Warchest
6年前
According to Forbes, Augmented Reality (AR) is projected to be a $193 billion industry by 2025
About ePlay
ePlay Digital Inc. is a mobile game creator and publisher specializing in sports, esports and entertainment augmented reality titles, including their new flagship title Big Shot Basketball. ePlay is operated by an award-winning team of sports, gaming and esports leaders as well as broadcast and digital technology industry experts, software engineers and athletes who have brought dozens of game titles to market for companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, and others.
https://www.eplaydigital.com/post/eplay-and-tetavi-announce-augmented-reality-partnership
Warchest
6年前
https://www.eplaydigital.com/post/howie-mandel-and-eplay-digital-announce-partnership-people-magazine
A film and TV Producer and technology entrepreneur, Trevor Doerksen helped shape the television business with his unique perspective on media, distribution, television and the role technology plays in TV and film.
In 1989, Trevor started releasing some of the first snowboard films available at Blockbuster Video.
In 1992, he started a science degree at the University of Calgary with the idea of making nature films. By 1995, the visual browser launched and Trevor was convinced the Internet would change film and TV forever. He created documentary films and a science TV series while attending university. He also created a learning software company called Socrates during those university years. Upon graduation with his Master's degree he started working as a consultant until the founding of Mobovivo.
In 2010, Trevor was named Entrepreneur of the Year by Digital Alberta and a top 50 most influential people by Alberta Venture Magazine.
Trevor serves as CEO for Mobovivo and is a published author, producer, and director.
https://www.crunchbase.com/person/trevor-doerksen
Bassman101
7年前
ePlay Announces iOS and Android App Updates and Highlights September Engagement Success
Los Angeles, California--(Newsfile Corp. - October 3, 2019) - ePlay Digital Inc. (CSE: EPY) today announced the Big Shot Basketball mobile game has reached Top 10 Downloads in Sports, Simulation or Strategy games in Apple App Store in 24 different countries - up from 21 countries last month.
Template For Growth - "Build It and They Will Come"
With the release and uptake of multiple ePlay owned mobile games, the company will now monetize those games with advertising, in-app purchases, and eSports Prizing. The company owns its technology and leverages that intellectual property as a template for expansion of monetization, revenue, partnerships, acquisitions, and game titles. The company will monetize its engaged audiences and use its partnerships and intellectual property toward exponential growth in the highest margin segment of the esports market.
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Figure 1
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"ePlay is thrilled with the off-season user engagement data and brand new revenue sources for the company," says Trevor Doerksen, CEO of ePlay. "Earlier this month, was the first time ePlay games were partially enabled for revenue, and the company is excited with these pre-NBA season results."
Under-Monetized Mobile Games Adding eSports Prizing
Currently, ePlay mobile games are primarily using virtual currency for esports Prizing, and therefore are under-monetized. The company has previously stated that Big Shot is expected to generate an average esports, and in-app purchase revenue per daily active user (ARPDAU) of USD$1.46. As previously announced, conversion to cash prizing is in progress. ePlay is well along the way to the first two steps in earning revenue in the USD$61.3B mobile gaming industry.
Monetizing An Engaged Mobile Audience
Today, ePlay is able to continue to reveal actual user data in which to monetize and focus core growth:
Big Shot users directly entered over 111,000 head-to-head esports competitions since August 2019
esport competition engagement grew 22% in September 2019
Engagement and downloads continue to be stronger than expected prior to launch of 2019/20 NBA season
The newest data reveals the first reported actual ARPDAU is USD$1.24 in September
The company has now released 3 mobile games for further monetization
Adding New Revenue Sources
ePlay is a diversified mobile sports, esports and entertainment game developer and publisher. The company combines gaming, augmented reality, sports, esports, and entertainment technology with an award-winning history. A year ago, the company generated 100% of its revenue from providing services to companies such as CBS, Sony, ESPN, and Intel.
The company released its latest iPhone and Android versions of Big Shot Basketball on September 23, 2019 for Apple App Store and Google Play Store. Compatibility with iOS 13 released by Apple days prior and new features include:
New Journal that tracks drafts, top scores, and Big Shot success
Updated challenges icons to get ready for 2019/20 NBA season
New user interface for login, sign up, and augmented reality (AR) selfies
Performance updates for 3D, Pic-In-Play and augmented reality scenes in the game.
