LAS VEGAS, Sept. 23, 2013 /PRNewswire/ -- IGT (NYSE:
IGT) hits G2E this week with a bold new brand positioning to
complement the Company's vision and promise to lead and transform
the gaming world. Defining the cutting edge of entertainment and
technology, IGT unveils a new, forward-looking brand identity for
both IGT and DoubleDown Interactive that goes beyond the casino
floor to reach gamers anywhere, anytime.
(Logo:
http://photos.prnewswire.com/prnh/20130923/LA84142LOGO)
"This is so much more than a logo change. IGT's new
communications strategy, brand look, voice and feel are perfectly
aligned with our proven business strategy to create best-in-class
content and to distribute it anywhere, anytime," stated
Patti Hart, IGT CEO.
Only IGT has been steadily shaping the "gameosphere" of tomorrow
by innovating and delivering industry firsts and bests since day
one. Wide Area Progressive (WAP), Ticket-in-Ticket-Out (TITO),
Multi-Layer Display (MLD), sbX server technology, Cloud capability,
Wheel of Fortune® slots and DoubleDown Casino – each has
transformed the industry in its own right. The courage to push
forward where others sit complacently embraces the challenges of
the future gaming world, where entertainment knows no borders.
"We are not changing who we are. Our Brand's next chapter is
built upon what has made us great. The spirit of innovation shines
through our new games on the G2E floor, as we roll out new
technologies and products proudly sporting our new global visual
identity," continued Patti Hart. "We
know that we all win when players engage more. Whether it's the
gaming experience that players of all ages crave or optimized
solutions designed for operators' success on the global stage, IGT
will continue to deliver beyond expectations."
More information about IGT's new brand identity is available at
IGT.com/igtblue, and @IGTNews. Join the conversation at #igtblue
and check out the new IGT brand video on YouTube.
IGT Resources:
- Like us on Facebook
- Play DoubleDown Casino Games
- Like DoubleDown Casino on Facebook
- Follow us on Twitter
- View IGT's YouTube Channel
- Check out our other Games and Gaming Systems
About IGT
International Game Technology (NYSE:
IGT) is a global leader in casino gaming entertainment and
continues to transform the industry by translating casino player
experiences to social, mobile and interactive environments for
regulated markets around the world. IGT's acquisition of DoubleDown
Interactive provides engaging social casino style entertainment to
more than 6 million players monthly. More information about IGT is
available at IGT.com or connect with IGT
at @IGTNews orfacebook.com/IGT. Anyone can play at
the DoubleDown Casino by
visiting http://apps.facebook.com/doubledowncasino or
doubledowncasino.com
©2013 Califon Productions, Inc. "Wheel of Fortune" is a
registered trademark of Califon Productions, Inc. All Rights
Reserved.
SOURCE IGT