Agency Executive to Sharpen and Expand Quad’s Growing Shopper Media Offering
2019年5月8日 - 10:00PM
ビジネスワイヤ(英語)
Gwen Maass to Join Quad as Vice President of
Media Services
Quad (NYSE: QUAD), a leading marketing solutions partner, has
hired experienced marketing executive Gwen Maass as Vice President
of Media Services. In this role, Maass will help sharpen and expand
Quad’s growing shopper media offering for forward-thinking retail
and CPG clients. Maass, who has spent the majority of her career at
Novus Media LLC, formerly a division of Omnicom Media Group, will
draw on her many years of experience in the print and digital media
space to advance Quad’s strategic and targeted media planning and
buying services for connecting consumer experiences across
channels.
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Gwen Maass to Join Quad as Vice President
of Media Services (Photo: Business Wire)
“Gwen brings a proven track record of building progressive
shopper media programs that help our clients elevate how they
engage with their customers to maximize success,” said Kevin
Bridgewater, Senior Vice President of Media & Strategy. “Gwen
is a wonderful addition to our team and will continue to accelerate
our strategic and collaborative processes. With a reputation for
innovation, partnership and building world-class teams, Gwen
significantly strengthens our ability to deliver shopper media
programs that reach the right audience in the right place across
channels. Her arrival is perfectly timed as we continue to build
out our leadership team to better support our deepening
relationships with our clients.”
Maass joins Quad at a time of unprecedented company
transformation to address clients’ needs for simplicity,
expediency, transparency and accountability from their business
partners. Quad’s integrated marketing solutions platform helps
clients move seamlessly from strategy and creative to execution in
all communication channels, creating greater value for clients by
removing complexity, increasing efficiencies and improving
marketing spend effectiveness.
“At Quad, we are committed to our clients’ success and continue
to develop our media offering to better engage their customers,”
said Eric Ashworth, Executive Vice President of Product &
Market Strategy at Quad. “We have demonstrated this commitment
through acquiring leading agencies Periscope and Ivie &
Associates, and making a majority investment in Rise Interactive,
as well as hiring experienced and progressive talent like Gwen. We
have established a significant presence in the media space that we
will continue to grow, providing best-in-class solutions that are
client focused.”
Maass comes to Quad with a wealth of experience. She advanced
her career at Novus Media LLC, formerly a division of Omnicom Media
Group, which specializes in the strategic development and execution
of ROI-based campaigns for retail, national and direct response
marketers. As Chief Marketing Officer, she was an integral member
of the Executive Operating Committee where she was deeply involved
in evaluating, setting and implementing the strategic vision for
the agency. She had direct oversight of the Client Services, Media
Investment, Strategic Planning and Business Development teams, and
ensured the agency’s value proposition aligned and advanced with
client needs and expectations. While at Novus Media, Maass also
served as President, Vice President & Managing Director and
Managing Director of Agency Services.
Maass is a past honoree of the Minneapolis-St. Paul Business
Journal’s 40 Under 40, a program that recognizes young business and
community leaders for professional accomplishments, community
contributions and demonstrated leadership. She has a BBA in
Marketing from the University of Wisconsin-Eau Claire and completed
additional education at the University of Minnesota’s Curtis L.
Carlson School of Management, and Harvard Business School.
About Quad
Quad (NYSE: QUAD) is a worldwide marketing solutions partner
dedicated to creating a better way for its clients through a
data-driven, integrated marketing platform that helps clients
reduce complexity, increase efficiency and enhance marketing spend
effectiveness. Quad provides its clients with unmatched scale for
client onsite services and expanded subject expertise in marketing
strategy, creative solutions, media deployment and marketing
management services. With a client-centric approach that drives its
expanded offering, combined with leading-edge technology and
single-source simplicity, Quad has the resources and knowledge to
help a wide variety of clients in multiple vertical industries,
including retail, publishing and healthcare. Quad has multiple
locations throughout North America, South America and Europe, and
strategic partnerships in Asia and other parts of the world. For
additional information visit www.QUAD.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190508005464/en/
Media ContactSteve HoffinsDirector of PR/Media Relations
and Events, QuadShoffins@quad.com
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