New logos, which will start to appear at hotels this year,
shepherd in a new phase of Radisson upscale brand advancements,
including first on-property elements developed by Choice following
its repositioning of the brands
Download new logos here.
NORTH
BETHESDA, Md., Jan. 7, 2025
/PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH)
begins the next chapter of its reimagination of the Radisson Hotels
Americas brands, which it acquired in 2022, with the introduction
of new visual identities, including new logos for Radisson,
Radisson Blu and Radisson Individuals. The new looks draw from
these iconic brands' renowned legacy of world-class hospitality
while embracing Choice Hotels' bold and innovative vision to shake
up the hotel industry's upscale and upper upscale
segments.
The new logos shepherd in a new phase of advancements for these
brands under Choice, and are among one of several experiential
elements that the company will begin to implement at hotels in the
Americas this year following its repositioning of Radisson,
Radisson Blu and Radisson Individuals in 2024 to attract more
upscale guests and investors and to optimize revenue for
owners.
"Since our integration of the Radisson brands, we've sharpened
their brand propositions to captivate travelers who are looking for
a hotel stay that stands above the rest. This year will mark just
the beginning of our efforts to translate that vision into
something customers can experience and enjoy on property," said
Indy Adenaw, Senior Vice President and General Manager, Upscale
Brands, Choice Hotels International. "We are excited to usher in a
new era for these beloved Radisson brands. At Choice Hotels, we're
never ones to rest on our laurels. We're committed to further
strengthening and distinguishing these brands within an
increasingly competitive landscape so that owners can be confident
they're gaining a truly great value from their
investment."
Later this year, Choice will unveil elevated and flexible food
and beverage concepts at Radisson hotels, along with other
enhancements to the guest experience. Starting with an upcoming
hotel in Grenada, Radisson Blu
properties will feature functional and inviting
Scandinavian-inspired public space and guest room designs,
including a "Get Ready Moment" wall housing a large vanity and
full-sized closet with flattering lighting. Choice will also
introduce new premium amenities including shower, hair and body
products to elevate the bathroom experience at Radisson and
Radisson Blu hotels.
All these developments are rooted in the brands' shared
philosophy of approachability and honoring their heritage of warm
hospitality while also fearlessly challenging norms in the upscale
segments.
RADISSON
Radisson is owning its space as a pioneer in hospitality. The
115-year-young brand was first established in the United States by visionary hotelier
Edna Dickerson. Through her focus on
purposeful innovation, Radisson became a global powerhouse. In a
nod to its American roots, the new Radisson logo references the
original signage with a prominent uppercase font that was once
displayed on hotels across the country. The modern interpretation
presents a bold and elongated typeface, commanding attention as an
intrepid player for travelers seeking a modern stay that balances
the timeless elements of warm hospitality.
RADISSON BLU
Radisson Blu invites you to follow your
curiosity and think in Blu. The first hotel, opened as the SAS
Hotel in Denmark in 1960, was
designed by acclaimed architect Arne
Jacobsen and was heralded as the first design-forward hotel,
a hallmark retained by the brand today. The new Radisson Blu logo
honors this heritage of functional Scandinavian design. A
minimalist gradient typeface evokes a sense of intrigue while the
wide spacing between the letters draws people in to discover more.
With a vision to transcend the ordinary, Radisson Blu hotels
attract the traveler seeking a stay that combines style with
substance, innovation with comfort and a sense of belonging in an
elevated environment.
RADISSON INDIVIDUALS
The new Radisson Individuals logo is intentionally subtle,
accentuating the individual character of the boutique and
independent hotels in this soft brand collection as it takes center
stage. The logo harmonizes with Radisson Blu's, its companion in
the upper upscale segment, to reflect an elevated hotel stay that
sparks guests' sense of curiosity. With a simplified creative
identity and mission to immerse guests in their destination,
Radisson Individuals properties serve as an explorer's
haven.
Radisson-branded properties will begin showcasing the new visual
identities through property signage and other on-site materials
this year, starting with the Radisson Hotel El Paso Airport in
Texas and the Radisson Blu Fargo
in North Dakota.
In 2025, guests can visit a growing number
of Radisson-branded properties in popular and up-and-coming
leisure destinations. This includes the recently opened Radisson
near the historic center of Puebla, one of Mexico's most visited cities, and upcoming
Radisson hotels opening in Playa Caracol, one of Panama's most stunning beaches, and in San
Luis Potosí, Mexico, known for its
historic sites and cultural institutions.
