IDC Survey Identifies Three Areas Where GenAI is Expected to Have the Most Impact on an Organization's Competitive Position or Business Models
2024年7月3日 - 7:16AM
ビジネスワイヤ(英語)
A recent survey of technology buyers worldwide found that
technology decision making, financial and operational systems, and
customer engagement, experience, and support are the three business
areas where generative artificial intelligence (GenAI) is most
likely to impact their organization's future competitive position
or business model. The survey, conducted by International Data
Corporation (IDC), also found notable differences in expectations
across geographic regions.
While tech buyers in North America identified financial and
operational systems as the business area most likely to be affected
by GenAI, their counterparts in Western Europe indicated that IT
and line of business (LOB) technology decision making will see the
most impact. In Asia/Pacific, survey respondents felt GenAI would
affect customer engagement, experience, and support the most.
"What the survey results confirm is that the application of
GenAI across business functions will be broad and its impact will
span a wide range of competitive and business model areas," said
Matt Acaro, research director for Computer Vision AI Tools and
Technology at IDC. "Another thing the results highlight is that
GenAI's ability to process, understand, and derive value from a
wide range of data sources is its real superpower. It is exactly
this capability that enables GenAI models and applications to be
integrated and used within so many different business and customer
processes and workflows. As organizations gain more experience with
GenAI technologies, we expect them to use what they have learned to
deploy GenAI in new areas."
In addition to the three business areas identified as most
likely to be impacted by GenAI, the survey included four other
business areas for consideration: customer acquisition and sales;
product design and development; data-driven decision making; and
talent and staffing. Customer acquisition and sales and talent and
staffing were the two business areas considered least likely to be
impacted by GenAI.
The IDC Survey Spotlight, Where Do Technology Buyers Anticipate
GenAI to Have the Greatest Competitive Positioning and Business
Model Impact? (Doc #US52378424), examines where technology buyers
anticipate GenAI to have the greatest impact on their competitive
positioning and business models. The results are based on data from
IDC's Future Enterprise Resiliency and Spending Survey, Wave 4,
which was fielded in April 2024 and included 622 self-identified
industry respondents.
About IDC
International Data Corporation (IDC) is the premier global
provider of market intelligence, advisory services, and events for
the information technology, telecommunications, and consumer
technology markets. With more than 1,300 analysts worldwide, IDC
offers global, regional, and local expertise on technology, IT
benchmarking and sourcing, and industry opportunities and trends in
over 110 countries. IDC's analysis and insight helps IT
professionals, business executives, and the investment community to
make fact-based technology decisions and to achieve their key
business objectives. Founded in 1964, IDC is a wholly owned
subsidiary of International Data Group (IDG), the world's leading
tech media, data, and marketing services company. To learn more
about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC
and LinkedIn. Subscribe to the IDC Blog for industry news and
insights.
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Michael Shirer 508-935-4200 press@idc.com