research for our rebranding was a feeling of adventure. Adventure
looks different for everyone, but it became clear that this is the
reason so many people enjoy the RV lifestyle. We are the portal for
our customers to experience that feeling, and our goal is to
provide products and services to make adventure accessible for
everyone," said John North, Lazydays
CEO.
New Digital Retail Experience
In addition, Lazydays is excited to announce the upcoming launch
of the first phase of its fully reconstructed website. The site
features a meticulously designed mobile interface, and
revolutionary new architecture, giving it unprecedented speed and
performance.
Among the many new features, the website will introduce
Transparency Mode – a fully itemized and detailed breakdown of
inventory pricing, inclusive of all discounts, incentives, plus
accurate taxes, and documentation fees.
Throughout 2024, Lazydays will continually enhance consumers'
interactions with its digital presence, providing an improved
shopping experience through ongoing releases and upgrades.
"As transformational as today's announcement and our upcoming
release are, there are more features on the way to further improve
our product and user experience. Our sales, service, consumer
finance, insurance, and partnerships teams have a singular focus:
making the RV lifestyle more accessible and convenient while
delivering a peerless experience for our customers," said
Jake Barron, Vice President of
Marketing.
Stock Symbol Change
To further demarcate the transformation occurring in the
Company, Lazydays will be changing its stock symbol as it trades on
the NasdaqCM from LAZY to GORV. This update reflects the Company's
forward-looking approach and aligns with its renewed brand
identity.
About Lazydays
Lazydays has been a prominent player in the RV industry since
its inception in 1976, earning a stellar reputation for delivering
exceptional RV sales, service, and ownership experiences. Its
commitment to excellence has led to enduring relationships with
RVers and their families, who rely on Lazydays for all their RV
needs.
With a strategic approach to rapid expansion, Lazydays is
growing its network through both acquisitions and new builds. Its
wide selection of RV brands from top manufacturers,
state-of-the-art service facilities, and an extensive range of
accessories and parts ensure that Lazydays is the go-to destination
for RV enthusiasts seeking everything they need
for their journeys on the road. Whether you are a seasoned RVer
or just starting your adventure, Lazydays' dedicated team is here
to provide outstanding support and guidance, making your RV
lifestyle truly extraordinary.
Lazydays is a publicly listed company on the Nasdaq stock
exchange under the ticker "GORV".
Contact: Investor Relations, investors@lazydays.com
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SOURCE Lazydays