Summerween in Full Swing: Celebrate 100 Days to Halloween with Michaels
2024年7月23日 - 10:00PM
Michaels, the best place for all things creative,
today announced its second annual “
100 Days to
Halloween” campaign kicking off with an early drop of its
viral Summerween décor collection, Hippie Hallow, and a preview of
three more highly-anticipated collections that will become
available throughout July and August. With trend-setting
decorations and everything to create anything – from crafts to
costumes to baked goods and more – all at affordable prices,
Michaels is the one-stop-shop for Halloween celebrations.
With 73% of Americans participating in Halloween activities last
year, a 69% increase from 2022, the holiday continues to grow in
popularity, especially among Gen Z and Millennials, who begin
shopping for the holiday before or during September.1 Michaels’ 100
Days to Halloween campaign supports growing consumer demand and
interest around the holiday by offering a wide range of products
well ahead of the fall season, signaling the start of
#CodeOrange.
“Halloween is a favorite season for our customers because it
embraces creativity and inclusivity, offering endless ways to
celebrate—from decorating and hosting parties to DIY costumes and
crafts—on any budget,” said Mandi Clark, Director
of Trend and Design at Michaels. “For those who love to decorate,
our new Halloween décor collections incorporate the latest trends
in fashion, pop culture, and design across distinct styles to
inspire every kind of Halloween fan. Hippie Hallow offers a
trend-forward take on Halloween with retro vibes and groovy disco
elements in pink, purple and orange. Haunted Forest stands out as a
truly unique collection, unlike anything else on the market,
blending eerie elegance in all-white. Midnight Moon delivers on the
moody and magical themes our spookier customer loves, and Hocus
Pocus is a cheerful family-friendly line that evokes classic
Halloween charm.”
Hippie Hallow (available now) fuses youthful
designs with retro florals, patterned pumpkins, groovy ghosts,
skeletons, and skulls. It creates a nostalgic, playful atmosphere
with disco elements and sunset hues of pink and orange that
transition easily from #Summerween to fall, featuring ombre
plaster, acrylic, and flocked accents for a perfectly on-trend '70s
look.
The three remaining collections will roll out between July 26
through August 16:
- Haunted Forest (available July 26): This
unique collection captures the eerie elegance of a haunted house
set in an unexpected monochromatic palette of frosted whites.
Gothic romance and Victorian charm are brought to life with pieces
featuring white wolves, ravens, snakes, cicadas, and botanical
motifs, including apothecary bottles, haunting prints, skulls,
skeletons, and cobwebs embellished with rhinestones, pearls, and
crystals to infuse darkness with delicate beauty.
- Midnight Moon (available July 26): Conjure a
bewitching ambiance with this dark and moody collection inspired by
a witch's lair. Featuring mystical motifs like tarot, crystal
balls, black cats, witch hats, broomsticks, and cauldrons, this
collection weaves a spellbinding tale of midnight séances and love
under the stars. Deep blacks, rich purples, and gold accents
enhance the enchanting atmosphere, while spell books, skeleton
lovers, and celestial pieces add a playful touch to any Halloween
setting.
- Hocus Pocus (available August 16): Featuring
classic and bright colors like black, orange, purple, and green,
this collection brings nostalgic Halloween charm to life with its
kid-friendly and whimsical design. Adorned with fun silhouettes of
ghosts, bats, witches, and jack-o-lanterns, this collection is
perfect for home and party decor, adding a playful and festive
touch to spooky-not-scary Halloween celebrations.
Additionally, Michaels has a wide assortment of exterior
Halloween decorations, including a showstopping 10-foot phantom
(available July 26) and an 8-foot skeleton (available August
16).
For customers ready to start celebrating the season, Michaels
U.S. stores will maintain regular business hours on Labor Day (9
a.m. – 9 p.m.). Stores will remain open during regular hours on
Halloween (9 a.m. to 9 p.m.). Use our Store Locator on Michaels.com
to check your local store hours for exceptions.
Michaels has much more Halloween inspiration and fun to come
over the next 100 days, so be sure to visit us online, follow us on
social media @michaelsstores and watch for more of our
Halloween news.
About The Michaels Companies, Inc.At The
Michaels Companies Inc., our purpose is to fuel the joy of
creativity. As the leading creative destination in North America,
we operate over 1,300 stores in 49 states and Canada and online
at Michaels.com and Michaels.ca. The Michaels
Companies, Inc. also owns Artistree, a manufacturer of custom and
specialty framing merchandise, and MakerPlace by Michaels, a
dedicated handmade goods marketplace. Founded in 1973 and
headquartered in Irving, Texas, Michaels is the best place for all
things creative. For more information, please
visit www.michaels.com.
1 2023 National Retail Federation Report
Media ContactRachel
Petersenprcontact@michaels.com
Photos accompanying this announcement are available to download
HERE.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7f76be0d-391c-49df-89e9-36575c3b8c47