- Collaboration with Leading Japanese Artists to Share Enjoyment
of "Time" and "Japan Luxury" -
TOKYO, July 29,
2024 /PRNewswire/ -- SEIKO GROUP CORPORATION
(hereinafter referred to as "Seiko"), based in Tokyo's Chuo
Ward, is pleased to announce that "THE GIFT OF TIME" project
was launched on July 18. The core
vision behind this undertaking is to inspire a rediscovery of the
richness and value created by Japan's unique culture, such as the sense of
beauty fostered by the four seasons and nature, and the
craftsmanship of its artisans. Seiko aims to view these things from
the perspective of "Time" and, through this lens, communicate the
appeal of "Japanese Luxury" to the world.
Image of "THE GIFT OF TIME":
https://cdn.kyodonewsprwire.jp/prwfile/release/M108266/202407223960/_prw_PI1fl_322G2ds7.jpg
To launch THE GIFT OF TIME project, Seiko is creating a special
video on the theme of "Time," together with several top talents at
the forefront of Japanese culture. The company expects to release a
trailer for the video on a special website prior to the official
release of the finished film.
As a symbol of this project, the basement floor of Wako's main
shop in the iconic SEIKO HOUSE was
renovated and reopened on Saturday, July
20.
THE GIFT OF TIME Project
Images from the trailer (1):
https://cdn.kyodonewsprwire.jp/prwfile/release/M108266/202407223960/_prw_PI9fl_foT8b8z2.jpg
The world is beginning to look at Japanese culture as providing
a different concept of luxury. In other words, the idea of
"Japanese-style Luxury" is creating new values in the world. People
can see this in things such as traditional Japanese craftsmanship,
which is distinguished by uncompromising attention to detail, and
manufacturing that prioritizes ease of use and visibility. This
approach has been described as "Quiet Luxury," and it is ushering
in a new world of Japanese-inspired luxury culture.
Seiko has contributed to the formation of Japanese luxury
culture through brands such as Grand Seiko, Credor, and Wako. In
this project, Seiko will work with top creators who are leading the
development of Japanese culture to explore this unique luxury
culture from the perspective of "Time." After the completion of the
special video, which is scheduled for October, screenings will be
held around the world to introduce Grand Seiko and other luxury
brands the company has developed, as well as to communicate the
richness and depth of Japanese culture from multiple
perspectives.
Movie Project
The movie, which is scheduled for release this October, defines
"Time" as the connection between Seiko and Japanese culture, and
reveals the cultural aspects of "Time." The film features
appearances by top creators of Japanese culture, including
contemporary artist Hiroshi
Sugimoto, composer and Commissioner of Agency for Cultural
Affairs Shunichi Tokura, world-renowned architect Kengo Kuma, and singer MISIA (*see profiles on
PDF), and explores how "Time" influences their creations and
philosophies. They will also share their own personal thoughts on
"Time."
Trailer Summary
Title: THE GIFT OF TIME
Cast: Shunichi Tokura (composer,
Commissioner of Agency for Cultural Affairs); Kengo Kuma (architect); and MISIA (singer)
Navigator: Shinji Hattori (Seiko
Group Chairman, CEO, and CCO)
Film length: 88 seconds
Images from the trailer (2):
https://cdn.kyodonewsprwire.jp/prwfile/release/M108266/202407223960/_prw_PI8fl_Ja8hBX65.jpg
Website: https://www.seiko.co.jp/thegiftoftime/
Trailer: https://youtu.be/PVra57lAIoY
Reopening of Wako Flagship Store's Basement Floor
Seiko is pleased to announce that the basement floor of the Wako
Flagship Store in SEIKO HOUSE, a well-known landmark in
Tokyo's Ginza district, reopened
on July 20 after the completion of
renovation work. The remodeled space is designed to symbolize the
ongoing project.
The space on the basement floor was designed by the New Material
Research Laboratory, an architectural firm founded and led by
Hiroshi Sugimoto and Tomoyuki Sakakida.
The defining concept for this space, and which is placed in its
center, is the "Stage and Corridor," a rotating fixture that
resembles the long and short hands of a clock, the original
business of Wako. The space will be used to express and exchange
Japanese culture, which is rich in both tradition and innovation.
The company will be presenting products and experiences that are
based on the history of Wako since its inception as well as
traditional facets and customs of Japan that express the richness of its
culture. The renewal work was intended to create a platform for
Wako, which is one of the most renowned brands in Japan.
Image of the basement floor of the Wako Flagship Store:
https://cdn.kyodonewsprwire.jp/prwfile/release/M108266/202407223960/_prw_PI7fl_6d3ImsK2.jpg
*Design architect: New Material Research Laboratory
Photo: Masatomo Moriyama
For more details, please visit:
https://kyodonewsprwire.jp/attach/202407223960-O1-2SZqHUz7.pdf
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SOURCE SEIKO GROUP CORPORATION