Klaviyo and WooCommerce Team Up: A New Era of Marketing Excellence for Brands
2025年1月28日 - 10:00PM
ビジネスワイヤ(英語)
Klaviyo will now be the preferred marketing
solution for WooCommerce’s 4 million brands
Klaviyo (NYSE: KVYO), the company that powers smarter digital
relationships, today announced it has been named the preferred
marketing automation partner for WooCommerce, the world's leading
ecommerce platform. This partnership positions Klaviyo as the go-to
marketing automation platform for WooCommerce users, empowering
both Klaviyo and Woo, the company behind WooCommerce, with tools to
drive growth and deepen customer engagement.
As an open-source ecommerce platform designed for WordPress,
WooCommerce enables users to power complete commerce experiences,
offering total freedom to design and customize their stores for an
impactful brand presence. Powering 4 million stores, the platform
attracts scaling businesses who prioritize seamless integration and
centralized access to their tech stack. Today, more than 15,000
brands use the Klaviyo and WooCommerce integration to effortlessly
gather and unify real-time data from their various tools and
platforms. This consolidated data allows brands to easily create
and manage personalized omnichannel marketing campaigns, streamline
product reviews and improve performance through actionable
insights—helping them build stronger customer connections and drive
revenue.
Woo’s emphasis on flexibility and ownership paired with
Klaviyo’s proven ability to support larger, more complex brands led
them to choose Klaviyo over other basic email software
providers.
With this expanded partnership, Klaviyo and Woo together
will:
- Empower growing businesses: Businesses looking to
scale their online revenue and introduce efficiencies can take full
control of their store and customer data, using smart segmentation
based on purchase behavior, preferences, and engagement history,
all while keeping their focus on building their unique vision. Any
brand has the ability to grow from a Wordpress website serving
content to a small audience, to a multimillion dollar commerce
engine.
- Give brands the tools to build without limits: Brands
choose WooCommerce for its flexibility, allowing them to create web
experiences that fit their specific needs. With its flexible data
model and developer-friendly tools, Klaviyo makes it easy for
businesses to use customer insights to create personalized
omnichannel experiences that drive growth. For example, My
Community Made, an online marketplace of handmade products, grew
their total ecommerce revenue from 0% to 30% in three months with
Klaviyo’s WooCommerce integration by launching a more sophisticated
targeting strategy.
- Reach new audiences beyond traditional D2C
retailers: WooCommerce supports a diverse range of
users, from content creators to service businesses like fitness
studios and event organizers. Ecommerce is no longer just for D2C
retailers—many businesses are now exploring online sales to grow
their reach. Klaviyo’s WooCommerce integration provides a simple
yet powerful set of tools to help businesses of all types
seamlessly expand into ecommerce and succeed in the digital space.
KaisaFit saw 32x ROI with Klaviyo’s WooCommerce integration by
developing tailored communications based on precise customer
segments.
"Today’s consumers demand personalized experiences, and this
collaboration empowers brands to deliver just that,” said Steve
Rowland, President of Klaviyo. “With Klaviyo’s built-in data
platform and WooCommerce’s flexibility, businesses have everything
they need to build direct connections with their customers and
thrive in a competitive commerce landscape. This partnership also
represents an important step in Klaviyo’s expansion beyond retail
to support a diverse range of businesses, from content creators to
web developers, who are fostering communities and delivering value
in unique ways. We’re committed to ensuring that every brand using
Klaviyo and Woo grows."
Woo’s endorsement of Klaviyo builds on years of successful
collaboration between the two platforms. Customers using
WooCommerce and Klaviyo drive 46x average ROI and benefit from
advanced segmentation, pre-built automations, and actionable
insights—allowing them to deliver the right message to the right
customer at the right time.
"At Woo, we’re committed to giving merchants the tools and
flexibility they need to succeed," said Tamara Niesen, CMO of Woo.
"Our partnership with Klaviyo strengthens that commitment by
offering marketers a powerful unified solution to scale their
businesses. Instead of relying on dozens—or even hundreds—of
extensions, we’re focusing on delivering more value within our core
product, while partnering with industry leaders like Klaviyo to
provide complementary functionality. This approach not only saves
businesses time and money but also frees up marketers and
developers to focus on driving meaningful growth rather than just
maintaining the status quo."
More information about the Klaviyo and WooCommerce integration
can be found at
https://www.klaviyo.com/platform-integrations/woocommerce.
About Klaviyo
Klaviyo (CLAY-vee-oh) powers smarter digital relationships,
making it easy for businesses to capture, store, analyze, and
predictively use their own data to drive measurable, high-value
outcomes. Klaviyo’s modern and intuitive SaaS platform enables
business users of any skill level to harness their first-party data
from more than 350 integrations to send the right message at the
right time across email, SMS, and push notifications. Innovative
businesses like Mattel, TaylorMade, Liquid Death, Stanley 1913, and
more than 157,000 other paying customers leverage Klaviyo to
acquire, engage, and retain customers—and grow on their own
terms.
About Woo
Woo is the company behind WooCommerce, the world's leading
ecommerce platform that powers more than 4 million online shops.
Built on WordPress, WooCommerce's open-source software empowers
anyone, anywhere, to sell anything with truly unlimited flexibility
and control over how they build and evolve their business. Launched
in 2011 and acquired by Automattic in 2015, Woo is a fully
distributed company with employees based around the world.
Source: Klaviyo, Inc. Tag: IR
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version on businesswire.com: https://www.businesswire.com/news/home/20250128041562/en/
press@klaviyo.com
Klaviyo (NYSE:KVYO)
過去 株価チャート
から 12 2024 まで 1 2025
Klaviyo (NYSE:KVYO)
過去 株価チャート
から 1 2024 まで 1 2025