The TECNO Image Matrix is a new "brain" that redesigns the AI
imaging process; EVS Dynamic Snapshot lets users capture moving
subjects with precisions; and Tap Any Zoom Dual Prism Telephoto
ensures crystal-clear shots of far-away subjects.
CHONGQING, China, Dec. 6, 2024
/PRNewswire/ -- Today at its annual Future Lens 2024 event,
innovative technology brand TECNO unveiled its three latest
innovative breakthroughs: an all-new imaging matrix and two
advanced imaging technologies. The innovative TECNO Image Matrix
(TIM) is a new AI imaging "brain" that restructures and optimizes
power to enhance imaging processes, power new and optimized imaging
functions and create more exceptional images. Meanwhile, EVS
Dynamic Shot technology perfects capture of subjects in motion, and
Tap Any Zoom Dual Prism Telephoto enables more stable long-range
shooting.
Future Lens 2024 was the fourth iteration of TECNO's signature
imaging event and showcased TECNO's commitment to cutting-edge,
user-centric innovation with a focus on AI-powered imaging. Taking
place this year in Chongqing,
China, attendees including smartphone and photography
enthusiasts, industry leaders, and reporters from across the media
reveled in the hotbed of learning, discussion, and idea sharing.
Culminating with a tour of TECNO's R&D lab and its most
automated factory, the event inspired thoughts of future imaging
possibilities, and highlighted TECNO's relentless pursuit of
excellence in mobile imaging technology.
TECNO Image Matrix – An All-new Imaging "Brain" for the AI
Era
This year, TECNO has invested heavily to become an industry
leader in the realm of mobile AI technologies. With its new AI
Vision strategy, the brand's "practical" AI is being quickly
implemented in imaging, making TECNO a leader in the development
and application of AI technologies in emerging markets. As it has
been exploring new ways to integrate AI into the imaging
experience, the brand has faced one fundamental challenge from the
start: smartphone computing power, in general, is insufficient to
support more numerous and more complex AI operations.
As a result, TECNO developed the new TECNO Image Matrix – a new
"brain" for AI-powered imaging that reimagines the whole imaging
process to optimize computational power and deliver rapid,
high-quality image processing.
The new matrix is based on the optimization of the data pipeline
with newly upgraded TAPS (TECNO Algorithm Process Stack) underlying
architecture as the technical foundation. It builds a fully
intelligent process from image capture to post-processing, aiming
to significantly improve the efficiency and quality of image
processing, and provide global users with an excellent shooting
experience and professional-level image output.
The TECNO Image Matrix structure is based on the four stages of
image creation. From bottom to top, the first layer is the Hardware
Foundation Layer with the four major image processing units –
camera hardware, display, SOC and sensor. The second layer, the
De-construction Layer, is composed of 10 elemental imaging
algorithms, such as noise reduction, stabilization and
correction.
The third layer is the Engine Re-construction Layer. In this
layer, TECNO built a technical core foundation called TAPS (TECNO
Algorithm Process Stack) that supports the transformation of AI
capabilities, allowing algorithm processing to be performed well
and quickly. This crucial and unique layer features four AI-driven
imaging engines: AI RAW enhances
low-light and backlit scenes, while improving image clarity,
sharpness and color; AI SNAP enables lightning-fast image capture
without lag, ensuring that users never miss a moment; AIGC Studio
empowers a suite of tools for image enhancement and generation; and
AI UT (Universal Tone) automatically restores and enhances skin
tones, ensuring that portrait images reflect true-to-life
beauty.
The synergy of these four engines delivers an unparalleled
AI-powered imaging experience for users, optimizing color, scene,
and image quality, with high dynamic night view capabilities. These
enhancements are realized in the top layer, the Application Layer,
where users will enjoy the advantages. By restructuring the
pipeline and redirecting computational power to the AI-driven
engines, the TECNO Image Matrix acts as the backbone of the new and
optimized functions – AI Shooting Quality++, Portrait Master, Video
Master, AI Snap and AI Image Studio.
EVS Dynamic Snapshot – Capturing Subjects in Motion with
Crystal Clarity
Besides the TECNO Image Matrix, TECNO has also developed a
further two AI-powered imaging technologies that tackle common user
pain-points. Firstly, EVS Dynamic Snapshot tackles the difficulties
faced when photographing moving subjects. Often when shooting, the
still parts of a captured frame are sharp, but the moving parts
appear blurry because motion trajectories are difficult to
capture.