Figure 1. Big Shot Engagement Metrics
About ePlay
ePlay Digital Inc. is a mobile game creator and publisher specializing in sports, esports and entertainment augmented reality titles, including their new flagship title Big Shot Basketball. ePlay is operated by an award-winning team of sports, gaming and esports leaders as well as broadcast and digital technology industry experts, software engineers and athletes who have brought dozens of game titles to market for companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, and others.
ePlay's wholly owned subsidiary, Mobovivo esports specializes in augmented reality, mobile game development and mobile esports streaming.
NBA is a registered trademark of NBA in the United States and other countries. Apple, App Store, and iPhone are registered trademarks of Apple Inc. in the United States and other countries.
Further Information
Further details are available under the Company's profile on SEDAR at www.sedar.com, and the Company's profile on the CSE's website at www.thecse.com/
For further media information, or to set up an interview, please contact:
ePlay Digital Inc.
(310) 684-3857?
E-mail: info@eplaydigital.com
Website: www.eplaydigital.com
Canadian Securities Exchange (CSE): Symbol EPY
Deutsche Boerse Xetra - Frankfurt Stock Exchange: Symbol 2NY2; WKN: A2AN4D; ISIN CA26885W1041
Corporate Logo
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/48395
Bassman101
7年前
ePlay Digital CEO: How Esports Companies Generate Revenue
https://investingnews.com/daily/tech-investing/gaming-investing/esports-investing/eplay-digital-esports-revenue/
ePlay Digital CEO: How Esports Companies Generate Revenue
Dorothy Neufeld - June 26th, 2019
EPlay Digital CEO Trevor Doerksen spoke to the Investing News Network about how revenue is generated in esports.
According to a report from Newzoo, esports reached 380 million viewers worldwide in 2018 and is expected to grow to 557 million viewers by 2021.
Companies such as Enthusiast Gaming (TSXV:EGLX), Riot Games and Animoca Brands (ASX:AB1) are among a number of companies that are principally engaged in the esports industry. In addition, the ETF space has also begun to pay attention. In May, Evolve ETFs launched the first Canadian esports ETF, named the Evolve E-Gaming ETF (TSX:HERO).
Earlier this month, the Canadian Securities Exchange hosted its Epsorts and Capital Markets event at the Westin Bayshore in Vancouver to discuss the nascent market. Trevor Doerksen, CEO of ePlay Digital (CSE:EPY), was among the panelists discussing the industry.
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ePlay Digital has built an esports app that is focused on the NBA basketball league. The company has also previously built games for the Los Angeles Lakers, ESPN, Intel (NASDAQ:INTC) and Time Warner Cable.
The Investing News Network (INN) spoke with Doerksen about real-time data in apps, volumetric scanning and how ePlay generates revenue. Read on to learn his thoughts. The interview has been edited for clarity and brevity.
INN: ePlay Digital is the esports company that has produced the Big Shot basketball game. Can you tell me more about how it applies real-time data to its app and other features that it offers?
TD: The best way to describe the real-time database is that, when LeBron (James) or (Kawhi) Leonard or (Stephen) Curry score (in real life), you score in the game. First, though, you have to find the NBA player. That’s part of the discovery of the Pokemon Go style of game. It’s a location-based mobile game.
You have to find the NBA player, you draft them, you build your team and then their real on-court performance contributes to how you do in the game. A core part of the game is based on real-time NBA data.
INN: You’ve built an app platform that has clients including ESPN, Sony (NYSE:SNE), Intel and Cineplex (TSX:CGX). Can you tell me more about these partnerships?
TD: Traditionally, until recently, we were a fee for service company. We built an app for ESPN named ESPN Sync. We built a game for the Lakers and Time Warner Cable. These games always had a sponsor and they always had a client.
So let’s say, Samsung (KRX:005930) came in and said, “This is what we want” and the client said, “This is what’s important to us,” and our job was typically to get people to watch TV more. So they said to themselves, “Okay. We got people for six minutes. Can we get them watching longer?” We got viewers to watch to nine minutes versus six minutes. That was a big success.
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INN: Interesting. You mentioned that you were going on tour.
TD: We’re calling this the Big Shot Bash. Part of the marketing tour is a celebrity red carpet. There are esports games and tournaments being played. There’s real sports, I mean, basketball being played, right? We’re mixing sports and esports together in these events, the Celebrity Red Carpet.
