Budweiser Global Celebrates 2023 FIFA Women’s World Cup™ with the Return of #BringHomeTheBud
2023年6月30日 - 8:00PM
ビジネスワイヤ(英語)
Budweiser, an Anheuser-Busch InBev (AB InBev) (Brussel:ABI)
(BMV:ANB) (JSE:ANH) (NYSE:BUD) global brand and the Official Beer
of the FIFA World Cup™, commends women in football with “The World
is Yours to Take” film in celebration of the upcoming 2023 FIFA
Women’s World Cup™.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230630907006/en/
Budweiser Global Celebrates 2023 FIFA
Women’s World Cup™ with the Return of #BringHomeTheBud (Photo:
Business Wire)
This summer, Budweiser will rally fans across the world to cheer
on their favorite women’s football teams as they seize the
opportunity for greatness and give their all for the title of World
Cup champions. To be released on July 10th, just days before
kickoff, “The World is Yours to Take” film features footballer
Lionel Messi hyping up players and fans alike for the tournament
and asking the question who will #BringHomeTheBud for their nation
this year. The program is an extension of Budweiser’s long-term
commitment to football and aims to shine a light on the talented
women taking the pitch in July for the 2023 FIFA Women’s World
Cup™.
Throughout the tournament, Budweiser will again bring its iconic
asset created during the 2022 FIFA World Cup™ - the Bring Home the
Bud crates of beer. Tapping into participating countries’ national
pride, victories will often result in crates dropped, reminding
fans that greatness, and the championship celebration, are closer
than before.
“For generations, football fans around the world have celebrated
their team’s victories with an ice-cold Budweiser,” said Richard
Oppy, global vice president of Premium Brands, AB InBev. “This
summer, we are proud to support the women playing on the pitch as
they give fans epic moments to celebrate and ultimately Bring Home
the Bud. We are honored to again work with superstar Lionel Messi
who humbly accepted the opportunity to pass on the torch to the
reigning team that embodies determination and pride - just like
himself.”
At the conclusion of the tournament, Budweiser will cheers the
winning nation with a celebration fitting of a World Cup champion.
As a part of the celebration, the brand will debut the final “The
World is Yours to Take” film and unveil the team who will
ultimately Bring Home the Bud.
“There is no greater feeling than celebrating a World Cup with
your team with the fans from your homeland cheer you on from afar
and with the fans cheering us in the Stadium,” said World Cup
Champion Lionel Messi. “Budweiser helped Argentina celebrate our
World Cup victory last year, and I’m happy to partner with them
this summer to pass the baton to the next champion of the 2023 FIFA
Women’s World Cup.”
In addition to sponsoring the FIFA Women’s World Cup 2023™
tournament, AB InBev and Budweiser have a long and proud history of
supporting individual women's National football teams around the
world including the U.S., Colombia and UK National teams.
#BringHomeTheBud is the second iteration of the viral campaign
that first debuted during the men’s 2022 FIFA World Cup™ in Qatar
that drove unprecedented business success, including doubled
product sales globally during the month-long tournament, increased
brand awareness and solidified Budweiser’s role at the intersection
of sports and culture. Fans can watch Lionel Messi introduce the
campaign in “The World is Yours to Take” film on Budweiser’s
YouTube channel on July 10th.
Production Details
“The World is Yours to Take” film was developed and produced by
Wieden+Kennedy in collaboration with FIFA.
About AB InBev and Budweiser
AB InBev is a publicly traded company (Euronext: ABI) based in
Leuven, Belgium, with secondary listings on the Mexico (MEXBOL:
ANB) and South Africa (JSE: ANH) stock exchanges and with American
Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As
a company, we dream big to create a future with more cheers. We are
always looking to serve up new ways to meet life’s moments, move
our industry forward and make a meaningful impact in the world. We
are committed to building great brands that stand the test of time
and to brewing the best beers using the finest ingredients. Our
diverse portfolio of well over 500 beer brands includes global
brands Budweiser®, Corona® and Stella Artois®; multi-country brands
Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local
champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®,
Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo
Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing
heritage dates back more than 600 years, spanning continents and
generations. From our European roots at the Den Hoorn brewery in
Leuven, Belgium. To the pioneering spirit of the Anheuser & Co
brewery in St. Louis, US. To the creation of the Castle Brewery in
South Africa during the Johannesburg gold rush. To Bohemia, the
first brewery in Brazil. Geographically diversified with a balanced
exposure to developed and developing markets, we leverage the
collective strengths of approximately 167,000 colleagues based in
nearly 50 countries worldwide. For 2022, AB InBev’s reported
revenue was 57.8 billion USD (excluding JVs and associates).
Budweiser is a medium-bodied, flavourful, crisp American-style
lager. Brewed with the best barley mallet and a blend of premium
hop varieties, Budweiser is an icon of optimism and celebration
which is enjoyed in over 60 countries around the world and is
committed to brewing every Budweiser with 100% renewable
electricity.
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Media Budweiser /AB InBev
Media.relations@ab-inbev.com
Allison+Partners BudGlobal@allisonpr.com
Anheuser Busch Inbev SA NV (NYSE:BUD)
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Anheuser Busch Inbev SA NV (NYSE:BUD)
過去 株価チャート
から 5 2023 まで 5 2024