EVS Dynamic Snapshot technology overcomes the limitations of
traditional snapshot methods and the light intake constraints of
compact cameras to enhance the camera's ability to capture
motion.
Whereas traditional cameras collect pixels frame-by-frame,
TECNO's solution captures the complete motion path of a subject.
The technology focuses solely on moving subjects, using EVS pixels
to record motion data. By combining traditional CMOS with DVS
high-frequency circuits, EVS Dynamic Snapshot captures ultra-dense
motion data. It uses high dynamic tracking to intelligently lock
onto moving subjects, while also focusing on pixel changes at an
ultra-high frequency, making it possible to take sharp, full-frame
images, even of fast-moving subjects. The technology's AI
algorithms combine static objects captured by the RGB camera with
moving objects detected by EVS. By utilizing motion data provided
by EVS, the RGB camera's handling of motion blur for moving
subjects is optimized, resulting in a single, sharp, and complete
photo.
Whether capturing a majestic bird in flight or high-speed
motorsports action, this next-generation tailor-made technology
allows users to take high-speed, crystal-clear dynamic snapshots
better than ever.
Tap Any Zoom Dual Prism Telephoto – Super Stable Zoom to
Eliminate Blurring
The other AI-powered technology unveiled by TECNO at Future Lens
2024 is Tap Any Zoom Dual Prism Telephoto technology. The
technology addresses the three major challenges of telephoto
shooting, namely focusing difficulties, frequent blurring and
non-existent room for re-framing.
TECNO's Tap Any Zoom technology employs a dual prism design,
lens-shift optical image stabilization and intelligent AI
algorithms to help users capture incredible telephoto shots.
Simply by double-tapping a subject that you want to capture (in
1x/0.6x scene mode), the camera instantly zooms to the optimal
level (up to 30x) for fast and precise framing. The lens-shift
optical image stabilization, together with the dual-prism wide
swing angle, effectively mitigates external vibrations, ensuring
shots are sharp, stable and crystal clear.
The dual prism offers an expansive shooting area, with the
ability to capture images up to with 14 times the zoom of a
standard 125mm focal length lens. This enables ultra-wide-angle
capture with greater focal length and perspective, while a
long-range scanning function and 400MP pixel auto-assembly ensure
perfect high-resolution imagery. Meanwhile, the telephoto sweep
function stitches full-frame shots without distortion, creating
high quality shots with re-framing freedom.
Future Lens 2024: Beyond the Innovations
The Future Lens 2024 event proved to be another valuable event
for all attendees, who gained behind-the-scenes insights into
TECNO's latest imaging technologies.
The day began with an insightful sharing session, involving
Laury Bai, TECNO's Chief Marketing
Officer, Huang Xiao Han, Director of
TECNO's Image R&D Center, professional photographer and editor
at leading photography media Amateur Photographer, Nigel Atherton, and tech industry expert
Nicole Scott. This was followed by a
panel discussion offering a further deep dive into TECNO's
AI-powered technologies. After enjoying the strategic release of
the new TECNO Image Matrix, attendees were invited to join the
discussion of AI-driven industry trends. In the afternoon,
attendees enjoyed a tour of TECNO's cutting-edge factory and
research labs.
"We're excited to share our newest technologies with industry
experts and enthusiasts here at Future Lens 2024," said
Huang Xiao Han. "At this year's
event, we are showcasing technologies that reimagine the way we
shoot with our smartphones. Guided by our new AI Vision strategy,
TECNO is offering new ideas about how we can leverage new AI
technologies alongside our advanced imaging technologies to deliver
even better imaging experiences for our users."
As its latest Future Lens event ends, TECNO is strengthening its
commitment to breaking boundaries in imaging excellence, standing
up as a pioneer of AI innovations while continuing to pursue
enhancements in the mobile imaging experience. In line with its
"Stop At Nothing" brand philosophy, TECNO aims to provide
consumers, especially those in often overlooked emerging markets,
with more powerful, intuitive, and creative solutions.
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SOURCE TECNO Mobile Limited