Quad/Graphics Extends Successful Partnership With L.L.Bean
2011年2月11日 - 2:51AM
ビジネスワイヤ(英語)
Under a newly signed agreement, Quad/Graphics will print the
majority of L.L.Bean’s catalogs through 2014. The agreement, which
continues the partnership launched in 2008, takes effect in January
2012 and covers all of L.L.Bean’s Men’s, Women’s, Kids’, Signature,
Direct to Business and core prospecting catalogs.
Under separate agreements, Quad/Graphics continues to provide
100 percent of the legendary Maine marketer’s prepress work as well
as 100 percent of its studio photography for all product lines in
print and web/e-commerce.
“Print has always been an essential element of L.L.Bean’s
marketing approach and continues to be in today’s multichannel
marketplace,” said Nancy Dynan, L.L.Bean Vice President of
Corporate Marketing. “Our renewed partnership ensures the L.L.Bean
brand will continue to have the support of Quad/Graphics’ advanced
print capabilities and services, and will benefit from
Quad/Graphics’ ongoing commitment to innovation.”
“L.L.Bean is everything a leading multichannel marketer must be
in order to succeed in today’s highly competitive marketplace,”
said Joel Quadracci, Quad/Graphics Chairman, President & CEO.
“Few companies can claim a full century of growth and success. All
of us at Quad/Graphics are proud to be supporting the L.L.Bean
success story.”
Added Mr. Quadracci: “We share L.L.Bean’s focus on innovation,
high-quality products and achieving 100 percent customer
satisfaction. L.L.Bean sets the bar high for their business
partners and Quad/Graphics employees are up to the challenge of
providing top quality and customer service. Our extensive
multichannel services and capabilities, from our state-of-the-art
gravure technology to our advanced co-mailing capabilities, will
continue to bring the power of print to the partnership, today and
into the future.”
About L.L.Bean, Inc.
L.L.Bean, Inc. is a leading multichannel merchant of quality
outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean,
the company began as a one-room operation selling a single product,
the Maine Hunting Shoe. While its business has grown substantially,
the company remains committed to the same honest principles upon
which it was built – a focus on the customer, continuous product
improvement and innovation, respect for people, preservation of the
natural environment and a 100% satisfaction guarantee. The
220,000-square-foot flagship campus of stores in Freeport, Maine,
is open 24 hours a day, 365 days a year and welcomes more than 3
million visitors each year. L.L.Bean can be found worldwide on
www.llbean.com.
About Quad/Graphics
Quad/Graphics (NYSE: QUAD) is a global provider of print and
related multichannel solutions for consumer magazines, special
interest publications, catalogs, retail inserts and circulars,
direct mail products, books and directories. Headquartered in
Sussex, Wis. (just west of Milwaukee), the company has
approximately 26,000 employees working from approximately 80
locations throughout the United States, Canada, Latin America and
Europe. As a printing industry innovator, Quad/Graphics
(www.QG.com) is redefining the power of print in today’s multimedia
world by helping its clients use print as the foundation of
multichannel communications strategies to drive their top-line
revenues.
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