The soulful immersive experience with Alicia
Keys offers Alexa customers fun, holistic beauty and wellness
rituals
Keys Soulcare, the holistic beauty and skincare brand founded by
Alicia Keys and e.l.f. Beauty, is teaming up with Amazon Alexa in a
beauty industry first. The custom Keys Soulcare Alexa theme will
exclusively offer Echo customers a fresh and soulful spin on their
daily Alexa interactions. This is an opportunity for the community
to build a stronger connection with Keys Soulcare’s philosophy of
caring for the whole self — inside and out, skin and soul —
narrated by Alicia, inviting her into their homes and daily lives.
To enable the theme on Echo devices, customers can say, “Alexa,
enable the Keys Soulcare theme.”
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240625538605/en/
Keys Soulcare creates a soulful immersive
experience on Amazon Alexa, narrated by Alicia Keys. (Photo:
Business Wire)
Once the theme is enabled, Alexa customers can immerse
themselves in positive energy and good vibes through inspiring
words, music and beauty and skincare tips from the Grammy and
Tony-award winning artist and entrepreneur, as they learn more
about the brand and its unique line of derm-developed product
offerings that focus on wellness being for beauty that comes from
within and radiates outward, which launched on Amazon Premium
Beauty in January 2024.
“With our new Alexa experience, we’re bringing the philosophy of
Keys Soulcare and infusing it into people’s daily lives, helping
them to create empowering beauty rituals that nurture their whole
selves,” said Alicia Keys. “There is so much power in a voice – and
this experience puts time in your day to take care of you while
having some fun – I am filled with gratitude to connect with Alexa
users in this special way.”
Keys Soulcare invites you to experience a new beauty philosophy
that honors the connection between skin and soul – because the glow
comes from inside. The complete collection of skin care,
complexion, body care, color care and lifestyle offerings feature
sensorial textures and uplifting affirmations to turn your daily
routine into an empowering Soulcare ritual. Bringing this story to
life on Echo devices in a series of spirited banterings between two
iconic voices, is an exciting first of its kind moment – one that
will help uplift and empower you.
Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty and
President, Keys Soulcare, said: “My soulcare is listening to the
soulful voice of Alicia and we’re thrilled to be the first in
beauty to give Alexa customers this unique experience. Alicia
exudes life, light and energy wherever she goes, and with Alexa,
Alicia can connect with the community in positive and authentic
ways.”
There’s no better way to start your day than with an empowering
daily affirmation from Alicia Keys herself. Courtesy of Alexa, you
can wake up with Alicia as she reminds you that you own your power,
have permission to glow and deserve to nourish your soul on a daily
basis. The interactive Alexa experience leverages familiar
technology that is seamlessly integrated into Alexa customers’
daily lives. After enabling the Keys Soulcare theme, Alexa
customers will find personalized inspiration, education and fun
enlightening content that will infuse the Alexa experience with
love, light and soulcare including:
- Uplifting Affirmations: "Alexa, give me an affirmation."
Saying kind words to yourself is an essential part of Alicia’s
soulcare ritual, and why every Keys Soulcare product offering is
etched with an affirmation personally written by Alicia. Ask Alexa
and receive an affirmation like, “I am good to myself or I embrace
change,” to inspire and empower you.
- Soulcare Beauty & Skincare Tips: “Alexa, give me a
soulcare tip." Get inside tips on how to nourish your skin and
nurture your soul from Alicia and her community. Listen to and take
in Alicia’s advice on how you can transform daily skincare routines
into empowering soulcare rituals.
- Skincare Ritual Finder Quiz: "Alexa, find my skin care
ritual." Take a personalized quiz to create a customized soulcare
ritual HERE.
Ask Alexa! Here’s just a few of the questions you can get
answered from Alexa once the Keys Soulcare theme is enabled:
- “Alexa, find my skincare ritual”
- “Alexa, give me an affirmation”
- “Alexa, get ready with Soul”
- “Alexa, give me a Soulcare tip”
- “Alexa, what time is it?”
- “Alexa, set a 9:00 am yoga alarm”
- “Alexa, set a 30-minute self-care timer”
- “Alexa, remind me to reflect every day”
- “Alexa, shop for Keys Soulcare”
- “Alexa, hello”
For more information and to start your own soulcare journey,
simply enable the Keys Soulcare theme on your Amazon Alexa device
starting today, June 26, through the end of August. And when you’re
ready to turn off the feature just say, “Alexa, turn off the Keys
Soulcare theme.”
About Keys Soulcare Keys Soulcare is a groundbreaking
lifestyle beauty brand developed by e.l.f. Beauty (NYSE: ELF) and
by artist, producer, entrepreneur, author and Broadway’s Hell’s
Kitchen creator Alicia Keys. Inspired by her personal skincare and
self-discovery journey, Keys Soulcare offers a skin-nourishing,
soul-nurturing experience that honors the connection between skin
and soul. Co-created with board-certified Dermatologist Dr. Renée
Snyder, these premium quality, highly efficacious yet gentle proven
formulas are Keys Soulcare clean, vegan, cruelty free and
manufactured in Fair Trade Certified™ facilities. Keys Soulcare is
available online and at select retailers including Amazon Premium
Beauty, Ulta Beauty, Sephora Canada and Douglas. Learn more at
keyssoulcare.com.
About Amazon Amazon is guided by four principles:
customer obsession rather than competitor focus, passion for
invention, commitment to operational excellence, and long-term
thinking. Amazon strives to be Earth’s Most Customer-Centric
Company, Earth’s Best Employer, and Earth’s Safest Place to Work.
Customer reviews, 1-Click shopping, personalized recommendations,
Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing,
Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa,
Just Walk Out technology, Amazon Studios, and The Climate Pledge
are some of the things pioneered by Amazon. For more information,
visit amazon.com/about and follow @AmazonNews.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240625538605/en/
Media
Keys Soulcare Corporate Communications: Melinda Fried
mfried@elfbeauty.com
Business Media Inquiries: Nicole Gauci elf@5wpr.com
Consumer Media: Brittany Banion
brittany@weareshadow.com
Alicia Keys Inquiries: Kristen Foster
Kristen.Foster@fullcov.com
Erica Gerard Erica.Gerard@fullcov.com
Alexa Inquiries: Samantha Policano
Policano@amazon.com
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