Periscope Reshapes Leadership Team in a Quest to Provide Marketers With a Preferred Alternative to the Traditional Agency Model
2020年6月30日 - 10:00PM
ビジネスワイヤ(英語)
Agency taps Cari Bucci-Hulings as President, Matt Benka as SVP
of Growth and Nathan Young as Group Strategy Director
Infused with new capital from an unconventional parent company
and energized by an expanding client base, Minneapolis-based
Periscope is fortifying its executive team in pursuit of
double-digit growth. The integrated marketing agency today
announced that Cari Bucci-Hulings will join as president, effective
July 6, in addition to other recent high-profile hires.
Bucci-Hulings most recently served as president of MARC USA, one of
the largest independent agencies in the country.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200630005253/en/
In the role, Bucci-Hulings will be responsible for accelerating
Periscope’s mission to do things people love and growing the
business into new offerings and markets. She will report to Eric
Ashworth, vice president of Agency Solutions for Quad, the creative
engineering company that acquired Periscope in 2019.
“Periscope succeeds by connecting emotions with behaviors, and
Cari is a perfect fit for that pursuit,” Ashworth said. “She
understands the importance of culture, creativity and community to
serve the constantly evolving needs of today’s marketers. She’s
also obsessed with the data science and analytics that fuel product
development and business growth. Her experience, energy and fresh
perspective make her an ideal fit for a growing agency focused on
helping brands perform beyond their expectations.”
Bucci-Hulings joined MARC USA in 2010 and was promoted to
president in 2018. Prior to MARC USA, she spent eight years at
DraftFCB, and was previously with Leo Burnett.
“Periscope is unencumbered by a complex holding company
structure, so it enjoys the agility of an independent agency with
access to the vast resources and support of a global parent
organization,” said Bucci-Hulings. “The agency’s dynamic culture
and unwavering connection to the heart of what makes consumers act
results in unexpected, impactful brand experiences. I am thrilled
to join this fierce and scrappy organization and to be part of the
Quad/Periscope journey to redefine integrated marketing and create
an alternative to the traditional siloed agency.”
In addition to Bucci-Hulings, Periscope hired SVP of Growth Matt
Benka in April to hone the agency’s go-to-market strategy and
positioning. A month earlier, the agency hired Group Strategy
Director Nathan Young. Young has been part of the agency’s COVID-19
response team and is one of the two industry leaders who rallied
600 Black advertising professionals to pen a letter outlining 12
actions agencies should take to help eradicate systemic racism in
their organizations.
“Fresh thinking, infectious energy and unparalleled passion …
this is how we define leadership at Periscope,” said Ashworth.
“Partnering with CCO Peter Nicholson, we have our sights set on
delighted clients who are looking for a new kind of partner.”
About Periscope
Periscope is an award-winning agency and division of Quad
dedicated to creating a better way for clients through data-driven,
integrated marketing that reduces complexity, increases efficiency
and drives growth. Periscope provides a full spectrum of integrated
marketing services for a wide range of acclaimed brands, including
Cargill, Cox Communications, Hairless Dog Brewing, Intuit, Krispy
Kreme, Minnesota Lottery, PEMCO Insurance, Red Robin, Walgreens and
more. Learn more at www.periscope.com.
About Quad
Quad (NYSE: QUAD) is a worldwide marketing solutions partner
dedicated to creating a better way for its clients through a
data-driven, integrated marketing platform that helps reduce
complexity, increase efficiency and enhance marketing spend
effectiveness. Quad provides its clients with unmatched scale for
client on-site services and expanded subject expertise in marketing
strategy, creative solutions, media deployment (which includes a
strong foundation in print) and marketing management services. With
a client-centric approach that drives its expanded offering,
combined with leading-edge technology and single-source simplicity,
Quad has the resources and knowledge to help a wide variety of
clients in multiple vertical industries, including retail,
financial/insurance, health care, consumer packaged goods,
publishing and direct-to-consumer. Quad has multiple locations
throughout North America, South America and Europe, and strategic
partnerships in Asia and other parts of the world. For additional
information visit www.Quad.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200630005253/en/
Media Contacts: Claire Dailey Account Director, PR,
Periscope 262-424-6143 cdailey@periscope.com
Claire Ho Director of Corporate Communications, Quad
414-566-2955 cho@quad.com
Quad Graphics (NYSE:QUAD)
過去 株価チャート
から 6 2024 まで 7 2024
Quad Graphics (NYSE:QUAD)
過去 株価チャート
から 7 2023 まで 7 2024