5W Public Relations to Launch Nationwide Public Relations Campaign SAN DIEGO, April 12 /PRNewswire-FirstCall/ -- PURE Bioscience (OTC:PURE) (BULLETIN BOARD: PURE) announced today its engagement of 5W Public Relations. 5W will launch a full-scale public relations campaign in order to build national brand awareness for PURE Bioscience and its silver dihydrogen citrate (SDC) technology. (Logo: http://www.newscom.com/cgi-bin/prnh/20060119/LATH060LOGO) 5W Public Relations will publicize PURE Bioscience and SDC as well as current and potential products containing the patented antimicrobial technology. PURE Bioscience and its partners have developed and/or are pursuing uses for SDC in household, institutional, industrial, personal care, pharmaceutical and agricultural/food processing applications,. As products are created and commercialized, 5W intends to maximize exposure of the technology in the marketplace. "We are very pleased PURE Bioscience has chosen 5W Public Relations," Ronn Torossian, CEO of 5W Public Relations stated. "We strongly believe SDC will have global impact and will soon replace many of its competitors in the marketplace." Michael L. Krall, President and CEO of PURE Bioscience, commented, "Given the growing number of applications of our SDC technology; we are very excited about increasing awareness of and buzz around SDC. We are confident we have chosen excellent partners to effectively communicate the extensive applications and opportunities for our platform technology." About PURE Bioscience PURE Bioscience (PURE) develops and markets technology-based bioscience products that provide solutions to numerous global health challenges. PURE'S proprietary high efficacy/low toxicity bioscience technologies, including its silver dihydrogen citrate-based antimicrobials represent innovative advances in diverse markets and lead today's global trend toward industry and consumer use of "green" products while providing competitive advantages in efficacy and safety. PURE Bioscience, headquartered in El Cajon, California, (San Diego metropolitan area), was incorporated in 1992. For additional information on PURE Bioscience, visit the Company's website: http://www.purebio.com/. About 5W Public Relations Headquartered in New York, with an office in Los Angeles, 5W Public Relations (http://www.5wpr.com/), the nation's fastest growing independent PR firm for the past three years in a row (2004-2006), maintains practice areas specializing in technology, corporate, consumer, entertainment, crisis communications, Investor Relations, event management and public affairs. Described by a leading PR trade magazine as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One," 5W's culture is aggressive, energetic, fast-paced and focused. The agency boasts a diversified client portfolio second to none, including: Evian Natural Spring Water, Anheuser Busch, NICE Systems, VeriSign, Patina Restaurant Group, the nation's largest multi-concept restaurant group, The Ice Rink at Rockefeller Center, 530 store retail chain United Retail Group/Avenue Stores, Seagram's Coolers, Benny Hinn Ministries, Zone Chefs, The Pritikin Longevity Center & Spa, celebrities including Pamela Anderson, Snoop Dogg, Ice Cube, Nick Cannon and NBA Star Jalen Rose, a plethora of publicly traded technology companies, and a variety of other global interests, national corporations, high-profile individuals, regional businesses, government agencies and academic institutions. The agency was named "Boutique Agency of The Year" by a leading PR Trade Magazine. Media Contact: Kellie Brown 212-584-4286 http://www.newscom.com/cgi-bin/prnh/20060119/LATH060LOGO http://photoarchive.ap.org/ DATASOURCE: PURE Bioscience CONTACT: Kellie Brown, +1-212-584-4286, , for PURE Bioscience Web site: http://www.5wpr.com/ Web site: http://www.purebio.com/

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