- Global Expansion Builds on
Anheuser-Busch’s 25-Year History with the NBA and Will See a
Bolstered Michelob ULTRA Presence Across the NBA, WNBA, NBA G
League, NBA 2K League, USA Basketball and Basketball Africa League
-
- Michelob ULTRA Commercial featuring Jimmy
Butler Will Air During the 2023 NBA Finals presented by YouTube TV
-
AB InBev (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD), the
world’s leading brewer, and the National Basketball Association
(NBA), today announced a global expansion of its marketing
partnership that will make Michelob ULTRA the exclusive and
worldwide Official Beer Partner of the NBA, Women’s National
Basketball Association (WNBA), NBA G League, NBA 2K League, USA
Basketball and Basketball Africa League and bring joyful
experiences to basketball fans around the world.
“Our longstanding partnership with the NBA is key to our
strategy of building platforms that connect beer-drinking occasions
and consumer passion points with our brands,” said Fabio Baracho
Martinelli, global vice president of Connections and Occasions, AB
InBev. “Expanding our collaboration around the world allows us to
connect with even more adult basketball fans and to bring them
together for meaningful moments of joy and celebration, creating a
future with more cheers.”
“We are thrilled to build upon our 25-year relationship with
Anheuser-Busch and welcome Michelob ULTRA as the NBA’s first-ever
global beer partner,” said Kerry Tatlock, NBA Executive Vice
President, Global Marketing Partnerships and Media. “Michelob ULTRA
has shown a passioned dedication to creating new, differentiated
experiences for our fans, and we look forward to working with ULTRA
to engage with our fans all around the world and bring them closer
to their favorite game.”
The global expansion builds on the company’s 25-year
relationship with the NBA, which officially tipped off in 1998 and
has evolved into one of the league’s longest tenured marketing
partnerships, committed to engaging the NBA’s global fanbase
year-round across its marquee events. Michelob ULTRA became the
Official Beer Partner of the NBA in 2020, highlighted during the
NBA Restart in Orlando, FL with “Michelob ULTRA Courtside,” an
award-winning digital experience that allowed fans to appear
virtually inside the arena and share in the excitement of the game
at a time when joy was deeply craved.
“Michelob ULTRA tipped off our journey with the NBA during
unprecedented times and have continued to work and evolve together
to bring our shared commitment of creating joyful experiences for
adult basketball fans to fruition,” said Kyle Norrington, Chief
Commercial Officer, Anheuser-Busch. “Expanding on our partnership
will allow us to tap even further into our existing fan base and
reach more basketball fans as we take it to the global stage.”
Michelob ULTRA and the NBA have continued to deliver unique
experiences for basketball fans year-round that have brought NBA
fans closer to the game, including producing on-the-ground fan
experiences at NBA All-Star, introducing the NBA player #ULTRADrip
Cam to highlight NBA player fashion, creating Michelob ULTRA NBA
Team Cans and NBA Championship Bottles, among many other
partnerships and disruptive collaborations.
Core elements of the global agreement include the following:
- A Global Expansion: Michelob ULTRA’s global marketing
rights with the NBA, previously limited to the United States,
Canada, and Brazil, have expanded across all the league’s global
territories. The beer brand will serve as a presenting partner for
select NBA Global Games and the global expansion will additionally
tip off Michelob ULTRA’s marketing partnership with the Basketball
Africa League (BAL), beginning with its fourth season in 2024.
- A Bolstered ULTRA Courtside: Beginning with the 2023 NBA
Finals, Michelob ULTRA will have an expanded oncourt presence
through first-of-its-kind physical branding on the baseline apron,
visible on nationally televised games across the NBA, WNBA, the NBA
Global Games, the NBA 2K24 Summer League, and USA Basketball.
- A Renewed Commitment across the WNBA: Continuing
Michelob ULTRA’s commitment to increase visibility for women's
sports, Michelob ULTRA will serve as a partner across every WNBA
marquee event.
