IGT’s DoubleDown Casino Bets on PlayPhone
2013年6月18日 - 9:30PM
ビジネスワイヤ(英語)
PlayPhone®, Inc., a global leader in mobile social gaming, and
International Game Technology (NYSE: IGT) a global leader in gaming
systems technology, today announced that the wildly popular
DoubleDown Casino will be available on PlayPhone’s global mobile
social gaming network this summer. PlayPhone powers game stores for
leading worldwide carriers and unites a global gaming community
across multiple platforms.
“Success in today’s mobile gaming environment is about pairing
explosive content with an irresistible community of other players,”
John Clelland, vice president of global marketing for IGT
Interactive Group. “IGT therefore looks for the widest possible
distribution and the easiest-to-use technology to attract and
retain customers. PlayPhone’s carrier relationships, world-class
social features and direct carrier payments will entice millions of
new subscribers to experience the best Vegas casino environment
outside the Strip.”
With more than six million active monthly players, DoubleDown
Casino is the world's largest free-to-play social casino. Available
on Facebook and mobile devices, DoubleDown Casino provides an
authentic Vegas casino gaming experience with more than 30
different slot games, including popular slot titles like Siberian
Storm®, Wolf Run® and Cleopatra®; as well as multi-player poker,
Game King™ video poker, roulette, Blackjack, tournaments and
everyone’s favorite: Bingo.
“PlayPhone is excited to partner with DoubleDown Casino to bring
their immensely popular social casino games to our worldwide mobile
gaming network,” said Anders Evju, chief marketing officer for
PlayPhone. “The deal also helps us fulfill our commitment to
carriers and other developers – by bringing back revenue carriers
have lost to app stores and by multiplying and enriching the number
of unique opportunities for the system to cross-promote individual
games.”
With partners like Verizon (NYSE: VZ), AT&T (NYSE:T) and
Claro, PlayPhone’s games stores are unparalleled in their ability
to use social features to expose the right game to the right gamer
at the right time. PlayPhone enables players to share game invites,
challenges, recommendations, achievements, rankings, brags and
more, so players always know the games their friends are playing.
Also, PlayPhone’s direct carrier billing makes it easy for players
to purchase premium games or make in-game purchases without
inputting a credit card—player purchases simply appear on the
player’s phone bill.
For more information on how to join the PlayPhone developers
program, visit developer.playphone.com.
For more information on PlayPhone, visit playphone.com, on
Facebook visit http://www.facebook.com/playphonegames, or follow us
on Twitter @playphone.
About IGTInternational Game Technology (NYSE: IGT)
is a global leader in casino gaming entertainment and continues to
transform the industry by translating casino player experiences to
social, mobile and interactive environments for regulated markets
around the world. IGT's acquisition of DoubleDown Interactive
provides engaging social casino style entertainment to more than 6
million players monthly. More information about IGT is available
at IGT.com or connect with IGT at @IGTNews or
facebook.com/IGT. Anyone can play at the DoubleDown
Casino by
visiting http://apps.facebook.com/doubledowncasino or
doubledowncasino.com
About PlayPhone, Inc.PlayPhone is the world’s leading
mobile social gaming network, connecting global mobile service
providers to a global gaming community. PlayPhone enables
on-network gaming app stores for leading carriers and offers
subscribers a single, engaging app to discover and play their
favorite games with friends. In addition, PlayPhone lets game
developers leverage PlayPhone’s extraordinary reach to launch and
monetize games with a single integration SDK. Based in San
Francisco, Calif., PlayPhone is funded by top venture firms Menlo
Ventures, Cardinal Venture Capital, Coral Group, and Scale Venture
Partners.
Game King™ All trademarks are registered trademarks or pending
trademarks of IGT in the U.S. and/or other countries. © 2013 IGT.
All rights reserved.
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