Quad/Graphics’ Actable Interactive Print Solution Powers New Motion App for Maxim Magazine
2012年8月8日 - 10:00PM
ビジネスワイヤ（英語）
Quad/Graphics, Inc. (NYSE:QUAD), announced today that its
Actable™ interactive print solution is the enabling technology
behind Maxim magazine’s new MAXIM MOTION app. Debuting in the
September issue, MAXIM MOTION allows readers to launch an on-page
video of cover model Bar Refaeli simply by scanning the cover image
with a smartphone or other mobile device. Additional on-page,
image-activated videos appear throughout the magazine, which hits
stands nationwide on August 14.
Quad/Graphics’ Actable™ interactive print solution allows
publishers to create engaging multichannel editorial and
advertising experiences. Once Maxim readers download the free MAXIM
MOTION app, they can instantly interact with the printed page and
launch related content directly from images, eliminating the need
for QR codes. In Maxim’s September cover application, a combination
of image recognition and augmented reality techniques gives
app-enabled mobile device users the appearance of a video screen on
the cover page. The screen then seamlessly animates with Bar
Refaeli’s image and video.
“MAXIM MOTION is the latest example of how Quad/Graphics is
helping our customers redefine print by seamlessly integrating it
with mobile technology to create a compelling call to action that
can be measured with sophisticated data analytics and reporting,”
said Joel Quadracci, Quad/Graphics Chairman, President & CEO.
“We understand the pressure our customers are under to integrate
print with other media and we are well-positioned as their one-stop
technology integrator.”
Maxim Editor-in-Chief Dan Bova said: “For the longest time,
Maxim readers have stared at our covers praying that the women will
come to life – and now they do! Of all the amazing possibilities
this technology provides, the best part is that it is just plain
fun to use.”
About Maxim
Maxim magazine is the largest young men’s lifestyle magazine in
America reaching nearly 12 million readers each month. Maxim
Digital encompasses Maxim.com and reaches more than 3 million
unique visitors each month. Maxim magazine is published in 23
countries and distributed in 52 territories worldwide.
About Quad/Graphics
Quad/Graphics (NYSE: QUAD) is a global provider of print and
related multichannel solutions for consumer magazines, special
interest publications, catalogs, retail inserts/circulars, direct
mail, books, directories, and commercial and specialty products,
including in-store signage. Headquartered in Sussex, Wis. (just
west of Milwaukee), the Company has approximately 22,000 full-time
equivalent employees working from more than 50 print-production
facilities as well as other support locations throughout North
America, Latin America and Europe. As a printing industry
innovator, Quad/Graphics (www.QG.com) is redefining the power of
print in today’s multimedia world by helping its clients use print
as the foundation of multichannel communications strategies to
drive their top-line revenues.
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