- A Team Player: Michelob ULTRA will also remain the
official beer partner of 25 of the 30 NBA teams, allowing the brand
to connect with fans in the U.S. and teams across both Eastern and
Western Conference. In addition, Michelob ULTRA Courtside viewing
areas will be available at key league marquee events including NBA
All-Star, NBA 2K24 Summer League, and the NBA Draft presented by
State Farm.
To celebrate the global expansion, Michelob ULTRA will air a
commercial featuring the Miami Heat’s six-time All-Star Jimmy
Butler reminding fans that it's only worth it if you enjoy it. The
ad is set to air during the 2023 NBA Finals presented by YouTube
TV, which tips off on Thursday, June 1 at 8:30 p.m. ET on ABC.
For more information, visit MichelobULTRA.com or follow
@MichelobULTRA on Facebook, Twitter, Instagram and YouTube.
###
About Michelob ULTRA
Introduced in 2002, Michelob ULTRA is the No. 2 beer in the
industry by volume. With just 95 calories, 2.6 carbs and no
artificial flavors or colors, it is a superior light beer that
celebrates the active, balanced lifestyle of its drinkers that
includes both fitness and fun. Michelob ULTRA's choice of grains
and extended mashing process leads to its refreshing taste and
fewer carbohydrates. It is brewed with the finest barley malt,
rice, hops, and a pure-cultured yeast strain, all of which reflect
Anheuser-Busch's commitment to brewing quality. Michelob ULTRA
reminds you to always drink, and sweat, responsibly.
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext:
ABI) based in Leuven, Belgium, with secondary listings on the
Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges
and with American Depositary Receipts on the New York Stock
Exchange (NYSE: BUD). As a company, we dream big to create a future
with more cheers. We are always looking to serve up new ways to
meet life’s moments, move our industry forward and make a
meaningful impact in the world. We are committed to building great
brands that stand the test of time and to brewing the best beers
using the finest ingredients. Our diverse portfolio of well over
500 beer brands includes global brands Budweiser®, Corona® and
Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe®
and Michelob ULTRA®; and local champions such as Aguila®,
Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®,
Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®,
Sedrin®, and Skol®. Our brewing heritage dates back more than 600
years, spanning continents and generations. From our European roots
at the Den Hoorn brewery in Leuven, Belgium. To the pioneering
spirit of the Anheuser & Co brewery in St. Louis, US. To the
creation of the Castle Brewery in South Africa during the
Johannesburg gold rush. To Bohemia, the first brewery in Brazil.
Geographically diversified with a balanced exposure to developed
and developing markets, we leverage the collective strengths of
approximately 167,000 colleagues based in nearly 50 countries
worldwide. For 2022, AB InBev’s reported revenue was 57.8 billion
USD (excluding JVs and associates).
About the NBA
The National Basketball Association (NBA) is a global sports and
media organization with the mission to inspire and connect people
everywhere through the power of basketball. Built around five
professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K
League and Basketball Africa League, the NBA has established a
major international presence with games and programming available
in 214 countries and territories in more than 50 languages, and
merchandise for sale in more than 200 countries and territories on
all seven continents. NBA rosters at the start of the 2022-23
season featured 120 international players from 41 countries. NBA
Digital’s assets include NBA TV, NBA.com, the NBA App and NBA
League Pass. The NBA has created one of the largest social media
communities in the world, with 2.1 billion likes and followers
globally across all league, team, and player platforms. Through NBA
Cares, the league addresses important social issues by working with
internationally recognized youth-serving organizations that support
education, youth and family development, and health-related
causes.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230601005423/en/
For More Information: AB InBev Media Relations
Media.relations@ab-inbev.com
Peter Martin pmartin@webershandwick.com
Chris El-Dabh celdabh@nba.com
Anheuser Busch Inbev SA NV (NYSE:BUD)
過去 株価チャート
から 4 2024 まで 5 2024
Anheuser Busch Inbev SA NV (NYSE:BUD)
過去 株価チャート
から 5 2023 まで 5 2024