Fabrik Sets Free a New Wave of Solutions to Transform Personal Media Experiences on the Web
2006年4月10日 - 10:00PM
PRニュース・ワイアー (英語)
Company Unveils First Product and Online Service Offerings, a
Unique Business Strategy and its First Major Licensing and
Distribution Agreement SAN MATEO, Calif., April 10 /PRNewswire/ --
The sheer volume of digital content that we encounter, sort through
and manage every day can be daunting. Fabrik Inc., emerging from
stealth mode today, aims to change that with a fresh approach to
fulfilling consumer needs and to building its business. For its
first act, the software developer and online service provider
announced that it is partnering with network storage and backup
solution leader Maxtor (NYSE:MXO) to launch and co-market a simple,
yet powerful way for people to transform scattered piles of video,
pictures, music and documents into personalized digital experiences
that can be shared in a tightly-controlled manner. Since its
inception last year, Fabrik has been developing a hybrid Web
application that weaves the ubiquity of the Web with the depth and
flexibility of a desktop application. The company's "weblication"
solutions not only meld the best of these two worlds, but they also
allow Fabrik to deploy their software in two ways-embedded as a
home network appliance and as an online service. This multi-faceted
strategy provides strength and endurance for Fabrik's long-term
growth because it pairs up the agility to offer increasing value
for consumers and the flexibility to attract proven partners across
multiple markets. "The digital world has shifted from innovations
in computing and communicating to an emphasis on personal media,"
said Keyur Patel, chairman and co-founder of Fabrik. "Rich content
is everywhere and people are surrounding themselves with media
capture and playback devices so that they can be a part of the
action anytime and anywhere. The World Wide Web serves as a great
open framework for mass accessibility, but many users feel that
it's lacking in functionality when more personal content and
connections are involved. Those individuals are beginning to seek
out new dimensions of control and interaction when it comes to the
delivery of personal content within the micro-communities of their
own personal Web. Fabrik's goal is to blend simplicity, ubiquity
and community to give these users the freedom to experience their
content in a personal or social setting that they control." An
example of increased control is the microsharing capability, among
other industry-leading features, in Fabrik's first "weblication"
that is being licensed to storage pioneer Maxtor. Unlike
traditional public sharing or album-level sharing, Fabrik's
microsharing allows users to quickly and intuitively select and
combine any type of digital content in one communication and share
it with invited guests without concerns over privacy or the burden
of repetitive file uploading. "Through our relationship with
Fabrik, Maxtor continues its heritage of advancing the market with
simple, elegant and intuitive solutions," said Mike Williams, vice
president and general manager, Maxtor Branded Products. "The
insatiable demand for storage capacity is nothing new, but the
recent surge in personal media content is bringing new problems
that users did not face before with traditional document files.
Compared to the 'create-and-use-little' model of a document,
personal media has a 'use-many-times and use-many-ways' aspect that
makes organizing and accessing it more of a challenge. Maxtor's
partnership with Fabrik provides us with a significant leap forward
in meeting these new market needs ahead of our competition."
"Maxtor is an ideal partner for Fabrik in that they have a proven
record of redefining a market by offering simple solutions for
intimidating or overwhelming tasks," said Mike Cordano, Fabrik CEO
and co-founder. "Their market leadership and global presence
provides a solid launching pad for our multi-prong delivery
strategy. Consumers want choices, especially when it comes to their
personal content. Through our partnership with Maxtor we offer
users a trusted brand as well as the option to choose the product
or service that is right for them." Fabrik and Maxtor are launching
and co-marketing Fabrik's first offering. The new family of
solutions lets users organize, personalize and share their digital
content through a simple, yet powerful interface. The application
is designed to be accessed from any device, anywhere with a Web
browser. A complete portfolio of self-contained home network
solutions and online services will begin rolling out this quarter.
About Fabrik Fabrik Inc., founded in 2005, is a privately-owned
company based in San Mateo, California. The company's mission is to
enable consumers to get the most out of their personal digital
media. By allowing consumers to find, personalize and deliver
digital content within their chosen micro-communities, Fabrik
evokes freedom of expression through an individual's personal
media. The company develops software for home network appliances
and online services that are marketed directly to consumers and
through partnerships with global market leaders. For more
information, please visit http://www.fabrikinc.com/ DATASOURCE:
Fabrik Inc. CONTACT: Chris Knight, Media Relations Manager for
Fabrik Inc., +1-415-365-8524, ; or Dave Tang, Vice President,
Marketing of Fabrik Inc., +1-650-356-1672, Web site:
http://www.fabrikinc.com/
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