BRAND EXPANDS DRY EYE CARE CATEGORY WITH PROPRIETARY EYE MAKEUP
REMOVER SPECIALLY FORMULATED WITH INNOVATIVE IONIZED WATER
TECHNOLOGY TO MEET THE NEEDS OF PEOPLE WITH SENSITIVE EYES
NEW
YORK, July 2, 2024 /PRNewswire/ -- Today SCOPE
Eyecare & Healthcare, a leading dry eye relief company in the
UK and Ireland, announced its
expansion in the U.S. dry eye market with a new product innovation
specially formulated for those with sensitive eyes.
"I love how easily my makeup comes off so I
don't have to tug at my eyes anymore or worry about any harsh
ingredients."
Its new OPTASE® LIFE Sensitive Eye Makeup Remover was created to
be extra gentle on sensitive skin while effectively removing
makeup, including waterproof mascara, and is enriched with
Hyaluronic Acid, Pro Vitamin B5, and Manuka
Honey to provide nourishment and hydration while leaving
skin feeling refreshed. With only seven ingredients, the formula
offers maximum efficacy with minimal components and is clinically
tested, and ophthalmologist approved.
"For this specific launch, we sought to create an effective,
extra gentle formula that puts eye health first," said Jeff Huffman, US Head of Marketing for SCOPE
Eyecare & Healthcare. "In doing so, OPTASE® LIFE developed its
very own groundbreaking, patented ionized water formula that
targets makeup and other impurities by surrounding them entirely,
allowing the water to suspend these particles for easy removal
without the need for harsh rubbing or surfactant-based
cleansing."
To help raise awareness around this new innovation and proper
care for dry eye and sensitive eyes, OPTASE® LIFE has partnered
with Academy Award-winning actress, dancer and singer Ariana DeBose, who suffers from dry eye and
understands how certain products can affect her condition.
According to DeBose, "My eyes get exposed to their fair share of
various products and pollutants from being in the makeup chair, on
stage, on set and traveling for various projects. While I love
getting glammed, it can sometimes be very harsh on my sensitive
eyes. After working and sweating all day in a full face of makeup
and false eyelashes, there's nothing I look forward to more than
getting the chance to take it all off at the end of the day as
gently as possible with the OPTASE® LIFE Sensitive Eye Makeup
Remover. The formulation of this product feels so soothing, and I
love how easily my makeup comes off so I don't have to tug at my
eyes anymore or worry about any harsh ingredients."
The brand has also partnered with Dr. Jennifer Tsai, Optometrist and Founder of Line
of Sight Optometry in New York
City to educate consumers about dry eye and how to best care
for eyes with sensitivities.
"Sensitive eyes are such a point of frustration for so many of
my patients and often can go untreated if not cared for properly,"
said Dr. Tsai. "Many patients with eye sensitivity may not realize
that the products they're using are contributing to their issue so
it's great to have this new innovation on the market to recommend
to them. This product's gentle ingredients are so rare to see in a
remover, so I love that OPTASE took the steps to formulate this so
carefully while still being effective without the need for harsh
cleaning ingredients or preservatives."
The OPTASE® LIFE Sensitive Eye Makeup Remover is available now
on Amazon.com, OPTASE.com, and Walmart.com for $16.95. For additional information, visit
OPTASE.com and follow @OptaseUS on Instagram for updates.
About SCOPE Eyecare & Healthcare
Scope Eyecare is
a family run healthcare company dedicated to providing healthcare
professionals and consumers with high quality, effective, and
innovative products. Founded in 2009, Scope offers a range of
eyecare products for the management of various eyecare conditions
including Dry Eye Disease, Blepharitis and MGD. Scope is a global
Healthcare company with headquarters based in New York, Dublin, and London.
About OPTASE®
OPTASE® was launched in 2016 in
conjunction with eyecare experts as part of the Scope Health Group.
OPTASE® is dedicated to providing high quality, effective, and
innovative products in both the eyecare and healthcare industries
to patients all around the world. As we look to the future of Dry
Eye and Eyecare we continue to develop new products for patients
all around the world.
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SOURCE Scope Health Inc