Industry leaders from the world's best
publishers will meet to help shape the future of online
commerce
BOULDER,
Colo., July 25, 2024 /PRNewswire/ -- Sovrn, a
publisher technology platform that helps content creators earn and
keep more of their revenue, today announced the launch of a new
publisher steering committee focused on commerce and affiliate
marketing. The group will serve as a platform for collaboration,
thought leadership, and innovation, working together to tackle the
biggest challenges in the affiliate ecosystem.
Composed of top publishers, including NewsCorp,
Hearst, Dotdash Meredith, Walmart, Babylist, Penske Media Group,
New York Times Wirecutter, Bustle, DailyMail.com and Vox Media, the
committee's mission is to offer guidance for developing the tools,
technologies, and processes publishers need to maximize affiliate
revenue while minimizing the overhead of a highly fragmented
workflow. Their input will provide a roadmap for enhancements to
the Sovrn Commerce platform and help to shape the future of online
commerce.
"It is always our belief that the best way to
face and address the challenges within the publishing industry is
by working together and collaborating to find innovative solutions
that will stand the test of time," said Carla Cell, Managing
Director of Commerce at Sovrn. "Our goal with this steering
committee is to provide a forum for shaping the future of our
commerce software and, more importantly, engage our customers and
partners in conversations that contribute to the advancement and
sustainability of our industry."
The affiliate marketers steering committee is
made up of 10 executives from some of the world's best-known
publishers. The individuals who make up the committee are:
- Tory Brangham, Chief Commerce Officer, Dotdash
Meredith
- Camilla Cho, SVP,
eCommerce/affiliate, Vox Media
- Lauren Dick, Executive
Director, DailyMail.com
- Jackie Goldstein, VP, Commerce, New York Post
- Lee Anne Grant, Chief Growth
Officer, Babylist
- Leilani Han, Executive Director,
Commerce, New York Times Wirecutter
- Jamie Miles, Vice President,
eCommerce, Penske Media Corporation
- Meghan Muntean, EVP, Commerce
& Revenue Development, Bustle
- Mary Schulke, Associate Director, Affiliate Marketing,
Walmart
- Jessica Spira, VP Commerce, Hearst Newspapers
Today's digital media landscape is facing
significant headwinds. Rapid advances in technology, including the
evolution of generative AI and constant changes to Google's search
algorithm, have forced affiliate marketers to adapt their business
models, embrace new channels, and experiment with innovative
approaches to digital commerce. Ensuring long-term profitability
will require simple yet effective tools that deliver maximum value
from high-quality content and audience engagement.
"As the industry evolves rapidly, it's more
important than ever to have an open dialogue with other leading
affiliate experts and tech partners so that we can learn how to
improve our practices to better serve consumers best-in-class
shopping recommendations," said Jamie
Miles, VP, E-Commerce for Penske Media Corporation.
Over the next 12 months, the steering committee
will meet regularly with affiliate marketing stakeholders
representing publishers, merchants, and affiliate networks to
explore industry challenges, uncover opportunities, and exchange
ideas on best practices to drive innovation. The group will also
work directly with the Sovrn Commerce team, providing feedback on
the Sovrn Commerce platform and identifying opportunities to
develop new functionality that will empower affiliate marketers to
meet their business goals and take control of their revenue
potential.
About Sovrn
Sovrn provides products and services to thousands
of online publishers to help them understand, operate, and grow
their business. Sovrn is headquartered in Boulder, Colorado, with offices in
New York and London.
With thousands of customers deploying
advertising, affiliate marketing, and data products across more
than 80,000 websites, Sovrn reaches over 500 million active
consumers generating 40 billion page views every day. Sovrn has
been a leader in online publisher technology since its founding and
has been recognized by IAB, JICWEBS, and TAG for its role in
combating fraud and promoting pro-transparency
initiatives. Visit sovrn.com to learn more.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/sovrn-launches-new-steering-committee-for-affiliate-marketers-302206040.html
SOURCE Sovrn Holdings, Inc.