Part of the technology showcase is something we call Fan Zone. It allows you to go in and get a 360 degree video. It’s called the volumetric scan. A series of cameras scan your whole body from all angles and it allows a resulting video avatar to be placed into the game. Now, that avatar can be placed with audio and with motion into the different scenes of the game.
INN: Interesting. I saw that you also partnered with Next Joy and that was a major partnership in addition to Big Shot Bob Horry and Lindsay McCormick. ePlay also reported that it is generating positive, active, average daily user revenue in addition to in-app revenue. How does that work?
TD: It’s probably the most important question. Everything else is really cool. The first thing you do, you got to get downloads. Celebrities are important. Partners are important. Next Joy has 100 million users on its platform. The parent company, Shanghai Media Group, is the NBA broadcast rights holder in China. If they choose to, they could promote a game like Big Shot for free because they own the rights. They have ad inventory. They could take up their own inventory either in a stadium that they own or on the broadcast that they own or on their other platforms that they own to talk about Big Shot.
INN: How are the celebrities integrated in the game?
TD: Lindsay McCormick is a 3D avatar. Players can get advice from Lindsay in the game. With Lindsay talking about Big Shot in the real world, it helps lead to downloads of the mobile (version) of Big Shot.
One of our partners, which we haven’t announced yet, has a clothing product line. She sells hoodies and sweaters. They have t-shirts and so on. She sells those physical, real-world versions of hoodies.
INN: Brick and mortar.
TD: Exactly. In Big Shot, she’ll sell the digital version of the same. The profits will be basically 100 percent. There are no shipping costs or manufacturing costs. There’s no commission. We share the revenue with these partners from the digital merch we sell on the game (and) skins in the game with our partners.
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INN: It was the exposure, essentially, between the two.
TD: I think what most technology companies do is we focus first on getting users and then we figure out how to monetize. I don’t think we’re probably that unique, but what we’re basically saying is let’s just do that all at once, because if I have to pay a celebrity an endorsement fee, I have to pay them upfront.
Whereas, if we partnered, we can make money together on selling a brand new product, such as a digital version of something they already sell in brick and mortar stores or online.
INN: What are some ways games make money from esports?
A lot of people don’t realize this, but it’s at least a half million dollars every day in prize money available for casual games. (With) a lot of those games, you can challenge your friends, too, including cash prizes. We can all play the casual mobile game and that’s $50. Over half a million dollars every day are available for those kinds of games and that kind of prize money. The developer of the game gets some of the revenue and then the winner of the moment gets part of the revenue. In Big Shot, there’s a part of the game, an advanced challenge that you can unlock that allows you to play cash games. If you’re under 18, you won’t even see that.
INN: I see.
TD: We’re going to start with some standalone games first, so we can better test it and we got feedback on the age of users, what they like and stuff. We are really directing this game at kids and their parents and we expect a lot of them to be under 18. Cash money gaming is an afterthought for sure.
Eighty-eight percent of Twitch views are not of professional esports events. They are just a person sitting, playing a game with (many) people watching them play that game. They’re not competing in an expensive venue.
As an app developer, how do we take advantage of that? What we’ve done is on the top left corner of Big Shot, there’s a picture in picture button. You hit the picture in picture button and then your front-facing camera comes up. I see the avatar on the map. I see the actual shoes I’m wearing. I could see all of that through the camera and I’m streaming out to Twitch. That is monetizable for Twitch and for other esports companies and for gaming because we can sell advertising against those views.
Don’t forget to follow us @INN_Technology for real-time news updates!
Securities Disclosure: I, Dorothy Neufeld, hold no direct investment interest in any company mentioned in this article.
