Quad/Graphics Expands Executive Leadership Team in Support of Ongoing Company Transformation
2016年4月15日 - 5:25AM
ビジネスワイヤ(英語)
Eric Ashworth Promoted to Executive Vice President of Product
Solutions and Market Strategy
Quad/Graphics (NYSE:QUAD), a leading global provider of print
and marketing services, today announced it has expanded its
executive leadership team to support its ongoing transformation as
an innovator of new, complementary products and marketing services
that help clients increase engagement, response and revenue across
channels while reducing their total cost of production and
distribution. Eric Ashworth has been promoted to Executive Vice
President of Product Solutions and Market Strategy, a role in which
he will work directly with Chairman, President and CEO Joel
Quadracci and other company executives to create and advance
strategies that support the company’s transformation.
“It’s clear that the world of marketing continues to be upended
by technology,” said Joel Quadracci, Chairman, President and CEO of
Quad/Graphics. “Today’s consumers are in control of when and how
they engage with content across a growing number of media channels.
This has created a crisis of measurement for many of our clients on
how to optimize their marketing spend to break through the clutter,
engage with the end user, and increase response and loyalty. By the
same token, this has created an opportunity for both Quad and our
clients to innovate marketing approaches in bold, new ways that
create value, such as connecting the power of print with mobile
technologies to extend content. We are focused on innovative
offerings that help our clients improve their performance, and have
promoted Eric Ashworth to help us create and advance strategies
that support our path forward. We will capitalize on Eric’s
expertise in developing new businesses and identifying
differentiating business models to transform our offering – and our
value – to clients.”
Added Ashworth: “We recognize that clients need to connect
content across channels and measure how each channel influences and
impacts the other. Our goal is to deepen our relationships with our
clients – many of which manage iconic global brands – to better
understand their business challenges and opportunities, and then
provide them with fully integrated solutions that improve
performance and help them succeed amidst an ever-changing media
landscape.”
Ashworth is a growth-focused leader with more than 25 years in
business. Before joining Quad/Graphics in 2015, he was President of
SGK, Inc. (parent company of Anthem Worldwide, BrandImage and
Schawk!). He joined SGK in 2003 and held positions as Chief
Strategy Officer and Chief Growth Officer before becoming President
in 2012. Previously, Ashworth and two colleagues founded BlueMint
Associates, a next-gen integrated marketing services startup that
was acquired by SGK. Ashworth also has served in various marketing
roles with companies including Colgate-Palmolive, The Clorox
Corporation and Levi Strauss & Co. Ashworth holds an MBA from
the University of San Francisco and a bachelor’s degree in
marketing from San Francisco State. His work has earned numerous
CLIO awards for communications and design, and EFFIE awards for
advertising effectiveness.
Ashworth maintains his role as President of BlueSoho, a business
that helps clients coordinate complex cross-media programs, turning
shoppers into buyers and buyers into loyal brand advocates through
marketing services that include campaign development, shopper
activation, and mobile and digital programming. Additionally, he
maintains responsibility for the company’s in-store marketing
solutions.
About Quad/Graphics
At the forefront of innovation for 45 years, Quad/Graphics
(NYSE: QUAD) is a leading print and marketing services provider
focused on helping brand owners market their products, services and
content more efficiently and effectively across media channels.
With a consultative approach, worldwide capabilities, leading-edge
technology and single-source simplicity, Quad/Graphics has the
resources and knowledge to help a wide variety of clients in
distinct vertical industries, including but not limited to retail,
publishing, healthcare, insurance and financial. The Company helps
its clients perform better in today’s rapidly changing world
through the integration of print products with complementary
services to improve efficiencies, reduce costs, lift response and
increase revenue. Quad/Graphics provides a diverse range of print
and related products, services and solutions from multiple
locations throughout North America, South America and Europe, and
strategic partnerships in Asia and other parts of the world.
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version on businesswire.com: http://www.businesswire.com/news/home/20160414006627/en/
Quad/GraphicsClaire HoDirector of Corporate
Communications414-566-2955Claire.Ho@qg.com
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