Quad/Graphics Equips Sports Illustrated Swimsuit Issue with Virtual Reality Viewers
2016年2月18日 - 1:51AM
ビジネスワイヤ(英語)
Quad/Graphics (NYSE: QUAD), a leading global provider of print
and marketing services, today announces the inclusion of its Quad
Virtual Reality (QVR) Viewer in select copies of the 2016 Sports
Illustrated swimsuit issue that provides an all-access viewing
experience of the magazine’s first-ever virtual reality videos. The
QVR Viewer appears in about 500,000 special newsstand versions of
the swimsuit issue.
Quad’s versatile foldable headset is much less expensive,
lighter, thinner and more flexible than more widely known units
such as Google Cardboard. Advertisers are able to brand and print
four-color process on the unit’s outer shell for greater consumer
recall and recognition. The viewers can be bound or stitched into
magazines or catalogs, onserted into paper or polywrap, placed in a
carton or distributed as a stand-alone piece.
“Publishers are looking for new and innovative ways to connect
more with their readership,” said Joel Quadracci, Chairman,
President & CEO of Quad/Graphics. “The QVR Viewer allows them
to provide enhanced digital experiences that complement and extend
their brand, or advertisers’ brands, beyond traditional print or
digital content.”
The VR experience features behind-the-scenes content and what
the magazine calls “intimate access” with five featured models. For
the best visual experience, readers of the Sports Illustrated
swimsuit issue download the SI Swim 2016 app, place their
smartphones into the QVR Viewer and launch the app.
“Compared to other paper viewers, the QVR Viewer is an
economical way to reach readers and consumers with a fully branded
gateway to digital content,” Quadracci said.
For a media kit and samples, or more information on the
Quad/Graphics QVR Viewer, please contact Ashley Durkin-Rixey at
202-223-4933 or adurkin@stantoncomm.com.
About Quad/Graphics
At the forefront of innovation for 45 years,
Quad/Graphics (NYSE: QUAD) is a leading print and marketing
services provider focused on helping brand owners market their
products, services and content more efficiently and effectively
across media channels. With a consultative approach, worldwide
capabilities, leading-edge technology and single-source
simplicity, Quad/Graphics has the resources and knowledge
to help a wide variety of clients in distinct vertical industries,
including but not limited to retail, publishing, healthcare,
insurance and financial. The Company helps its clients perform
better in today’s rapidly changing world through the integration of
print products with complementary services to improve efficiencies,
reduce costs, lift response and increase
revenue. Quad/Graphics provides a diverse range of print
and related products, services and solutions from multiple
locations throughout North America, South
America and Europe, and strategic partnerships
in Asia and other parts of the world.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160217006188/en/
Stanton CommunicationsAshley Durkin-Rixey, (202)
223-4933adurkin@stantoncomm.com
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