Choice has also invested in strengthening Radisson-branded
hotels in its portfolio. This year, it will begin a $15 million renovation of the Radisson Blu
Mall of America, turning it into an anchor hotel that embodies the
reimagined Radisson Blu brand. It also completed a sweeping
renovation of the stunning Radisson Salt Lake City Hotel, with new
designs in the lobby, guest rooms and meeting spaces blending
modern design with influences from Salt
Lake City's natural landscape. A second phase of the
renovation will be completed this year and will include the
addition of 215 West, a charming, on-site coffee shop.
Radisson, Radisson Blu and Radisson Individuals hotels
participate in Choice Privileges, the award-winning rewards program
that enables members to earn and redeem points for reward nights at
more than 7,000 properties worldwide, including more than 1,000
upscale, upper upscale and luxury hotels. Sign up to start earning
points.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest
lodging franchisors in the world. The one to watch in upscale and a
leader in midscale and extended stay, Choice® has over 7,500
hotels, representing nearly 635,000 rooms, in 45 countries and
territories. A diverse portfolio of 22 brands that range from
full-service upper upscale properties to midscale, extended stay
and economy enables Choice® to meet travelers' needs in
more places and for more occasions while driving more value for
franchise owners and shareholders. The award-winning Choice
Privileges® rewards program and co-brand credit card
options provide members with a fast and easy way to earn reward
nights and personalized perks. For more information,
visit www.choicehotels.com.
Radisson®: A Century Young
With a history spanning over 115 years, Radisson exists to champion
the enduring spirit of hospitality, innovating with purpose to meet
the evolving needs of guests while holding fast to the timeless
principles of care and warmth. Franchised or owned and managed in
the Americas by Choice Hotels International, Radisson Hotels offer
functional guestrooms, upscale on-site services such as modern
fitness facilities, restaurants and bars, and free Wi-Fi, designed
for travelers seeking simplicity, authenticity and modern
imperatives during each hotel stay. For more information, visit
https://www.choicehotels.com/radisson.
Radisson Blu®: Think in Black & White
Blu
Born as the first design hotel over 65 years ago, Radisson Blu is
embracing its Scandinavian roots as the brand redefines the
hospitality experience. Franchised in the Americas by Choice Hotels
International, Radisson Blu transcends the ordinary and offers a
stay that combines style with substance, innovation with comfort
and a sense of belonging in an elevated environment. Radisson Blu
hotels offer upper upscale accommodations with minimalist design,
prioritizing comfort and distinctiveness in the guestrooms, unique
dining concepts, multipurpose workspaces with complimentary Wi-Fi,
smart TVs, and wellness facilities. For more information, visit
www.choicehotelsdevelopment.com/brands/#radisson-blu.
Radisson Individuals®: Explorers
Welcome
Radisson Individuals brings together independent and
boutique hotels that spark our guests' innate curiosity for the
untold stories our hotels and all their destinations have to offer.
Franchised in the Americas by Choice Hotels International, which
launched the first soft brand over fifteen years ago, sparking the
thrill of exploration with vivid characteristics reflective of the
locale, while upholding its steadfast dedication to service
excellence. Radisson Individuals offers upper upscale on-site
services such as restaurants and bars, wellness facilities and free
Wi-Fi, ensuring guests feel inspired and welcomed as they embark on
their journey. For more information, visit:
https://www.choicehotels.com/radisson-individuals.
About Choice Privileges®
The award-winning Choice Privileges rewards program enables members
to earn and redeem points for reward nights at over 7,000
Choice-branded hotels across a diverse portfolio of brands in 45
countries and territories. Points can also be earned and/or
redeemed with partners like Bluegreen Vacations, Penn
Entertainment, and the iconic Treasure Island Hotel &
Casino in Las Vegas.
Members can also exchange points for airline miles or redeem them
for gift cards with popular restaurants and retail stores, stays at
the luxurious Preferred Hotels & Resorts, and even VIP college
football experiences. Choice Privileges Mastercard holders can earn
more points faster, including on everyday spending. To enroll in
the free Choice Privileges program or learn more about the Choice
Privileges Mastercard credit cards, visit
www.choicehotels.com/choice-privileges.
Forward-Looking Statements
This communication includes "forward-looking statements" about
future events, including anticipated development and hotel
openings. Such statements are subject to numerous risks and
uncertainties, including construction delays, availability and cost
of financing and the other "Risk Factors" described in our Annual
Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of
which could cause actual results to be materially different from
our expectations.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/choice-hotels-international-introduces-reimagined-visual-identities-for-radisson-radisson-blu-and-radisson-individuals-in-the-americas-one-of-several-features-to-come-to-hotels-this-year-302343544.html
SOURCE Choice Hotels International, Inc.