Companies report early success, with a 161% increase in
member enrollment and a 57% boost in engagement in programs that
offer grocery stipends through Instacart
SAN DIEGO, Sept. 26, 2024 /PRNewswire/ -- 9amHealth, the
leading virtual cardiometabolic care solution, and Instacart
(NASDAQ: CART), the leading grocery technology company in
North America, today announced a
partnership that integrates Instacart Health Fresh Funds stipends
for nutritious food into 9amHealth's diabetes, weight, and heart
health programs. The partnership aims to address the root causes of
health problems like diabetes and obesity by expanding access to
nutritious foods using Instacart's platform. Incentivizing healthy
eating with actionable dietary guidance and convenient food
delivery supports a preventive approach and can reduce the need for
more costly treatments like the increasingly popular GLP-1 drugs.
Additionally, actionable dietary guidance and convenient food
delivery support lasting behavior changes, improving health
outcomes and reducing overall care costs.
"Nutrition is a critical part of our whole health approach to
care. Many widely available processed foods can be high in sugar,
salt, and fat, making it challenging to identify the best foods to
live a healthy life," says Paul
Geevarghese, COO and Co-Founder of 9amHealth. "Providing our
members access to weight loss medications when appropriate,
including generic options and GLP-1s, should not be the only tool.
Medications, nutritious foods, and dietary guidance are fundamental
to our care approach. Our partnership with Instacart offers
convenient access to nutritious food, supporting each person's
unique health journey through adopting healthy habits."
As part of 9amHealth's care plans, members can access a team of
specialists, including dietitians, who curate meal plans and
provide education based on each member's health conditions. Members
then use a digital Fresh Funds stipend, funded by employers and
health plans, to purchase their prescribed foods from local grocers
on Instacart.
Since the Instacart partnership launched, 9amHealth has seen a
161% increase in enrollment and a 57% rise in overall member
engagement (measured by chat messages and video calls with the Care
Team) compared to programs not utilizing Instacart Health Fresh
Funds.
Eating nutrient-rich foods like vegetables, whole grains, nuts,
and Omega-3-rich fats is a key part of staying healthy and living
longer. Yet, only 9% of American adults meet daily vegetable intake
recommendations, and just 12% meet fruit intake guidelines. A
general review of studies has shown that food-based health programs
that include groceries drive higher adoption and adherence rates
and can improve health outcomes, with studies showing that
healthier diets help prevent and manage cardiometabolic conditions.
Unhealthy diets contribute nearly 20% of U.S. healthcare costs from
heart disease, stroke, and diabetes, costing $50 billion annually. According to this cost
analysis, adopting healthy diets and long-term behavioral changes
can help significantly reduce these costs.
"Nutrition is fundamental to health, and through Instacart,
we're providing people with easy, affordable access to nutritious
foods," said Sarah Mastrorocco, Vice
President and General Manager of Health at Instacart. "We commend
9amHealth for recognizing the powerful role of nutritious food and
convenient delivery in engaging members and encouraging the
adoption of lasting dietary and behavioral changes that support
overall health, whether as part of a lifestyle shift or to
complement medications like GLP-1s."
To learn more about 9amHealth and the company's integration with
Instacart, visit https://9am.link/Instacart-fresh-fund.
About 9amHealth
9amHealth offers complete
cardiometabolic care—a first-of-its-kind, whole-body approach to
preventing and treating diabetes, obesity, high cholesterol, and
hypertension. They partner with employers, health plans, and PBMs
to provide effective health benefits for those living with chronic
conditions. Their members receive personalized care plans,
prescription delivery, at-home lab tests, and unlimited specialist
access. 9amHealth was founded in 2021 by the team behind mySugr and
is backed by 7Wire Ventures, Human Capital, Founders Fund, and
Define Ventures. More at www.join9am.com.
About Instacart
Instacart, the leading grocery
technology company in North
America, works with grocers and retailers to transform how
people shop. The company partners with more than 1,500 national,
regional, and local retail banners to facilitate online shopping,
delivery and pickup services from more than 85,000 stores across
North America on the Instacart
Marketplace. Instacart makes it possible for millions of people to
get the groceries they need from the retailers they love, and for
approximately 600,000 Instacart shoppers to earn by picking,
packing and delivering orders on their own flexible schedule. The
Instacart Platform offers retailers a suite of enterprise-grade
technology products and services to power their e-commerce
experiences, fulfill orders, digitize brick-and-mortar stores,
provide advertising services, and glean insights. With Instacart
Ads, thousands of CPG brands – from category leaders to emerging
brands – partner with the company to connect directly with
consumers online, right at the point of purchase. With Instacart
Health, the company is providing tools to increase nutrition
security, make healthy choices easier for consumers, and expand the
role that food can play in improving health outcomes. For more
information, visit www.instacart.com/company, and to start
shopping, visit www.instacart.com.
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SOURCE 9amHealth