Editorial Disclosure: The Investing News Network does not guarantee the accuracy or thoroughness of the information reported in the interviews it conducts. The opinions expressed in these interviews do not reflect the opinions of the Investing News Network and do not constitute investment advice. All readers are encouraged to perform their own due diligence.
petunia1
7年前
ePlay To Offer Twitch and Mobcrush Live Streaming from Big Shot Basketball
LOS ANGELES and CALGARY, Alberta, March 28, 2019 (GLOBE NEWSWIRE) -- ePlay Digital Inc. (CSE:EPY-OTC-PK-NWFKK) today announced a new technology integration with Twitch and Mobcrush for its upcoming release of Big Shot Basketball. The new 3D augmented reality (“AR”) solution offers live streaming of video and audio from the front and rear-facing cameras on smartphones in order for Big Shot gamers to show and tell their friends, fans, and followers about their game experience. Gamers stream their journey with optional picture-in-picture (PIP) mode to find NBA players in the real-world while explaining their strategy and Big Shot Roster picks for various daily challenges as players compete to win mini-games and NBA points challenges.
ePlay will use its new live streaming and PIP technology platform and partnerships to turn players into viewers. Esports grows in popularity and revenues as gamers become streamers. Advertisers in Big Shot know that when 100,000 people play the game, 100,000 people will see their ads and product placement. With this new feature, when 100,000 gamers stream their Big Shot experience to 10 of their friends each a resulting 1M people will be exposed to the game and advertisers’ messages. This amplification is an important marketing and revenue source.
“Our intention is to make it super easy for users to find, play, and stream Big Shot - we are turning players into streamers,” says Trevor Doerksen, CEO of ePlay Digital. “Every time a Big Shot player streams, whether it’s to 10 friends or 25 million fans and followers, Big Shot, NBA teams and players, ePlay, and brands messages are amplified creating brand new Esports revenues.”
ePlay will continue to unveil its Esports technology, partnerships, and events as the company marches towards the official launch of Big Shot Basketball.
ePlay recently announced a 3D AR advertising partnership to bring brands and physical / online retailers together with mobile gaming audiences through immersive content and gamification. This added Esports component, and others still to be announced, amplifies the impact of the game. Retailers and brands can implement ePlay’s AR AdKit with existing or new media to drive footfall traffic to retail locations, activate and measure out-of-home advertising inventory, and create interactive and immersive advertising. The advertising can be placed exclusively through ePlay and its AR AdKit partners to reach more than 10.2 billion impressions per month across thousands of mobile, desktop, and console games and apps including ePlay’s flagship game, Big Shot™ Basketball.
With this announcement, Big Shot gamers will be able to stream live to reach a potential 15 million daily active users on Twitch. The largest revenue source in Esports is advertising and sponsorship which is measured on impressions and engagement. Live streaming from Big Shot to large audiences drives new revenue models for ePlay.
eMarketer forecasted last year that digital ads will account for 50% of total eCommerce ad spending by 2020, at more than $357 billion. ePlay, through its technology platform and partnerships, is well-positioned to grow alongside the fastest growing digital platform in the world - mobile games. ePlay’s AR ADKit ads enable a consumer to match the experience of playing a video game with gamified and immersive advertising.
Brands can now request sample AR ads and demographic targeting by contacting ePlay Digital at info@eplaydigital.com or by phone in:
Los Angeles - (310) 684-3857 ext 27;
Toronto - (647) 435-3591 ext 27;
Calgary - (403) 775-9475 ext 2.
Follow ePlay on Twitter, Facebook, and Instagram
Follow BigShot on Twitter, Facebook, and Instagram
About ePlay
ePlay Digital Inc. is a mobile game creator and publisher specializing in sports, esports and entertainment augmented reality titles, including their new flagship title Big Shot Basketball. ePlay is operated by an award-winning team of sports, gaming and esports leaders as well as broadcast and digital technology industry experts, software engineers and athletes who have brought dozens of game titles to market for companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, and others.
ePlay’s wholly owned subsidiary, Mobovivo esports specializes in augmented reality, mobile game development and mobile esports streaming.
Twitch, Mobcrush, and NBA are registered trademarks of Twitch, Mobcrush, and NBA respectively in the United States and other countries. Apple, App Store, and iPhone are registered trademarks of Apple Inc. in the United States and other countries.
Further Information
Further details are available under the Company’s profile on SEDAR at www.sedar.com, and the Company’s profile on the CSE’s website at www.thecse.com/
For further media information, or to set up an interview, please contact:
ePlay Digital Inc.
(310) 684-3857
E-mail: info@eplaydigital.com
Website: www.eplaydigital.com
Canadian Securities Exchange (CSE): Symbol EPY
Deutsche Boerse Xetra - Frankfurt Stock Exchange: Symbol 2NY2; WKN: A2AN4D; ISIN CA26885W1041
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