3iQ Leads Institutional Investors to Think Beyond Bitcoin and Expand Their Digital Asset Exposure

Pioneering Digital Asset Management Company Embarks on Path to Democratize Access to Institutional-Quality Digital Asset Investments

3iQ Digital Asset Management (3iQ), a pioneer in digital asset management, today announced a strategic rebranding initiative that unveils a new positioning that underscores its commitment to making institutional-quality digital assets accessible to all. The firm's rebranding is centered around an ongoing mission to provide safe, simple, and secure investment products that meet the needs of today's institutional investors. The new brand expression follows 3iQ’s recent partnership with Monex Group, one of Japan’s largest financial institutions, as 3iQ prepares to expand globally with a suite of new products catered to institutions like family offices, pension funds, and other institutional investors.

According to Bloomberg, the market capitalization of cryptocurrencies today stands at around $1.3 trillion out of the global $400 trillion in economic activity, underscoring significant growth potential. Even so, currently only about 4% of alternative asset allocation is part of a traditional asset investor’s portfolio. 3iQ is on a mission to be the trusted brand responsible for making digital assets the largest weighting in alternative investment portfolios.

"Digital assets are not just a niche market anymore; they are poised to become the largest category of alternative assets," said Pascal St-Jean, President & CEO at 3iQ. "Our updated mission focuses on inclusivity and excellence. We believe everyone deserves access to high-quality investments. By forging new paths in alternative investing using digital assets, we continue to innovate and reshape the alternatives investing landscape.”

3iQ has been at the forefront of this emerging market class and continues a strong track record of innovation offering early access to BTC and ETH through ETF structures. The recent Monex partnership combines 3iQ’s established expertise in regulated products and Monex’s international reach to tap new institutional customer segments. This collaboration has accelerated the ability of 3iQ to bring new products to market including the 3iQ Managed Account Platform (QMAP) hedge fund investment solution, the revolutionary Ether Staking ETF, and most recently the collaboration with Coin Desk Indices on the CoinDesk 20 Fund.

3iQ’s brand refresh marks a significant milestone in 3iQ's journey, laying down a robust foundation for future products and services aligned with their mission of expanding access to high-quality digital asset investments. Investors, clients, and partners are invited to visit the new website and explore the innovative world that 3iQ continues to pioneer. For more information about 3iQ and their digital asset investment solutions, please visit www.3iq.io.

3iQ Corp Announces Participation in Investor Day Hosted by Reflexivity Research

3iQ is excited to announce its participation in Reflexivity Research’s inaugural Crypto Investor Day on October 25, 2024, in New York City. The event will bring together thought leaders, investors, entrepreneurs and more, with the shared goal of bridging the power of traditional finance with the innovation of digital assets. This gathering aligns with 3iQ's strategic partnership with CoinDesk Indices to globally offer the CoinDesk 20 Index across multiple fund structures, thereby improving options for institutional investors.

Organized by Reflexivity Research, a leading crypto research firm, Crypto Investor Day is set to gather nearly 1,000 influencers from the cryptocurrency and traditional finance sectors. The event will spotlight critical discussions led by industry stalwarts, featuring Pascal St-Jean, CEO of 3iQ, alongside other prominent figures.

About 3iQ Digital Asset Management

A global leader in digital asset investing, 3iQ democratizes access to digital assets by offering convenient, familiar investment products that provide digital asset exposure. 3iQ has been a pioneer in the digital assets space since 2014, launching North America’s first major exchange-listed Bitcoin and Ether funds: the Bitcoin Fund (TSX: QBTC) (TSX: QBTC.U), the 3iQ Bitcoin ETF (TSX: BTCQ) (TSX: BTCQ.U), the Ether Fund (TSX: QETH.UN) (TSX: QETH.U), and the 3iQ Ether Staking ETF (TSX: ETHQ) (TSX: ETHQ.U). The company continues to develop innovative investment products for institutions, with a focus on expanding access globally through its partnership with Monex in Japan. To learn more about 3iQ, visit 3iq.io.

This release is for informational purposes only, and the content contained herein should not be considered investment advice or a solicitation, offer, or recommendation to sell or buy any asset, strategy, or product. Investing in digital assets involves a high degree of risk, including the loss of principal.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241024606097/en/

Greg Jawski Allison Worldwide 3iQ@allisonworldwide.com

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